What does Google know about me? Because billions of people use YouTube, Gmail, Google Maps, and Search every day, the answer is ‘quite a lot’. Google collects and analyses tons of user data to hone their adverts. But what exactly does Google know about you, specifically? This simple guide will give you some idea of how much personal data Google has on you.
Marketing vs advertising – what is really the difference? The two words are often used interchangeably, but they actually mean different things. Marketing includes a variety of areas and processes that all aim to promote and sell a product or service. Advertising, on the other hand, is one of many sub-categories of marketing. Keep reading to find out the difference between marketing and…
The Ecosia search engine uses its revenue to support reforestation projects around the world. Every search query on Ecosia indirectly helps the environment. In our article, we’ll find out more about the environmentally conscious search engine and learn how to set it up in popular browsers such as Chrome, Firefox, Edge and Safari.
Responsive search ads optimise the placement of Google ads and improve the size of your reach, click rate and conversions. When creating an ad, they offer more elements to show different headlines and descriptions. Responsive search ads use Google Machine Learning and successful combinations of elements depending on the end device to become automatically placed. You can use our seven tips to bring…
Smart bidding is useful to avoid wasting time on manually creating and managing advertising campaigns and Google Ad bidding strategies. Automated bidding strategies for Google Ads promise better conversions and optimised conversion values through machine learning. Read on to find out how Google smart bidding works.
It’s impossible to imagine modern life without search engines. As a matter of course, you enter a search query on Google and are immediately presented with a list of relevant results. But there are more offerings than just the market leader. We’ll present different search engines that each come with their own advantages.
vectorfusionartShutterstock A meta description provides information about the content of a webpage and plays an important role in the overall visibility of a webpage. In this article, we’ll go over why meta descriptions are important for navigating online content and how to write one. At the end of the article, we’ll also take a look at three tools that can help you to write effective meta descriptions.
Traditional offline advertising is gradually losing its significance and luckily alternative “online marketing” is perfectly suitable for lots of smaller companies. Many online marketing measures do not require a large budget and can be easily scaled to your project. If you follow our online marketing tips for small businesses, practically nothing can go wrong!
There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.
If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest…
