Target Groups

Predictive analytics | Definition and examples

Predictive analytics – definition and examples

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

How to create and embed a Twitter widget

Add tweets to your homepage with the Twitter widget

Embedding Twitter on your website doesn’t just mean a pop-up window to your Twitter news feed; thanks to the Twitter widget, you can add actual elements of your Twitter account to your website. This could be tweets you’ve favourited, lists you’ve compiled, or even your entire news feed – it’s up to you. Find out how this works and what the benefits are in our guide to embedding a Twitter feed.

How to make money blogging

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

Membership site

How to create a membership site, i.e. a password-protected website

It is not uncommon for websites to have a members’ area that contains exclusive content for registered members only in order to attract customers and foster loyalty long-term. Learn how to make a private website that requires a password, how to convert users, and what else you should consider when creating a membership site.

Create FAQ page

Create FAQ page: Tips and tricks

How do I know whether this size will fit? How can I return an item? And what payment options are available? Customers will always have similar questions when it comes to online purchases. It’s a good idea for companies to answer these common questions on their FAQ page. Find out here how to create an FAQ page, which questions are good questions, and how to identify them.

Sharing economy

The sharing economy

Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the centre of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...

Find email address

How to find the correct email address

A successful outreach campaign depends on your emails actually reaching your intended contacts. That’s when it becomes all the more important that you find the correct email address of your recipients. Read on to explore how you can find an email address, the tools that are available to this end, and what tricks you can use to search for an email address quickly.

Website ideas

Website ideas: finding them and putting them into practice

To bring a business idea to life, good ideas for a website are at the top on every business owner’s agenda. But what actually makes a good website, and where can you find ideas for your own website? Beyond that, how do you turn a website into a meaningful, sales-boosting platform? In this article we provide tips and clear examples for designing your own website.

Website types

7 popular types of websites: Which is right for you?

There are more than 1.7 billion websites on the Internet. However, not all websites are created equal. If you want to be successful online, you will need a web page that engages your target group with its design, structure, and content. In this article, we will present the 7 most important website types. Use our overview to see which of them is the right choice for your company.

YouTube alternatives: an overview of the best portals

The 10 best YouTube alternatives at a glance

YouTube has revolutionised the Internet: since it was founded, it has been inundated with video content and more than two billion users have been recorded. No other alternative has come close to this impressive number. But what are the other video portals are available and what do they have to offer? Here are the 10 best YouTube alternatives at a glance.


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