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How to create your business name

Think of keywords

Consider keywords and terms that relate to your company – by yourself or in a team. Write down everything that comes to mind.

Use the company name generator

Take the keywords from your list and enter them into the brand name generator.

Select the name of your business

The generator will now list several name options. If your favourite is still available, you can create your business name.

Business name generator: a step-by-step guide

Step 1: Find relevant keywords

First, think about which keywords you associate with your brand. You can brainstorm ideas in a team to come up with more ideas. To create a name for your business, define what sets your brand apart. Think about your services or products and which aspects make your business unique.

The name shouldn’t be too long or complex. You can also consider synonyms. It’s a good idea to select names that are easy to remember and closely relate to your brand or business. Honesty and authenticity are key here. When you have some ideas, select the most important terms.

Business Name Generator enter business name

Step 2: Search your keywords in the brand name generator

To use the company name generator, simply enter your chosen words in the search bar. Select the words you want to include most in your brand name – the ones that are especially important or communicate a particular idea. You can also try out acronyms and neologisms.

Narrow down the search by selecting your sector in the generator.

Business Name Generator select industry

Step 3: Choose the perfect company name

The creative business name generator is easy and fast and produces a number of different company and branded names to choose from. Once you’ve found a suitable name, just check how unique it is. If you don't find a company with the same name you can usually protect it via the relevant trademark or patent authorities.

Secure your company name as a domain in the Brand Name Generator. It’s a good idea to consider all matching domain extensions so check domain availability. This way you have the perfect addresses for your company website or your online shop.

Business Name Generator choose a business name and secure it as a domain

Looking for the perfect brand logo?

The free logo generator from IONOS creates various logo options for your business in seconds. Simply enter the name of your company and the generator will do the rest.
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Logo generator

Create a distinctive logo for your business using the logo generator. Just enter your company's name into the search bar and the generator will produce a list of design suggestions within seconds. Add a slogan and select a category for even more individual results. Then download the one you like best.
Learn more

Other free tools

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Business Name Generator – FAQ

The name of your company is one of the first things your customers will see, so it's a key aspect of your company's image. An appealing and memorable name helps your company to position itself in the market.

Follow these tips to find a unique business name. Your brand name shouldn't be too long or too complex. Instead, choose simple and common terms that your customers will easily remember. Focus your search on words that describe your business in a positive and transparent manner. Ideally, your chosen business name should be recognisable so that it stands out from the competition. The name you choose should not be trademarked already.

Before you get started with the free business name generator, consider the terms and keywords that could be associated with your company and brand. Brainstorm ideas with friends, colleagues, or employees to collect the best options. Then check them in the IONOS name generator. Once you enter keywords in the generator, it will suggest a number of possible company names. By selecting an industry, you can tailor your suggestions. To get an overview of the generated company names, sort them by preference. In addition, each listed branded name contains associated domains. You can check for domain availability in a few clicks. If you can't find one you like, use the results as inspiration for another search.

Yes. The business name generator by IONOS is free to use. The number of searches is not restricted. Use the generator as often as you like and until you’ve found the perfect company name.

Yes. With the free Logo Generator from IONOS you can create and download your own company logo in no time. Just type the name of your company into the generator. You can also add a slogan or subtitle and a business category to be used in the automatic creation of your logo.

If you want to check whether a company name is already being used by another business or is trademarked, search the trademark database. You can usually restrict your search to national or international results. Even if you’re only trading in the UK, it’s worth checking your new company name internationally.

No. Trademark protection of a company name via IONOS is not possible. The business name generator is only used to search for potential brand names. You can research and register related domain names (internet addresses) for these via IONOS. However, the IONOS Name Generator does not check whether the suggested names are already taken and/or protected. Before you decide on a company name, you should definitely check whether it is still available. Trademark databases as well as lawyers for trademark law may be able to help with this.