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whitehouneShutterstockNeural networks generate artificial intelligence. They ensure that Siri, Alexa and Google respond to us appropriately and are also able to help medical professionals recognise diseases earlier. The technology itself is not new, but it has seen rapid development in recent years.…
Laurent TshutterstockMachine learning is an umbrella term that refers to algorithms that learn from data and make decisions based on that information. Deep learning, on the other hand, is a specialised branch of machine learning that employs multi-layer neural networks to identify complex patterns…
Andrii OrlovShutterstockAI SEO is a type of search engine optimisation that uses AI-based tools. These tools make use of the strengths of artificial intelligence and help website operators optimise their sites for Google and other search engines. Which areas can AI SEO give the most support in? And…
Hluboki DzianisShutterstockEven if you focus on in-store sales rather than selling online, online marketing is still essential. Many people use the internet to find nearby places to shop. If your business isn’t showing up prominently in local search results, you could be missing out on potential customers.…
Google helps users to find exactly what they are looking for online. Every website owner should optimise their site in order to be placed as high up as possible in the search results. SEO is beneficial to the reader and customer as well as the search engine itself. Optimising is…
PeshkovaShutterstockSemi-supervised learning blends the strengths of supervised and unsupervised learning, allowing models to train efficiently using a small number of labelled data points alongside a larger set of unlabelled data. This approach taps into the potential of unused data, making machine…
GorodenkoffshutterstockArtificial intelligence brings significant advancements by automating processes and analysing data patterns with high efficiency. However, it also introduces numerous challenges, particularly concerning the transparency of decision-making. Explainable AI (XAI) addresses this by…
Voice search for search engines is becoming increasingly important and so is SEO. Changes in user behaviour and the first adjustments to search algorithms are already visible. Future-oriented SEO therefore starts with voice search. Get to know the most important voice assistants,…
If you want your website to gain ground on the international stage, it’s crucial to offer your content in a range of languages. To make sure the different versions are just as good as the original, you’ll need more than basic translations though. With proper SEO measures in…
ESB ProfessionalShutterstockWhat distinguishes good SEO texts from average website content and how do you actually write SEO articles for your website? We provide 11 tips on topics such as keyword optimisation, duplicate content, and internal links to show you how to customise your site content and optimise…