Anyone familiar with the technicalities of the e-mail sending process will invariably come across the term “SMTP server” at some point. But how exactly does this unit of hardware and software – which invisibly transports the typical consumer’s e-mail from A to B – work? Understanding how this type of server functions is information that can be used to your advantage when it comes to manually...
Server, service, protocol, or process? The definition of the term “STM relay” has fueled raging debate on the internet. What exactly are “smarthosts” and “open mail relays” in this context? Where do you get an “SMTP relay server” – and what do you need it for? The answers are simpler than expected and we will provide additional clues to better understand the subject of sending e-mails. Everything...
In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analysing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?
Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.
Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalised design optimised for smartphones, tablets, and computer screens can ensure your company...
E-mail marketing plays a decisive role for companies, while bloggers can also keep their readers up to date with a newsletter. But getting the e-mail newsletter into the inbox of customers and followers can be difficult: for this, you must integrate a registration form into your website. WordPress offers numerous tools for this purpose, including a multitude of WordPress newsletter plugins. Here...
With 1.3 billion active users per month, WhatsApp is the most popular messenger app worldwide. The service has replaced SMS as a means of communication for smartphone users across generations. This is a good reason for companies to look more closely at using the app as a marketing channel. WhatsApp marketing isn’t yet a very widely implemented way to get in touch with customers.
To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2019: more automation possibilities, new design options, stricter data protection, and things that are made possible thanks to artificial intelligence. In our article on this year’s newsletter trends, we explain what you should look for in your future strategies and...
Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into...
There are well over a billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a strategy and a lot of patience. Marketing offers many approaches to give a website the hoped-for reach. From SEM, to display, to mobile: these are the most important methods for beginners in a nutshell.
