Small business owner

What is a target audience?

What is a target audience?

  • Online sales

If you work in marketing, you will come across target audiences. They are helpful in making messaging clearer as well as making marketing campaigns and businesses more successful. So what exactly are target audiences, what do they mean for your business and what characteristics do you need to define your target audience? In this guide, we explain everything.

What is a target audience?
How to start selling jewellery online

How to start selling jewellery online

  • Online sales

Selling jewellery and accessories online is one of the most successful verticals in e-commerce, next to electronics and clothing. And it’s not difficult to get started. What you need is a suitable platform, high-quality products, and a realistic plan. Here’s how to do it.

How to start selling jewellery online
VerpackG: The new German Packaging Act of 2019

VerpackG: The new German Packaging Act of 2019

  • Digital law

From 2019, a new packaging law will be enforced in Germany, with implications for international sellers who retail to the German market. Any sellers whose goods come in packaging are required to comply with this new law. The purpose of the law is to make competition fairer and to reduce environmental pollution. The biggest change is that affected companies are required to register centrally. What…

VerpackG: The new German Packaging Act of 2019
Customer loyalty: a vital business strategy

Customer loyalty: a vital business strategy

  • Online sales

Good customer loyalty is exceptionally important for companies as happy, returning customers mean regular income, recommendations, referrals and much more. There are various strategies as to how a company can make its customers loyal on a long-term basis, such as bonus programs and email marketing campaigns. But how does customer loyalty work and why is it important?

Customer loyalty: a vital business strategy
How to give your website a Christmas makeoverProstock-studioShutterstock

How to give your website a Christmas makeover

  • Web design

Christmas isn’t just a time to put up a tree and decorate your home. During the winter season, website owners can get creative and upgrade their website design to make their page more festive. That way customers can get into the Christmas spirit too. If you’re looking to make your website more Christmas-friendly, read on to explore our practical and creative tips. Only Christmas dinner will be…

How to give your website a Christmas makeover
How to sell online: steps to successful sales on the Internet

How to sell online: steps to successful sales on the Internet

  • Online sales

Selling products online expands your sales potential almost exponentially. Full-time entrepreneurs aren’t the only ones who can make a living selling products. Seniors, students, or anyone who has left work can enter the online business world and make a profit. After all, established brands such as Amazon would not be possible without e-commerce.

How to sell online: steps to successful sales on the Internet
The best dropshipping providers

The best dropshipping providers

  • Online sales

If you want to launch a dropshipping business, you have to start looking for a manufacturer or wholesaler who will work as your so-called dropshipping provider. There are both national and international providers you can partner with as your dropshipping supplier and link them to your online store via a plugin.

The best dropshipping providers
What is competitor monitoring and how can it help SMBs with SEO and SEM?

What is competitor monitoring and how can it help SMBs with SEO and SEM?

  • Web analytics

Regardless of the size of your business, competitor monitoring is an absolute must if you want to achieve success online. In this article, you will find out how monitoring and tracking your competitors can revolutionise your strategies for SEO and SEM. Read on for tips on finding the best keywords, backlinks, and opportunities for Google Ads.

What is competitor monitoring and how can it help SMBs with SEO and SEM?
Crisis marketing to the rescue!

Crisis marketing to the rescue!

  • Online sales

Economic crises pose a threat to the existence of many businesses. Irrespective of whether they’re caused by external or company-internal events: don’t freeze your advertising budgets! Instead, go into the offensive. During hard times, company owners should try to reach out to existing clients and customers, develop trust, and motivate them to keep shopping. Crisis marketing necessitates a…

Crisis marketing to the rescue!
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