Start a blog the easy way

When starting a blog website, remember that your content should deliver value to visitors. So put yourself in the readers’ shoes when you write your posts. Do this when coming up with topic ideas as well as when deciding on the presentation. Break up your blog posts with images, lists, and subheadings so they're easier to read.

Another important aspect when writing a personal blog is that you need to post new content regularly. If you publish a couple of posts per week, readers will want to come back to check out the latest. This is the perfect way to gradually build up readership and gain regular followers.

Yes, a blog has great added value for a business as long as you cover relevant topics. A successful business blog shows your clients how knowledgeable your company is and helps to gain their trust. It’s also a way to create customer engagement. Ask questions so that readers can get in touch with you either by commenting, by emailing, or by using their own blog. This way of conversing also enables you to collect important information from your clients and potential clients. You'll also pick up learnings and SEO-boosting links that can bring in more visitors. A new reader could be your next customer!

You can write a blog about any topic you want. Whether it’s cooking, crafting, baking, cycling – the important thing is that you are passionate and knowledgeable. In addition, it’s important to find your own style when writing the blog so you stand out from other bloggers and catch readers’ attention. Whatever you do, don’t copy what other bloggers have written or pretend to have an interest in something you don’t. Readers will quickly notice and lose interest in you and your blog.

As long as you have good ideas, passion, and the basic technical framework, you can make it as a blogger. You don’t have to worry about not having much (or any) technical knowledge since most software options for starting your own blog are beginner-friendly. However, building up a following takes time so you need to be patient – don’t expect success overnight. You might only have a few readers at the beginning and then notice your community growing as you share more posts. Being active on social media can also help promote your blog.