Usability

Online payment gateways: PayPal alternatives

Payment gateways that you should know about

Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...

SoundCloud alternatives for music marketing

SoundCloud alternatives for musicians and producers

SoundCloud is the market leader for online music services tailored towards musicians looking to publish their work online for free. With its huge reach and great selection of top names, SoundCloud is certainly one of the best places to market your songs. But there are other platforms that are popular too. Some alternatives to SoundCloud including Bandcamp, Mixcloud, and hearthis.at offer special...

What constitutes a good landing page?

The landing page: digital point of entry for potential customers

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and...

WordPress themes: elements and structure

WordPress themes: elements and structure

The blog software, WordPress, has many strengths, one of them being that design and layout can be separated from the program core. This allows users to customise the appearance of website content using themes without having to interfere with the actual software. Here, we explain the function of WordPress themes, their components, and their structure.

What is good web usability?

Web usability: How user-friendly is your site?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimise website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

Graphical user interface: a successful UI

Graphical user interface: what makes a good user interface?

User interface is one of the most important keywords in modern web design and software development. Graphical user interfaces are currently relevant for both disciplines. Besides these, there are also numerous other interfaces — ranging from voice user interfaces to brain-computer interfaces. These interfaces enable interactions to take place between man and machine. Here, we provide an overview...

Sitemap

Sitemaps – Here’s what you need to know

Sitemaps belong to the standard features of a website, but they seem to be gradually disappearing from the World Wide Web. Some online presences hide the navigation file or even forgo it completely. We explain why search engines like Google still give sitemaps a lot of attention, how important sitemaps are for SEO as a result, and how you can create sitemaps yourself – manually or with a sitemap...

How does mobile SEO work?

Mobile SEO: optimise your site for mobile devices

Many businesses invest a lot of time and money into search engine optimisation: spending weeks working on keyword strategies, checking links, and working on the site’s technical framework. But then – nothing happens. This could be because mobile SEO has been neglected. It’s important to remember this vital step, since most searches now come through mobile devices, and Google expects website...

Reading habits on the web

Reading habits on the web: keep your online content snappy

When it comes to content design, trends are always moving forward. Long-established patterns in the offline world have moved into the digital age and evolved into a whole new way of reading web pages. In both conveying and consuming information, our online behaviour has changed our communication and reading habits. Online content is now scanned rather than read word-for-word. These developments...

Creating a forum: how it works

Creating a forum: the best options

Despite social networks such as Facebook becoming more and more popular, internet forums for free communities are still in as much demand as ever. Thanks to their exclusivity, traditional communication platforms maintain their place online and enhance numerous web projects. What are the possibilities for creating your own forum?


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