What is server-side tracking?sdecoretShutterstock

What is server-side tracking?

  • Web analytics

Server-side tracking is a data collection method in digital marketing where user data is processed on the server of the website operator instead of in the end user’s browser. This allows various types of user interactions on a website such as clicks, page views, form entries and transactions to be tracked and analysed.

What is server-side tracking?
What is pathfinding in informatics?

What is pathfinding in informatics?

  • Web analytics

Pathfinding algorithms are used to find the shortest or most efficient path between two points. These algorithms have a wide range of applications, including controlling robots, planning supply chains, and directing goods and data packets. Read on to find out the fundamental concepts and associated algorithms that enable the use of pathfinding algorithms.

What is pathfinding in informatics?
30 Excel shortcuts to speed up your workoptimarcShutterstock

30 Excel shortcuts to speed up your work

  • Web analytics

Excel shortcuts enable you to carry out your work a lot faster, but you first have to learn them. We present you with 30 useful Excel key combinations that faciliate your daily work. From navigation, to inserting cells, to calculating totals. If there isn’t already a shortcut for a function you regularly use, you can easily create your own Excel shortcuts.

30 Excel shortcuts to speed up your work
Data mining tools for better data analysis

Data mining tools for better data analysis

  • Web analytics

In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.

Data mining tools for better data analysis
What’s an algorithm? Definition and examples

What’s an algorithm? Definition and examples

  • Web analytics

Where there are problems, solutions are needed. Since computer programs do little but solve problems, they’re usually based on a predefined algorithm. This specifies a sequence of actions to perform certain actions or deliver results. One example is the algorithm in search engines. Read on to find out what exactly an algorithm is.

What’s an algorithm? Definition and examples
What is eye tracking?

What is eye tracking?

  • Web analytics

Eye tracking technology has been studied for a long time. However, in the framework of research and the optimisation of user experiences, it has taken on a new role. There is no other method that delivers such varied and precise data for conducting research on a person’s eye movements as they view a website, video clip or user interface.

What is eye tracking?
What type of information is stored in a log file?

What type of information is stored in a log file?

  • Web analytics

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments.…

What type of information is stored in a log file?
Big Data: definition and examples

Big Data: definition and examples

  • Web analytics

When we shop online, book holidays, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that is analysed and used for a variety of reasons. But is there reason to be wary of leaving behind…

Big Data: definition and examples
Which are the best grammar checkers?

Which are the best grammar checkers?

  • Web analytics

Whether you’re drafting emails, blog posts, articles, or other texts, you’ll want to make a good impression with your writing. And correct grammar matters. However, spelling errors can creep in and are easily overlooked. Luckily there are plenty of handy grammar checkers available online to help you out. Grammar tools take the hassle out of proofreading by automatically checking your writing for…

Which are the best grammar checkers?
Google Analytics: analysis for web success

Google Analytics: analysis for web success

  • Web analytics

Website operators pull out all the stops to try and guide visitors to their sites, through advertisements, links, or simply high-quality content. To measure the impact of different measures, Google Analytics tracks the behavior of site visitors and sums it up in detailed statistics. But how does Google do this and how can this be useful for your site?

Google Analytics: analysis for web success
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