Find success on Instagram! When unknown faces can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures – to gain long-term followers and interactions takes hard work and a lot of planning. So if you want your...
What exactly is a screenshot? How do you create one? And how do the different screenshot shortcuts work when trying to create screenshots on Mac and Windows? Besides the built-in features on operating systems, what are the other, third-party options when it comes to screenshot tools? We’ll take you through our introductory guide to making screenshots and the best keyboard shortcuts and screenshot...
JPG, PNG, TIFF, and more: there are many image file formats out there. Most users don’t know the exact differences and fall back on a standard image file type. It’s worth looking into the differences, so that you can make sure you’re presenting your pictures in their best possible quality. We’ll explain which image file formats exist and dig into their advantages and disadvantages.
A picture paints a thousand words – this may sound like a cliché, but in a marketing context, it’s become an accurate assessment. Images and videos are becoming more and more important when it comes to communicating with potential customers; the visual image of a brand is almost as important as the content offered. And this is where Instagram comes into play. Almost all major brands are aware of...
Progressive JPEGs, or PJPEGs, are a type of JPEG that is compressed in a special way. PJPEGs load differently in the browser than “normal” or baseline JPEGs. What are the differences? How can you create a PJPEG and which programs can you use?
Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet...
It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can use the platform to curate their image and attract new potential...
If you want to edit images, you don’t always need to pay for a pricey tool like Photoshop. The market offers various image processing programs that are both free and highly functional. As well as classic desktop programs, online applications are playing an increasingly important role. But how do you find the software that best suits your needs? Our guide provides you with information and tips...
The metadata contained in photos can be helpful to structure your personal photo library, and later locate photos more quickly or attach copyright information to photos. However, when you upload a photo online or share it with others, it’s a good idea to remove this metadata first. Keep reading to find out which information photos can contain and how you can delete it on Windows and Mac.
For many years now, optimising images on a smartphone or tablet has been viewed as just another step in the photography process. With digital technology becoming ever more sophisticated, photo-editing apps that can be installed directly on mobile devices look and perform in an increasingly similar manner to their desktop predecessors, saving users from the tedious task of editing on a PC. But what...
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