Responsive search ads optimise the placement of Google ads and improve the size of your reach, click rate and conversions. When creating an ad, they offer more elements to show different headlines and descriptions. Responsive search ads use Google Machine Learning and successful combinations of elements depending on the end device to become automatically placed. You can use our seven tips to bring…
Chanwit IssarasuwipakornShutterstock There are lots of tools for bloggers out there, and anyone who runs a blog can certainly use some good tools. But it’s difficult to decide on the right blogging tools, especially for beginners. In our guide, you’ll find an overview of the most popular applications for bloggers. We’ve also provided comprehensive explanations of their features, so that you can start your personal blog right away.
Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things…
The success of a Google Ads campaign doesn’t rest solely on the size of a budget. There are plenty of tools and tricks to help you achieve promising results with a relatively low click cost, provided you take the time to maintain your campaign regularly. Read on to find out just how you can implement your own Google Ads optimization.
ITTIGalleryShutterstock Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as…
In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising.…
Google Ads is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google Ads actually work? How much does Google Ads cost? And how can Google Ads help you?
Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the corresponding query strings.
Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimisation of individual…
If you only base your web project on your own marketing ideas, you run the risk of prioritising the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimisation and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?
