There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.
Learn how to set up a mail server on a Cloud Server running Ubuntu 16.04. This tutorial features Postfix as an SMTP server, Dovecot for POP/IMAP functionality, and Squirrelmail as a webmail program.
E-mails enable us to send messages and files around the world in seconds, but how does e-mail transmission work? Although e-mail correspondence is an indispensable part of everyday life for most internet users, many don’t have a clue how to answer this question. A lot happens in the short time between messages being dispatched and delivered.
Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...
Often neglected and yet so important: email sign offs. We often end an email with ‘Best’ without even thinking about it. But the devil is in the details. How you end an email says a lot about you and the relationship you have with the email recipient. Keep reading to find out which email sign offs are appropriate and which you should avoid.
Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.
A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.
Christmas cards for clients are a good opportunity to communicate your appreciation, look back on a successful year of working together, and show your optimism for future work. We’ll explain what successful corporate Christmas cards for clients look like, what to consider and what to avoid, and when is the right time to send them.
To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2022: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future...
E-mail marketing plays a decisive role for companies, while bloggers can also keep their readers up to date with a newsletter. But getting the e-mail newsletter into the inbox of customers and followers can be difficult: for this, you must integrate a registration form into your website. WordPress offers numerous tools for this purpose, including a multitude of WordPress newsletter plugins. Here...
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