Newsletter

WhatsApp marketing for your company

WhatsApp marketing: how to set it up for your company

With 1.3 billion active users per month, WhatsApp is the most popular messenger app worldwide. The service has replaced SMS as a means of communication for smartphone users across generations. This is a good reason for companies to look more closely at using the app as a marketing channel. WhatsApp marketing isn’t yet a very widely implemented way to get in touch with customers.

Successful B2B e-mail marketing

Successful B2B e-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...

Promote your website

Promoting your website: crash course for beginners

There are well over a billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a strategy and a lot of patience. Marketing offers many approaches to give a website the hoped-for reach. From SEM, to display, to mobile: these are the most important methods for beginners in a nutshell.

Reasons to get your own email domain

Personal e-mail domains: professional communication on the web

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.

SMTP

What is SMTP? Definition and basics

SMTP stands for “Simple Mail Transfer Protocol” – but it’s not that simple. E-mails do not simply travel directly from A to B, but go through several communication and transmission processes that the standard network protocol has been responsible for since the 1980s. As an electronic set of rules from the internet protocol family, SMTP (and its extension, ESMTP) determines important factors such...

SMTP Relay

What is behind the term SMTP relay?

Server, service, protocol, or process? The definition of the term “STM relay” has fueled raging debate on the internet. What exactly are “smarthosts” and “open mail relays” in this context? Where do you get an “SMTP relay server” – and what do you need it for? The answers are simpler than expected and we will provide additional clues to better understand the subject of sending e-mails. Everything...

SMTP Server

What is an SMTP Server?

Anyone familiar with the technicalities of the e-mail sending process will invariably come across the term “SMTP server” at some point. But how exactly does this unit of hardware and software – which invisibly transports the typical consumer’s e-mail from A to B – work? Understanding how this type of server functions is information that can be used to your advantage when it comes to manually...

E-mail etiquette: rules for the perfect e-mail

E-mail etiquette: tips for good internet communication

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.

Sending an e-mail: how does it work?

What happens when an e-mail is sent?

E-mails enable us to send messages and files around the world in seconds, but how does e-mail transmission work? Although e-mail correspondence is an indispensable part of everyday life for most internet users, many don’t have a clue how to answer this question. A lot happens in the short time between messages being dispatched and delivered.

E-mail marketing trends

E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future strategies and...