Data Protection

Gain users’ confidence with a privacy policy

Getting a privacy policy for your website

An important part of a website that many operators underestimate is the privacy policy. This notifies the site visitors what information they are disclosing about themselves and what this data will be used for. But what kind of information should this declaration contain and what has changed since the new General Data Protection Regulation law and the Data Protection Act 2018?

A case for thinking global: Germany’s Impressum laws.

The need for a global touch

In today’s globalised world, strong bull markets on the home front simply aren’t enough if you wish to turn your company into a true Unicorn. Branching out into the world is a task that requires understanding and respect for different cultures and their laws. Failing to take such nuances into account may not only turn potential clients and customers off, it can also be the source of other, more...

What do EU cookie laws mean for you?

EU cookie laws and how they affect your business

Online cookies used to track behaviour online are commonplace in the modern internet world, serving many functions, from storing login information to telling websites which pages you visit. In 2011, EU member states implemented their respective cookie policies, dictated by amendments made in 2009 to the EU directive for privacy and data protection online. But what do these rules mean for UK...

E-mail marketing trends

E-Mail marketing trends 2019: ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2019: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future strategies and...

The best PayPal alternatives

The 7 best alternatives to PayPal at a glance

The UK loves shopping online because it’s so convenient. Fast, easy, and secure payment methods have contributed to the rise of this sector. Until recently, online payment systems were heavily dominated by one industry heavyweight: PayPal. But not everyone is enthused by this payment method, having been criticised for both security as well as data protection issues. Fortunately, there are plenty...

Clearing the Cache

Clearing the cache: deleting the browser’s cache

Information is often cached so that visited website can be loaded quickly and videos and gifs can be viewed offline. However, if the cache contains a large, or very large amount of data, it can cause problems and adversely affect computer performance. Therefore, it makes sense to delete the cache from time to time.

Data protection in e-commerce

Data protection in e-commerce

Data protection and security in the area of e-commerce can be particularly tricky. Users are constantly leaving behind traces online – regardless of whether they are making online orders or simply surfing the web. Consumer data can be of great interest to businesses. It gives them the opportunity to advertise and make offers to potential customers. But which types of data are you allowed to store?...

Tips for legal certainty for your online store

How to make your online store legally watertight

In recent years, many online shops received warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up specialising in identifying legal violations who then fine the operator. If you want to start up your own online store, you need to make it and the products on offer legally watertight. If you...

The best Google Analytics alternatives

The best Google Analytics alternatives

Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. There’s a great selection of web analytics tools – we will examine applications with similar...

OAuth

OAuth & OAuth 2: data usage across platforms

The “pathway to hell” – this is how Eran Hammer-Lahav once called the security protocol OAuth 2.0, on which he himself had worked for years. Others, however, use the service without issue. It enables users to use data and functions across multiple platforms in multiple services – for example, with the convenient single sign-on – using secure API authorisation. But how exactly does OAuth2 work and...