Target Groups

Deleting your Facebook account

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing accusations of failing to protect personal information from third-party use. Deleting your Facebook account is the best and most permanent way to protect your data from prying eyes. So how exactly is it done? This guide walks you through the steps to...

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Heat map analysis: usability check for you web project

Heat map analysis: how to visualise your visitors’ behaviour

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions.

YouTube alternatives: an overview of the best portals

The best YouTube alternatives at a glance

YouTube has revolutionised the internet: since it was founded, it has been inundated with video content and more than a billion users have been recorded. No other alternative has come close to this impressive number. But what are the other alternatives to YouTube and what do they have to offer? Here are the five best YouTube alternatives at a glance.

How to make money on YouTube

Making money on YouTube – turning a hobby into a job

The video portal YouTube connects people the world over. Operators of these video channels entertain and influence millions of subscribers with their innovative ideas; in some cases, this can fund their entire lifestyle. So how do professional YouTubers actually make money on the platform? Could uploading videos and earning income from YouTube also be something for you?

Create your own ap: iOS app publication

Create your own app – Part 5.2: Upload an iOS app to the App Store

Once you have finished the development and test phases of your native mobile app, you can finally publish it in the App Store. If you want to submit and distribute an iOS app in the App Store, first you’ll have to register with the Apple Developer platform and provide various details and settings. So how exactly does one publish an app in Apple’s store?

Vero

Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year. Numerous influencers and companies have jumped on the bandwagon and more than 3 million users have followed suit. Vero’s greatest strength is its completely ad-free and chronologically-ordered timeline. However, the app has attracted controversy...

Skype alternatives

The best alternatives to Skype: 13 free applications for video calls

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is by far the leader of the pack. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market, which are also available free of charge. Some of...

Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analysed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

Flat file CMS: the alternative to WordPress, etc.

The flat file CMS: flat hierarchies for faster access

Do you sometimes believe that less is more? CMS heavyweights such as WordPress, Typo3, or Drupal, aren’t always the best choice. They simply have too many features for small projects, simple blogs, or streamlined corporate websites. In cases like these, a flat file CMS is the best solution. These systems work without a MySQL server running in the background, and they provide surprising...


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