Content Marketing

Second screen for online advertising

Second screen: when one just isn’t enough anymore

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this channel to their advantage as a means of winning over potential customers. Find out how the wall...

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realise it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Creating a Blog

Blog with success part 1: creating a blog

Anyone can be an author online by starting a blog to publicise ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a blog.

CMS comparison

CMS comparison 2018/2019: The 5 most popular open source systems

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...

The best content marketing tools

Content marketing tools

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content...

How to optimize your SEO content

10 tips for optimising your SEO content

What distinguishes good SEO content from average website content? Why is it so important to optimise SEO texts on your homepage for search engines? These ten tips on topics such as keyword optimisation, duplicate content, and internal links show you how to customise your site content to meet the demands of the modern web search. Don’t forget that a good writer first writes for the reader and then...

Conversational Marketing

What is Conversational Marketing?

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

How does content marketing work?

Content Marketing

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader...

Native advertising: the right context

Native Advertising

Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...