A picture paints a thousand words – this may sound like a cliché, but in a marketing context, it’s become an accurate assessment. Images and videos are becoming more and more important when it comes to communicating with potential customers; the visual image of a brand is almost as important as the content offered. And this is where Instagram comes into play. Almost all major brands are aware of...
Progressive JPEGs, or PJPEGs, are a type of JPEG that is compressed in a special way. PJPEGs load differently in the browser than “normal” or baseline JPEGs. What are the differences? How can you create a PJPEG and which programs can you use?
Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet...
It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can use the platform to curate their image and attract new potential...
If you want to edit images, you don’t always need to pay for a pricey tool like Photoshop. The market offers various image processing programs that are both free and highly functional. As well as classic desktop programs, online applications are playing an increasingly important role. But how do you find the software that best suits your needs? Our guide provides you with information and tips...
For many years now, optimising images on a smartphone or tablet has been viewed as just another step in the photography process. With digital technology becoming ever more sophisticated, photo-editing apps that can be installed directly on mobile devices look and perform in an increasingly similar manner to their desktop predecessors, saving users from the tedious task of editing on a PC. But what...
Endless clicking through the many menus when working with Photoshop is a major disadvantage for users of the photo editing software giant. But thanks to certain Photoshop shortcuts, users have the option of employing keyboard combinations to skip straight to certain actions. We’ve compiled the best of these Photoshop tricks for Windows and Mac OS here.
Adobe Acrobat is the most well-known program when it comes to working with the popular PDF format. But there are reasons to prefer an alternative to Adobe Acrobat. For some users, the huge range of functions is simply unnecessary. Others want to avoid the yearly subscription costs and are looking for a more affordable solution. In our overview, find out which Adobe Acrobat alternatives there are...
Rendering is the last and also most time-consuming step in digital image and video editing. During this process, the pre-programmed image descriptions or the individual layers or tracks edited in a program are combined into a file. We explain how this works and what it’s used for.
Thumbnails can be found everywhere online. These small images help users to get a preview of web content such as photos or videos, and to select what might interest them. Thumbnails can be seen as teaser, formatted as compressed images. Website operators use the thumbnail images to attract attention and gain clicks. But what exactly are thumbnails? And when are they used?
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