Fans, followers and likes – these are the currency of social media. But building an active and loyal following on Facebook, Instagram, etc. isn’t always easy - huge competition means it can be hard to attract people to your page. For that reason, buying followers and likes can seem an enticing option. Unfortunately it’s one which rarely proves to be the key to long-term success.
Facebook's messaging function has long become indispensable as a means for many people to keep in touch with friends and colleagues – even on the move. Using Facebook Messenger app on your phone tends to use up a lot of battery power and internet data. Fortunately, there are good alternatives that allow you to navigate Facebook chats just as easily and quickly, and that often also help to protect...
Hashtag marketing has become an important part of social media marketing. Companies use hashtags across their social networks to increase the reach of their posts and encourage interaction from users. In this article, you’ll find examples of well-executed hashtag campaigns on Instagram, Facebook, and more. We also provide a number of tips on how to successfully implement hashtags into your...
An Instagram account only takes a few seconds to set up and can be deleted just as quickly – provided you know how. The function to delete the Instagram account is not so easy to find. We show you how to permanently remove all your images and videos from the web as well as social signs and comments on your content. Alternatively, Instagram also offers the option to temporarily disable your...
Whether a tricky quiz, soccer betting games, advent calendars, or contests for creativity: Facebook competitions reach lots of people and encourage them to participate. The promising advertising campaign can often be implemented without much time and budget expenditure. If you proceed strategically, you can achieve its full potential and therefore the desired effect. Our guide will help you do...
Shout out to diversity of opinions! But: how much do you really consider other people’s opinions? If you want to be informed as comprehensively and impartially as possible, it is important to think outside the box. In connection with the term 'filter bubble', the algorithms of Google, Facebook, and other online services have, however, been criticised for some time. The accusation: they create...
JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO is a response to the increasing levels of stress associated with the modern world of work and social pressures.
We once used phone calls and text messages to carry out all our communication, but now our private conversations are largely digitalised and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But because all our private communication now takes place over these digital channels, we now need to think more about...
Gone are the days of social networks only serving as private contact between friends. Whether you’re an artist, a party, or a company: social media is the ideal way to communicate with fans, members, or customers. However, many start-ups and self-employed people underestimate the effort that goes into a successful business Facebook page.
With millions of daily users, Facebook is not only the world’s largest social network, but it has also transformed itself into one of the most effective platforms for online ad campaigns. By adjusting the settings, fan page administrators are able to influence which user groups their Facebook ads reach. With the ad manager, different campaigns can be started and, thanks to targeting methods,...
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