Small business owner

Competitor monitoring

What is competitor monitoring and how can it help SMBs with SEO and SEM?

Regardless of the size of your business, competitor monitoring is an absolute must if you want to achieve success online. In this article, you will find out how monitoring and tracking your competitors can revolutionise your strategies for SEO and SEM. Read on for tips on finding the best keywords, backlinks, and opportunities for Google Ads.

How to sell online

How to sell online: steps to successful sales on the Internet

Selling products online expands your sales potential almost exponentially. Full-time entrepreneurs aren’t the only ones who can make a living selling products. Seniors, students, or anyone who has left work can enter the online business world and make a profit. After all, established brands such as Amazon would not be possible without e-commerce.

Crisis marketing

Crisis marketing to the rescue!

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to existing clients and customers, develop trust, and motivate them to keep shopping. Crisis marketing necessitates a...

Getting your website Christmas-ready

4 steps to getting your website Christmas-ready

With Christmas just weeks away and shoppers dashing to their devices to try and beat the Christmas rush, it is important to ensure that your web presence is ready to take on the challenge. Whether it is a blog or an online shop, here are a few tips and tricks to ensure that your website is ready to hit the road running as the festive season kicks in!

VerpackG – a guide to German packaging law

VerpackG: The new German Packaging Act of 2019

From 2019, a new packaging law will be enforced in Germany, with implications for international sellers who retail to the German market. Any sellers whose goods come in packaging are required to comply with this new law. The purpose of the law is to make competition fairer and to reduce environmental pollution. The biggest change is that affected companies are required to register centrally. What...


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