Tint MediaShutterstockWith over 2 billion active users per month, WhatsApp is the most popular messenger app worldwide. Messenger services have replaced SMS as a means of communication for smartphone users of all ages. That’s one of the reasons why companies should consider using WhatsApp as a…
Tint MediaShutterstockIf you want to advertise on Snapchat, you can use various advertising formats, such as Snap Ads or filters. But how does Snap advertising work and how much do the different types of advertising cost? How are the advertising formats created? And is it worth the effort for your…
arkaplanShutterstockWhen comparing ‘My Story’ by Snapchat with Instagram’s new story feature, several similarities immediately become apparent. With the addition of stories, Instagram has extended its range of functions to include a clone of Snapchat's signature feature. But they didn’t stop there:…
Tint MediaShutterstockChat slang has gained momentum since the dawn of the internet. Texting abbreviations and acronyms allow users to keep communication fast-paced and easy. But for anyone who isn’t familiar with text message abbreviations, reading a message from a friend or family member can become…
GaudiLabShutterstockSocial media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign…
RohappyShutterstockSnapchat Spectacles are becoming more and more popular but are also polarising the general public. Supporters of the Snapchat initiative view the sunglasses with an integrated camera as very practical and as an iconic addition to the app. Others, on the other hand, criticise the…
KieferPixShutterstockSnapchat is only accessible via an app. This can make it difficult to extensively promote your account’s content and gain more followers on Snapchat – especially if part of your target group isn’t already on Snapchat and has to first install the app to visit your channel. But…