Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

What is search engine advertising (SEA)?

What is SEA? The basics of search engine advertising

With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals.

Google Lighthouse

What is Google Lighthouse?

Progressive web apps are becoming increasingly popular with users, as they don't have to be installed on a computer. With Google Lighthouse, providers now have tools to measure, analyse, and optimise the performance of these web apps. Lighthouse delivers key information in an easy-to-understand manner and also recommends actionable measures to the website provider.

Micro-moments

Micro-moments: Delivering answers when it matters

Nowadays, our smartphones come with us everywhere we go. If a question comes to mind or we spot an interesting product, we reflexively turn to our devices: That looks great, where can I buy it? Where can I find the best deals close to me? Using our smartphones, we can find answers to these questions and make decisions in just a few seconds. Companies that leverage these micro-moments, hold the...

Google Knowledge Graph

Google Knowledge Graph: What Is It and What Does It Do?

Google’s Knowledge Graph summarises relevant information and links for a search request in a clear and visually appealing manner. This extra information on search results is provided in a separate widget. In this guide, we explain how the Knowledge Graph works and where the information comes from.

Graph Neural Network

Graph Neural Network: the next step in deep learning

Artificial intelligence, machine learning, neural networks: In the quest to improve software , computer scientists around the world are always working on new methods. Right now, graph neural networks are a hot topic because of their great potential. In these artificial neural networks, the connections between pieces of information are just as important as the data itself. What are the advantages...

What is a neural network?

Neural networks: what can artificial neural networks do?

Neural networks generate artificial intelligence. They ensure that Siri, Alexa and Google respond to us appropriately and help medical professionals recognise diseases earlier. The technology itself is not new, but it has seen rapid development in recent years. In the following, we will explain how neural networks function.

Promote your website

Promoting your website: crash course for beginners

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

Deep learning vs. machine learning

Deep learning vs. machine learning – what are the differences?

Ever more technologies incorporate artificial intelligence (AI). But to understand how it’s possible for Alexa and Siri to provide us with the right answers to our queries or deliver personalised music recommendations, we need to understand the concepts behind AI. Machine learning and deep learning are two central approaches in AI applications. The terms are often used synonymously, but there are...

Deep Learning

Deep Learning: When the human brain becomes a model

Deep learning, along with machine learning and artificial intelligence, is one of the main buzzwords in information technology. In discourse, though, the terms often get mixed up. What are the differences? What is the relationship between the methods? We provide you with an overview, show you how deep learning works, and what practical applications are possible.

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...


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