Usability

Second screen for online advertising

Second screen: when one just isn’t enough anymore

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this channel to their advantage as a means of winning over potential customers. Find out how the wall...

Word Styles: Creating and Modifying Styles in Word

Using, creating and customising Word styles

It’s often very time consuming to format each and every heading of a document individually, especially for lengthy, complex documents. Font, font size, font colour – these features, among others, must be consistent within a document to achieve a uniform layout. Word styles allow you to easily format and edit a text, making significant and otherwise tedious adjustments to features such as a table...

Adblockers’ impact on web development

Adblockers’ impact on web design and web development

Approximately a quarter of all internet users in the UK use adblockers in order to circumvent pop-ups or ad banners. And while it may be nice to peruse through your favourite content unhampered by advertising, these extensions cut into the profits of both advertisers as well as those running ads on their brand or company. However, only few seem to be aware of the fact that it’s precisely these ads...

Tips for usability in your mobile web store

10 tips for usability in mobile commerce

The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, online shop operators who fail to notice the trend and optimise their site accordingly can lose out on potential customers, and therefore, a...

Reducing PDF size

Reducing PDF size: how to do it

The PDF is one of the most popular file formats, and with good reason – it is not only accessible across platforms, but is also extremely compact. If you use a large number of images and the PDF document is comprised of numerous pages, however, the file can quickly grow larger than desired. Firmware applications from Adobe, as well as free freeware programs and simple online tools, can help reduce...

Online payment gateways: PayPal alternatives

Payment gateways that you should know about

Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...

SoundCloud alternatives for music marketing

SoundCloud alternatives for musicians and producers

SoundCloud is the market leader for online music services tailored towards musicians looking to publish their work online for free. With its huge reach and great selection of top names, SoundCloud is certainly one of the best places to market your songs. But there are other platforms that are popular too. Some alternatives to SoundCloud including Bandcamp, Mixcloud, and hearthis.at offer special...

What constitutes a good landing page?

The landing page: digital point of entry for potential customers

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and...

Tips for successful A/B testing

6 tips for significant A/B tests

Your website or online store is finally ready, but you still need to adapt and optimise it. Even small changes, such as the position of a form or CTA buttons, can have a positive impact on your business. Running simple A/B tests enable you to check certain hypotheses and test them accordingly. But if you decide to use A/B testing to help your company succeed, you need more than just the right...

Mobile web: recognising and avoiding common errors

Mobile web: the common errors

The mobile web can conjure up a whole host of challenges for web designers but at the same time also offers many opportunities for creating a positive user experience. If a mobile site isn’t configured correctly, then this can quickly lead to a bad user experience. To ensure your mobile-optimised website keeps up with the requirements of an ever-increasing mobile web, you should make yourself...


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