Target Groups

Lead nurturing: from contact to customer

Lead management: Lead nurturing – part three

Was your lead generation campaign a hit? Congratulations! You achieved your goal of getting potential customers interested and made the first important step in the lead management process: establishing contact. Sending this contact immediately to the sales department would be a big mistake, since most potential customers wouldn’t be ready to discuss specific offers at this stage. This is when lead...

The first step: lead generation

Lead management: Lead generation – part two

Are you looking for potential customers online? You will soon realise it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

YouTube alternatives: an overview of the best portals

The best YouTube alternatives at a glance

YouTube has revolutionised the internet: since it was founded, it has been inundated with video content and more than a billion users have been recorded. No other alternative has come close to this impressive number. But what are the other alternatives to YouTube and what do they have to offer? Here are the five best YouTube alternatives at a glance.

Good product descriptions for online stores

Success in e-commerce: product texts that sell

High quality and unique product texts are an important building block for any successful online shop. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online shops an advantage in terms of Google ranking. Providing inspiring and creative texts that convey clear added value for the customer will help you stand out...

How to make money blogging

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

Deleting your Facebook account

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing accusations of failing to protect personal information from third-party use. Deleting your Facebook account is the best and most permanent way to protect your data from prying eyes. So how exactly is it done? This guide walks you through the steps to...

MailChimp alternatives

The best alternatives to MailChimp: a comparison of e-mail marketing tools

If you plan to send newsletters, you’ll stumble across MailChimp sooner or later. But even though this option might seem like the king of the jungle, there are many alternatives on the market. These competitors provide interesting opportunities for experts as well as beginners. So that you don’t lose sight of things, we’ll introduce the top 6 MailChimp alternatives.

Mobile app design | Designing an Android or iOs app

Mobile app design: create your own app – part 3

Designing an application isn’t just a question of shapes and colours – mobile app design covers the positioning of app content and app usability, too – and these factors are vital in helping create a successful app. The more time and effort you invest at this stage, the higher the chance of creating an app that people will want to use and keep on their device.

Live chat: the best software solutions

Live chat support software – the best solutions

Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers seize the opportunity, using live chats to help potential customers overcome any doubts or problems. Before this, you...

MOOCs

MOOC – the online education platform

MOOC opens the door to a new era of learning. Massive open online courses give everyone with internet access the opportunity to receive education at the highest level – online, without admission restrictions, and best of all, massive open online courses are free of charge. With the help of video clips, online forums, and quizzes, it is now possible to learn more about any topic via a MOOC. Anyone...