If you would also like to go for it and launch a startup yourself, you’ll need good ideas and a ton of organisation. We’ve got some inspiration for both! How do you systematically approach the search for the next ‘big thing’? How have others written their success stories? And...
A BIA or business impact analysis emphasizes the most important processes of your company that could threaten your normal business operations in case of a deficit or outage. These processes allow you to evaluate the consequences of a crisis more effectively and devise strategies...
“Agile working” is currently one of the biggest trends in the corporate world. It’s seen as the best way to master the challenges of digitalisation. How does the agile approach work? What opportunities and risks does it involve? And what role will this hot topic play in the...
Even when we don’t say anything, we communicate: Our body language is more or less consciously sending out signals to those around us. Gestures, expressions, and posture often share more than we’d like, including how we feel in a given situation. If you’re able to understand body...
Supply and demand determine pricing in a free market. Demand has an influence on supply and vice versa. With no demand, any supply is redundant, and with no supply, demand is ineffective. When they are in equilibrium, prices remain stable and goods are affordable. But how exactly...
Are you planning on setting up a side business and want to know how to go about it? Starting your own side business while working full time is a great way to minimise your financial risk. Test the waters, but first make sure you are legally registered and that you are even...
Before a business idea can be implemented, it is necessary to create a business plan. This serves as the founder’s roadmap, and summarises all necessary information about planning and finances. However, the business plan is also highly relevant for investors as well as potential...
Achieving the greatest possible success with little effort? That's what many people dream of. This wish can be fulfilled with the Pareto principle. Whether at work, at university, or in private life, those who follow the 80-20 rule ensure efficient handling of all important tasks. We explain to you what the Pareto principle is all about and its advantages and disadvantages.
What does the future look like for your product and services? The BCG matrix is a simple tool that helps you make your decision: should you invest in a business unit or not? We explain the individual zones of the portfolio matrix and use an example to illustrate how to set up the BCG matrix.
Is your business strategy working out? The balanced scorecard by Kaplan and Norton can help you answer this question. It enables a comprehensive analysis of the company from various perspectives; it also provides useful key indicators on where there may be shortcomings in the company. Identify the success factors at all levels of your company to ensure long-term success.
Your company should grow, that much is clear. But how? And in which direction? The mathematician and economist Igor Ansoff already dealt with these questions in the 1950s and as a result developed the Ansoff Matrix, which is aptly named after him. We explain to you how the individual Ansoff strategies work – by using a simple example.
LinkedIn has become an indispensable part of the job search. HR staff search the network for potential candidates for open positions. A well-managed profile is essential to be successful on LinkedIn. After all, you want to show yourself at your best on LinkedIn. It is important to remain credible and present information in an appealing way. Here you will find tips on how to do this. We will also...
When searching for a new employee, there are a lot of things that need to be done which go far beyond the mere application procedure. Before you can conduct job interviews and draw up contracts, for example, it is important to create job postings that are as accurate as possible for the jobs available. However, what actually distinguishes a job advertisement that is perfectly designed in terms of...
Whether it’s in the field of mobile or social media, various methods can help bring applicant management into the digital age. E-recruiting can help make it easier for you to find better candidates, strengthen your employer brand, and free up your HR department. This saves money and reduces staff turnover. Publishing job vacancies online is a start, but applicant management software can provide...
An investment is only a good investment when it is profitable. You can determine the return on invested capital by utilising – among other methods – return on investment (abbreviated to ROI), one of the core indicators for business administration. We’ll explain to you what ROI is, how it stands out among other performance metrics, and what formula you can use to quickly calculate a company’s ROI...
Every time an employee goes on a business trip, they have to submit the bothersome travel expense report afterwards. Professionally-prepared forms can make the work a lot easier. We therefore offer you a free travel expense report template available to download. But since every company is different, we’ll also explain how to customise the template.
No company can succeed without a customer base. That is why customer acquisition is so important in everyday business. Yet anyone who takes an uncoordinated approach to sales stands in the way of their own success. Some methods and useful tips can help you successfully acquire customers.
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