Boolean search operators

Boolean operators: Smart searching in Google and other search engines

Boolean operators work in almost all search engines. They are named after English mathematician George Boole. As online search tools have evolved, further operators have been added to make online searches more efficient. How do these search operators work? And how can you use and combine them to get better search results?

Crowdsourcing

Crowdsourcing: How companies tap into their target audience’s engagement

When you use crowdsourcing, you are inviting people to help improve your company and products, and they usually do it for free. It may sound crazy, but it works – for both large companies and startups. In this guide, we will explain what crowdsourcing is, provide some inspiring examples and give you some tips on how to implement it in your company.

Reverse image search

Reverse image search with Google: Search by image

Have you ever been visiting a new city and wanted to learn more about a particular landmark or building? Well, now you can. Simply take a photograph of it and try to find it using Google’s reverse image search. Google can take a photograph and use it to find similar images and corresponding information, so almost like an image search backwards. You can do this either through your browser or with...

QFD - Quality Function Deployment

QFD: What’s behind Quality Function Deployment?

Before launching your new product, you should make sure that it will be well-received by customers. You can use Quality Function Deployment (QFD) to see which direction the product development should move in. The QFD method can also help you to improve an existing product and make it more successful in the long run.

Competitor monitoring

What is competitor monitoring and how can it help SMBs with SEO and SEM?

Regardless of the size of your business, competitor monitoring is an absolute must if you want to achieve success online. In this article, you will find out how monitoring and tracking your competitors can revolutionise your strategies for SEO and SEM. Read on for tips on finding the best keywords, backlinks, and opportunities for Google Ads.

Competition analysis on the internet

Competition analysis: the best tools for checking out the competition

If you only base your web project on your own marketing ideas, you run the risk of prioritising the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimisation and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

Targeting

Targeting

Targeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on sales figures. As a regional service provider, you can achieve more by localiszing your advertisements and as a...

What is a tracking pixel?

Tracking pixel – online tracking made easy

Tracking pixels are highly efficient data collectors that document user behaviour and provide valuable information for online marketing. The tiny graphics can be easily implemented and act inconspicuously and without using many resources in the background. Nevertheless, there are a few things to keep in mind when using counting pixels to act in a GDPR-compliant manner.

Canvas fingerprinting – online tracking without cookies

Canvas fingerprinting: the cookie successor

For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimise pages for customers. But many users have since caught on to this questionable method of data collection and analysis, now deciding to block these investigative text snippets. But a new method of online tracking is on...

Browser fingerprints: tracking without cookies

Browser fingerprints: the basics and protection options

In recent years, so-called browser fingerprinting has established itself as a tracking method that doesn’t rely on the use of cookies. Web servers capture different characteristics from visitors’ browsers and determine their digital fingerprint based on them. They enable visitors to be recognised at a later date. While some information is automatically transmitted, it is mainly active elements...


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