Usability

CSS tricks everyone should know

CSS tricks: useful snippets for your web project

The style sheet language CSS is one of the most important tools of modern web development. It makes it possible to separate a website’s content and layout from one another and is continuously being developed by the World Wide Web Consortium (W3C). CSS snippets facilitate the design of webpages significantly and can even take on functions of Photoshop and JavaScript. Here, we reveal some useful CSS...

User experience design: what developers should know

User experience design – for the perfect user experience

User experience design is becoming more and more important among web designers and software developers: a good user experience (UX) is now the goal as well as the standard for serious websites and software. But what exactly is UX design? It is often difficult to define due to the many related terms, such as user interface (UI). Read everything you need to know about user experience design and get...

Alternative file managers for Windows, Linux, and Mac

The most popular file managers for Windows, Linux, and Mac

A central program on every operating system is the file manager. Whether on Windows, Linux, or macOS – in order to perform file and directory operations conveniently and efficiently, you should rely on a file manager that meets all your requirements. The pre-installed programs like Windows Explorer, Apple’s Finder, or Nautilus on Ubuntu, on the other hand, come with a greatly reduced range of...

Breadcrumb navigation: Explanations and Examples

Breadcrumb navigation: What are the advantages?

Breadcrumb navigation helps visitors on your site to better navigate its structure, using selected filters or parent categories. It makes it easier for users to go back one or more steps. In this article, we explain what breadcrumb navigation is, why it is important for a good user experience, and how to implement breadcrumbs ideally in your website.

Intelligent search: using the search function

Intelligent search: a user-friendly search bar for your online shop

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features...

How to use prototypes in online marketing

Prototyping in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realised as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analysing a business idea’s market potential in advance, and therefore testing the project’s perspective...

Web design trends: one page design

One page design: anything but one-dimensional

The one pager is a new trend in web design: more and more companies are choosing to present their products, campaigns, or project websites in a single page design. This means users navigate their way through a single HTML page by scrolling and exploring content. These minimalistic websites focus on storytelling, aiming to create an intuitive user experience – but they’re not suitable for every...

Banner blindness: explanation and impact

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialogue boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and...

Multivariate testing –  usability tests for success

Multivariate testing: the complex process for optimising the conversion rate

Conversions are highly contested, whether it’s regarding newsletter registrations, transactions, or how many clicks an advertisement receives. It is therefore important to critique your project daily and search for alternative ways to get visitors to carry out the desired action. Multivariate testing is one of the most complex ways to determine user behavior and it promises success when it comes...

How to create a photo gallery for your website

Web design basics: creating a photo gallery for your website

Multimedia content is an integral part of the internet. From images to GIFs to videos – without engaging visual elements, websites become dull, grey blocks of text, and web stores would be nothing but an endless list of product descriptions. Image galleries are a popular way of presenting graphics and images clearly on to a web project. With some simple HTML, it’s easy to create a basic Lightbox...


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