EU Geo-blocking Regulation
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Geo-blocking is a technique used to block internet content for users from other countries. The EU Geo-blocking Regulation aims to ensure that customers within the EU have equal access to goods and services regardless of their location. This article gives you an overview.
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The most important regulations
If you operate a website or offer a fee-based online service, you may be affected by the EU Geo-blocking Directive. Below you will find an extract of the regulations resulting from the EU Geo-blocking Regulation:
Website visitors may only be redirected to a country-specific website with their express consent.
Unequal conditions for purchase, delivery, and payment due to nationality, place of residence, or place of establishment are prohibited.
Unequal treatment with regard to payment methods is prohibited.
Exceptions
The EU Geo-blocking Regulation does not apply if there are legally compelling reasons for blocking, restricting, or treating users differently, e.g. to protect minors.
Certain services, such as financial services or transport services, are also exempt.
Implementing the EU Geo-blocking Regulation
- Remove technical access blocks.
- Check the general terms and conditions to see whether you discriminate against customers, e.g. on the basis of their nationality.
- Set up technical consent for redirection to country-specific websites.