Conjoint analysis is conducted before launching a product on the market to obtain information about whether it will be competitive and which of its attributes would contribute to this. A variety of potential product designs are presented in a customer survey, and the survey participants are asked to indicate which one they would choose. The results reveal consumers’ priorities.
Everyone forgets to reply to less important emails at work once in a while – or even puts them off deliberately. This may be the case if you have to pass on bad news, for instance. But if you want to avoid making a negative impression, you shouldn’t just leave it. A well-formulated apology for a delayed response can help you to convince customers, business partners, and co-workers of your...
With many services, it is common to first obtain and compare several cost estimates before making a final purchase decision. Writing a cost estimate has long been part of the daily routine for many business owners. In our guide, you will find out what you need to keep in mind, and you can download our practical cost estimate templates free of charge.
Reducing energy costs while protecting the environment: The international standard ISO 50001 can help you to use energy resources more efficiently in your company. An energy management system run according to ISO 50001 is designed to monitor and continuously improve energy efficiency. So, what is ISO 50001?
Risk management in accordance with ISO 31000 can ensure a company’s survival: Every organisation frequently encounters danger factors – however, these don’t have to be a problem if you know how to deal with them. That is why many companies set up a risk management system, and the ISO 31000 standard provides a valuable tool for doing this. What does the international standard mean?
Since a low budget often doesn’t permit hiring an external accountant, many self-employed people and small and medium-sized enterprises (SMEs) have to manage their own accounts to schedule invoices and keep track of payments and payroll. Accounting apps deliver those much-needed services straight to your mobile device and enable you to work from your smartphone or tablet. Here, we introduce you to...
Hiring qualified employees is just half the battle. Engaging them effectively is the real challenge. Workforce management is intended to ensure that positions within a company are filled by the most qualified employees for them. It is also supposed to prevent bottlenecks or surplus within the company.
It’s easy to become self-employed in the UK. All you need to get started is a business idea and a bit of courage. The one-person business does require registration with the HMRC and there are a few other requirements you will need to fulfil. It’s important to understand the risks and costs that could arise when you’re registering as a sole trader.
Sole traders or sole proprietors are the most popular business form in the UK. Compared to other enterprise structures, the set-up costs are low and start-up funding can be low depending on your business. Registering as a sole trader makes it easy to become self-employed. However, if you’re planning to start your own business, you should be aware of the steps and risks involved.
Only a satisfied customer comes back, uses your service, and guarantees a sale. However, the way to increase customer satisfaction is often unclear. Simply putting more money into the product can be just as financially detrimental as letting fate run its course. But there is help: the Kano method can give you tips on which areas are really worth investing in!