You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking...
The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...
Early next month, Chrome 68 will be launched and the new browser will distrust all webpages that do not have HTTPS encryption as “not secure”. This is a big step in the recent trend towards emphasising user safety on the internet, a not entirely selfless strategy from Google. In...
Cybersquatting, typosquatting or legal battles over domain names – these are the potential risks of not taking advantage of the right to register your site’s .uk domain soon. The rights of using the .uk domain name have been reserved for established websites since 2014, but not...
Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other...
Cloud computing is an important aspect of digitisation. An offshoot of this technology is the public cloud, which provides storage space and IT services publicly on the internet. Data protectors see certain dangerous weaknesses in this concept, but public access offers enormous potential, and data protection concerns are increasingly stimulating innovative solutions. We explain what lies behind...
Running dynamic websites that use complex content management systems benefit from quick loading times. This is because they ensure good performance and therefore increase user-friendliness. With the release of PHP7, a new scripting language is now available with which the loading times of your own website can be significantly shortened compared to the older script version.
There are well over a billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a strategy and a lot of patience. Marketing offers many approaches to give a website the hoped-for reach. From SEM, to display, to mobile: these are the most important methods for beginners in a nutshell.
Security support for PHP 5.6 ceases at the end of the year. Although developers had already postponed the end date by a year, many website operators still seem to be unprepared. A large number of websites still run on PHP 5.6. From January onwards, these websites will be at risk. However, many are dreading the update. How can you protect your website?
Should data and processes be handled in a private or public cloud? If a company wants to use cloud computing, they first need to choose one of the many providers available. Using the personalised services offered by a private cloud, companies can address a wide range of business related and operational challenges. Separating operations also makes a private cloud more secure than a public cloud.
Cloud services are becoming increasingly important for companies. In addition to software and infrastructure that can be booked via the provider's cloud (SaaS and IaaS), cloud-based platforms for developing new applications (PaaS) are also becoming more popular. Companies can make their self-developed software available on these platforms without having to set up the necessary infrastructure...
Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimisation (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...
Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...
What should you do if your perfect .uk domain is unavailable? What are the alternative domain extensions? New top-level domains provide an answer to these questions. These recently introduced domain extensions give website owners many new, interesting possibilities, meaning you no longer have to rely on the classics like .com, .net, or .co.uk.
The beginning of all social media efforts: running a critical inventory on your company or business. How well known is my brand within the biggest social networks? In what context do mentions of my products or services arise? On which platforms do these discussions occur? Social media monitoring (SMM) can deliver valuable information on this front. Different tools can assist you in keeping track...
