Accessibility

What is web accessibility?

What is web accessibility?

  • Web development

Accessible websites remove obstacles: People with disabilities, the elderly, mobile users, or young visitors have different needs and demands when surfing the net. Many website operators have already implemented changes to make their sites more accessible to everyone. It’s not just the user that benefits from accessible web design, however: companies will find their websites rank better in the…

What is web accessibility?
What are the Web Content Accessibility Guidelines (WCAG)?

What are the Web Content Accessibility Guidelines (WCAG)?

  • Web development

The W3C‘s Web Content Accessibility Guidelines (WCAG) is a set of suggestions to website owners on how to increase the accessibility of their content. To increase website accessibility, content should be perceivable, operable, understandable, and robust. 12 fundamental guidelines support these principles and aim to improve web content for individuals who are visually, cognitively, or physically…

What are the Web Content Accessibility Guidelines (WCAG)?
Screen ReadersFlashMovieShutterstock

Screen Readers

  • Web development

Many blind and visually impaired people use powerful tools and software to operate computers and use the internet. Screen readers are particularly important, since they can read text content and facilitate navigation. For this to happen, it is important for web content to be as accessible as possible – otherwise it cannot always be read correctly. We explain how screen readers work exactly and…

Screen Readers
papaya CMSGustavo FrazaoShutterstock

papaya CMS

  • CMS

The CMS, papaya, is lauded by its developers as a high performance content management system – a fully justified claim, considering the software’s wide range of smart and powerful functions. But is papaya CMS a viable option for any web project? And what exactly are this program’s strengths and weaknesses?

papaya CMS
Forum Softwares in comparsion

Forum Softwares in comparsion

  • CMS

Whether you’re searching for help on how to change a tire, or you desperately need make-up tips for an upcoming wedding, you’ll sooner or later stumble upon a forum. These community platforms have been around for years and are still going strong. Even today there are countless successful online communities that attract thousands of users daily. If you want to create one of these platforms for…

Forum Softwares in comparsion
Web usability: How user-friendly is your site?

Web usability: How user-friendly is your site?

  • Online sales

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimise website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your…

Web usability: How user-friendly is your site?
Responsive Test: 7 free tools for responsive web designAndrii OrlovShutterstock

Responsive Test: 7 free tools for responsive web design

  • Web design

A website should always be extensively checked before going live. Testing a website is already a demanding task, and adding a responsive design test to the mix helps you ensure that your site’s flawlessly displayed for different screen resolutions. Free responsive design tools can help with this. We’ll show you 7 free tools here.

Responsive Test: 7 free tools for responsive web design
Customer journey: turning viewers into paying customers

Customer journey: turning viewers into paying customers

  • Web analytics

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company they’re being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

Customer journey: turning viewers into paying customers
Heat map analysis: how to visualise your visitors’ behaviour

Heat map analysis: how to visualise your visitors’ behaviour

  • Web analytics

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions.

Heat map analysis: how to visualise your visitors’ behaviour
What effect does banner blindness have on online marketing?

What effect does banner blindness have on online marketing?

  • Online sales

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialogue boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and…

What effect does banner blindness have on online marketing?
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