SMART goals

How to achieve more by setting SMART goals

 

Have you heard of SMART goals, but you’ve never used an organised and effective method for setting objectives? We’ll explain the advantages of SMART goals, how to use the technique for your personal and business goals and what to watch out for with this method. Because, like all...

 

Neuro-linguistic programming (NLP)?

Neuro-linguistic programming (NLP) explained

 

Neuro-linguistic programming, NLP for short, is a collection of tools and models designed to facilitate and strengthen communication in various areas of life and work. The goal is to better understand oneself and others, and to make positive changes. We will tell you exactly what...

 

Cost of sales method

The cost of sales procedure in the context of profits and losses.

 

The profit and loss account (P&L) is also called an income statement. All general ledger accounts are summed up with expenses subtracted from the income to leave a profit or loss amount for the period, which is usually one financial year. Daily operating expenses are summarised...

 

Skype Interview

Skype Interview Tips: How to Prepare for a Skype Interview

 

A Skype interview can be a perfect solution in a world of work that’s increasingly benefiting from employee mobility. However, it’s important that no personal habits sneak their way into a Skype interview with a future employer. If you consider all the technical and formal...

 

Setting up an online store: The basics

E-commerce: the basics

 

If you’re planning to set up an online store, you have a lot to consider. Amongst other things, your checklist will include applying for a business license, developing a concept, and calculating your finances. But don’t despair! A host of e-commerce programs and optimisation...

 

Double-entry accounting, explained simply and briefly

Double-entry accounting simply explained

 

Double-entry accounting or double-entry bookkeeping is an essential part of the accounting system. Lots of entrepreneurs have a hard time with bookkeeping, when in fact it should be a boon and provide a detailed overview of your finances. Double-entry accounting isn’t an...

 

Crowdfunding

Crowdfunding

 

Crowdfunding is a way of raising funds for a project using an online campaign. It’s a popular way of financing, especially for private individuals and startups. Usually private individuals are addressed directly. Four main crowdfunding models have been established, which differ...

 

Making Tax Digital (MTD)

In April 2019, the HMRC launched the Making Tax Digital (MTD) scheme. This digital way of completing tax returns aims to reduce tax mistakes whilst establishing an efficient real-time record keeping process. However, what exactly does this mean for your business and how will it affect your VAT returns? Find out the key facts in this handy guide on MTD for VAT.

The best crowdfunding sites – a comparison

Crowdfunding sites allow artists and start-ups to collect donations for their projects. Instead of relying on large investors, you place your trust in a donations-based financing concept, which operates on small donations by lots of individuals. In return, you reward your backers with updates about your developing project, as well as sending them a small thank you gift in return – although this is...

A new approach to e-mail – improve internal communication and boost productivity

In an age where everyone is striving for efficiency, good communication and collaboration lie at the heart of any successful business. Given the huge range of options, it is often difficult to decide on which method or application to turn to in order to boost productivity and efficiency. In this article, we look at how a new approach on a well-established system can help improve internal...

How to prioritise: 9 methods to help you get started

When work piles up, there is no way around it: prioritising tasks is part of the daily work of a good company head or team leader. But if everything already had to be done yesterday, it can be difficult to define a clear structure. Proven concepts for how to prioritise such as the Eisenhower principle and the 80:20 rule can bring order into workload chaos. Everything begins with pen and paper –...

The 80-20 rule: the Pareto principle

Achieving the greatest possible success with little effort? That's what many people dream of. This wish can be fulfilled with the Pareto principle. Whether at work, at university, or in private life, those who follow the 80-20 rule ensure efficient handling of all important tasks. We explain to you what the Pareto principle is all about and its advantages and disadvantages.

BCG matrix: bringing your company forwards

What does the future look like for your product and services? The BCG matrix is a simple tool that helps you make your decision: should you invest in a business unit or not? We explain the individual zones of the portfolio matrix and use an example to illustrate how to set up the BCG matrix.

Balanced Scorecard: A tool for effective strategy implementation

Is your business strategy working out? The balanced scorecard by Kaplan and Norton can help you answer this question. It enables a comprehensive analysis of the company from various perspectives; it also provides useful key indicators on where there may be shortcomings in the company. Identify the success factors at all levels of your company to ensure long-term success.

Ansoff Matrix – what actually is it?

Your company should grow, that much is clear. But how? And in which direction? The mathematician and economist Igor Ansoff already dealt with these questions in the 1950s and as a result developed the Ansoff Matrix, which is aptly named after him. We explain to you how the individual Ansoff strategies work – by using a simple example.

Tips on how to optimise your LinkedIn profile

LinkedIn has become an indispensable part of the job search. HR staff search the network for potential candidates for open positions. A well-managed profile is essential to be successful on LinkedIn. After all, you want to show yourself at your best on LinkedIn. It is important to remain credible and present information in an appealing way. Here you will find tips on how to do this. We will also...

Job posting: how to create appealing job advertisements

When searching for a new employee, there are a lot of things that need to be done which go far beyond the mere application procedure. Before you can conduct job interviews and draw up contracts, for example, it is important to create job postings that are as accurate as possible for the jobs available. However, what actually distinguishes a job advertisement that is perfectly designed in terms of...


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