MIND AND IShutterstockWith online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to…
Writing new code is an essential aspect of web development. For frontend developers, in particular, this task makes up a significant portion of day-to-day work, with the bulk of it focused on expressing the unique appearance and functions of an internet presence to optimally…
Facebook’s subsidiary Instagram is growing in interest for companies. And when you consider that it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favourite celebrities: you…
Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and…
Custom domains play an important role in marketing products and services and building brands. Domain names can have high values, which makes buying and selling domains a lucrative business. In our article, we’ll explain how you can auction a domain name and purchase expired…
Paid newsletters are all the rage and attract a growing readership. As soon as you start looking into affordable newsletter publishers, sooner or later you’ll stumble across the online platform Substack. We’ll explain what Substack is and how you can subscribe to newsletters via…
The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and…
Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a…
Google Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to…
Those who want to sell online often can’t avoid going to Amazon with their online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine…
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