In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.
What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.
In the world of advertising, behavioural targeting is the method used by advertisers to record surfing behaviour of potential customers, with the aim of categorising visitors into key demographic groups. Website owners can create profiles based on users’ interests, preferences, and motives. This information determines the ad campaigns presented to the user, simultaneously reducing scattering loss...
In data analysis, the median or central value is an informative figure that is often used in place of the average, especially when deviations of measurement are expected. It is calculated in different ways. Learn how to find the median and what distinguishes it from the arithmetic mean and the mode.
Boolean operators work in almost all search engines. They are named after English mathematician George Boole. As online search tools have evolved, further operators have been added to make online searches more efficient. How do these search operators work? And how can you use and combine them to get better search results?
When you use crowdsourcing, you are inviting people to help improve your company and products, and they usually do it for free. It may sound crazy, but it works – for both large companies and startups. In this guide, we will explain what crowdsourcing is, provide some inspiring examples and give you some tips on how to implement it in your company.
Have you ever been visiting a new city and wanted to learn more about a particular landmark or building? Well, now you can. Simply take a photograph of it and try to find it using Google’s reverse image search. Google can take a photograph and use it to find similar images and corresponding information, so almost like an image search backwards. You can do this either through your browser or with...
Before launching your new product, you should make sure that it will be well-received by customers. You can use Quality Function Deployment (QFD) to see which direction the product development should move in. The QFD method can also help you to improve an existing product and make it more successful in the long run.
Regardless of the size of your business, competitor monitoring is an absolute must if you want to achieve success online. In this article, you will find out how monitoring and tracking your competitors can revolutionise your strategies for SEO and SEM. Read on for tips on finding the best keywords, backlinks, and opportunities for Google Ads.
If you only base your web project on your own marketing ideas, you run the risk of prioritising the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimisation and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?