JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO is a response to the increasing levels of stress associated with the modern world of work and social pressures.
Social commerce connects online shops with social media networks to improve sales. It allows small and medium-sized businesses to expand their customer base and boost revenue. To capitalise on the huge potential of social commerce, retailers need to understand how to use it effectively and develop a long-term strategy.
Understanding social media means understanding numbers. While internal tools such as YouTube Analytics provide a lot of numbers, it is not always easy to understand them at first glance. The third-party provider SocialBlade has thus made it its business to prepare and present data from platforms such Instagram, Twitter and YouTube in a clear and concise manner.
Today, successful social media marketing campaigns are all done via special software that unites different accounts from different networks, making the work a lot easier. In recent years, Hootsuite has established itself as the market leader in this field. However, when it comes to Hootsuite alternatives, there are many competitors with promising options for those looking for a cheaper platform,...
Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on the market. But this networking comes with its disadvantages too: the main one being that WhatsApp shares user data...
With Christmas just weeks away and shoppers dashing to their devices to try and beat the Christmas rush, it is important to ensure that your web presence is ready to take on the challenge. Whether it is a blog or an online shop, here are a few tips and tricks to ensure that your website is ready to hit the road running as the festive season kicks in!
Website operators usually like it whenever their content is shared on social media. However, occasionally the way it is displayed leaves much to be desired. The Open Graph protocol (OGP) allows you to optimise your website’s preview. Using Open Graph tags can help generate more likes and clicks.
Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...
Could you be prone to FOMO like many other people? When scrolling through Instagram, suddenly your own life can seem dull in comparison. At a family lunch, you might have an irresistible urge to check your phone. And after turning down a barbecue with friends because of a prior commitment, you nervously check Facebook feed for updates. We’ll tell you how to deal with FOMO.