Even if prices are raised and there are more affordable alternatives on the market, we will often continue to buy products from the same brand. The reason for this is the same as explaining why we always choose to fly with the same airline or get our coffee from the same place:...
Keeping track of taxes in the UK isn’t exactly a piece of cake. There are so many types of taxes that it’s difficult to know which ones apply to you and/or your business. If you don’t file your taxes correctly with the HMRC, it could result in penalties, which could cost you...
Customer care is one of the corner stones of a successful company – whether you are running an online shop or offering bank accounts. Even smaller companies can benefit from the use of CRM tools, which help to organise customer- or buyer data. These software systems automate and...
Before a business idea can be implemented, it is necessary to create a business plan. This serves as the founder’s roadmap, and summarises all necessary information about planning and finances. However, the business plan is also highly relevant for investors as well as potential...
According to the Her Majesty’s Revenue & Customs (HMRC), a small business is a privately-owned and operated business with a small scale of trade and a small number of employees, depending on the industry. Small businesses are commonly referred to by the European term “SME” which...
In our fast-moving society, people often tend to tackle several projects and tasks at the same time, whether in their professional or private lives. However, to be able to complete all tasks properly and achieve goals that you’ve set for yourself, it is necessary to set priorities. The Eisenhower Matrix is a tool that can be used to prioritise tasks quickly and easily. Here we explain what makes...
Qualified employees are a decisive factor when it comes to determining success for a company. The prerequisite for success is a functioning, strategic system of personnel management. As an essential component of personnel management, personnel administration is responsible for the smooth running of administrative and routine tasks within human resources. Personnel management pursues the central...
Do your customers usually purchase once with you and then never return? Then your Customer Satisfaction Score is perhaps too low. Put simply: your customers are not satisfied with the services your company provides. This could be because of the product quality, the ordering process, or the support. Customer satisfaction surveys help to discover where exactly the problem lies. We will advise you...
A colourful bar chart or a wide network that correlates different project tasks: there are several diagrams that show different methods of project management. Many processes are similar because certain problems occur in almost all projects. But you don’t have to reinvent the wheel: methodologies provide you with formalised approaches that have already proven successful many times over. With the...
Are time-consuming tasks interrupting your workflow and that of your employees? You can outsource routine tasks such as e-mail archiving, but also tasks which require a high degree of specialism, to external companies. This allows you to focus on your core competencies while at the same time saving costs. So, is outsourcing a workable strategy for your company?
A merging world requires international business structures. With Societas Europaea, the EU has created a form of enterprise that can be used throughout Europe. For companies that operate EU-wide, a European Company can have its advantages – but there are also disadvantages. We present the Societas Europaea and explain what is behind it.
Even if prices are raised and there are more affordable alternatives on the market, we will often continue to buy products from the same brand. The reason for this is the same as explaining why we always choose to fly with the same airline or get our coffee from the same place: we share the company’s values. These values are formed on the basis of the company vision and mission statement. But what...
Companies have a responsibility towards their employees, the community, and the environment. The larger the company is, the more it penetrates into all areas of our lives and should therefore behave responsibly. The ethical focus of a company is known as its corporate social responsibility (CSR). It is not only an internal direction or corporate philosophy that dictates this – the company’s impact...
Your company should grow, that much is clear. But how? And in which direction? The mathematician and economist Igor Ansoff already dealt with these questions in the 1950s and as a result developed the Ansoff Matrix, which is aptly named after him. We explain to you how the individual Ansoff strategies work – by using a simple example.
What are Sinus-Milieus? If you are unsure about your target market research, this classification from the Sinus Institute can help you. The market research institute created a model of society with 10 groups, and provides a comprehensive profile for each group based on scientific research. We explain how the model works and provide an easy-to-understand Sinus-Milieu definition.
