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Domains & Hosting

What makes the perfect landing page?

The aim of a landing page is to encourage users to complete an action and to generate leads. In order for this to work, it has to look engaging, provide value-added content and have an intuitive layout through:

  • Mobile-friendliness – the page has to look good on any device
  • A social share button – this helps make your site more visible on social media
  • Web design – successful landing pages are attractive and user-friendly
  • Tracking tool – so you can enhance the site’s performance
  • Call to action – integrate a button and/or contact form to animate visitors
  • Email marketing software – automatic lead capture makes work processes easier
  • A/B testing – compare different website versions to build the best possible landing page

A man and a woman looking at a laptop

Build a successful landing page in 6 steps

01

Write an attention-grabbing headline

The headline is the first thing users will see when they click on your landing page. The more compelling it is, the more likely visitors are to read on.
02

Use images for optimal design

Photos and images can make all the difference to your landing page and are a great way to optimise it. They add value to the content and often express more than plain text can.
03

Emphasise unique selling points

Stand out from the competition and convince visitors that they should choose you over other businesses. You can do this by highlighting your unique selling points (USPs).
04

Incorporate positive customer reviews

Adding ratings and reviews to your landing page is the best way to show customer satisfaction and convince visitors that you’re the right company for them.
05

Only include meaningful content

Keep your texts short but sweet. As long as all the important information is included, that’s all that matters. Long blocks of text will only discourage the reader.
06

Animate visitors with a call to action

An eye-catching button with a short CTA will encourage visitors to complete an action, like buying a product or entering their data.

How to choose the right website design

When you build your landing page, the design should match your company’s aesthetic and your taste. For inspiration, check out our landing page templates that can easily be tailored to meet your needs.
We also offer a Logo Maker and Favicon Generator so you can increase the recognition value of your website.
Stuck for a company name? Our Business Name Generator is just what you need to find the perfect name. Then check if the matching domain name is still available and snap it up!
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Choose how you want to build your website

Responsive design
All the webspace you need
Personal consultant
Tips via email

Starter

Intuitive website builder for beginners who want to get online quickly:
MyWebsite Now


12 months £1/monthexcl. VAT then £9/monthexcl. VAT
12 months £1/monthexcl. VAT then £19/monthexcl. VAT

Quickly build a stunning website – no experience needed

Free domain for 1 year Domain free for 1 year when selected in original order. Extensions: .co.uk, .uk, .com, .net, .org, .info, .me, .biz, .online.

Professional email included Create a professional email address based on your domain. For example: contact@mydomain.co.uk. You can add more addresses at any stage.

Professional templates with pre-built sections, design options and colour schemes for fast editing

Plus

Powerful website builder for experienced developers, designers and agencies:
MyWebsite Creator


6 months £5/monthexcl. VAT then £15/monthexcl. VAT
6 months £5/monthexcl. VAT then £25/monthexcl. VAT

Build a website with full design freedom

Free domain for 1 year Domain free for 1 year when selected in original order. Extensions: .co.uk, .uk, .com, .net, .org, .info, .me, .biz, .online.

Professional email included Create a professional email address based on your domain. For example: contact@mydomain.co.uk. You can add more addresses at any stage.

Professional templates with full design freedom. Edit HTML and CSS

Multilingual website

Dynamic websites with video backgrounds and animations

Pro

Powerful website builder plus dynamic personalisation features:
MyWebsite Creator+


6 months £10/monthexcl. VAT then £20/monthexcl. VAT
6 months £25/monthexcl. VAT then £50/monthexcl. VAT

Build a website with full design freedom

Free domain for 1 year Domain free for 1 year when selected in original order. Extensions: .co.uk, .uk, .com, .net, .org, .info, .me, .biz, .online.

Professional email included Create a professional email address based on your domain. For example: contact@mydomain.co.uk. You can add more addresses at any stage.

Professional templates with full design freedom. Edit HTML and CSS

Multilingual website

Dynamic websites with video backgrounds and animations

Targeted content delivery and personalisation options

All prices exclude VAT charged at 20%. VAT may be subject to change depending on your country of residence. Terms and conditions apply.

Design Service S

Ideal for a straightforward website with minimal edits


Only £40/monthexcl. VAT Setup £199
Continue

Website builder included Make changes to your website yourself once it’s online.

Design consultation and a website with 3 customised pages

1 website edit per quarter 1 website edit made by the design team per quarter.

Design Service M

Everything you need for a medium-sized website with regular edits


Only £55/monthexcl. VAT Setup £199
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Website builder included Make changes to your website yourself once it’s online.

Design consultation and a website with 5 customised pages

1 website edit per month 1 website edit made by the design team per month.

Reduced setup fee:
£199 instead of £299

Design Service L

The best choice if you want a large website and frequent edits


Only £70/monthexcl. VAT Setup £199
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Website builder included Make changes to your website yourself once it’s online.

Design consultation and a website with 7 customised pages Request more pages any time.

Unlimited website edits Unlimited website edits made by the design team.

Reduced setup fee:
£199 instead of £399

Integrated video with autoplay

HTML/CSS adjustments
(2 hours’ worth) Website adaptations that require programming, as these can't be implemented using the website builder.

MyWebsite Design Service contract details

Minimum contract duration

12 months / Contract renews for one month

Billing

Monthly

Cancellation

Cancel at the end of the minimum contract term, then anytime afterwards.

Reduced setup fee

One-off payment of £199

Option

At the end of the minimum contract term, you can choose to keep using the MyWebsite website builder for a small fee, without the Design Service.

All prices exclude VAT charged at 20%. VAT may be subject to change depending on your country of residence. Terms and conditions apply.

Starter + List Local Essential


12 months £4/monthexcl. VAT then £19/monthexcl. VAT
Continue

MyWebsite Now
Our newest and most easy-to-use website builder for professional-looking websites.

Responsive design for optimised display on smartphones, tablets and PCs

Free domain for 1 year First year domain offer only valid on initial purchase of a 12-month contract. Included free domain extensions: .co.uk, .uk, .com, .net, .org, .info, .me, .biz, .online.

Free SSL certificate MyWebsite Now includes an SSL certificate that automatically encrypts traffic to and from your website, so your visitors know your site is secure.

Email included Create a professional email address based on your domain. For example: contact@my-domain.co.uk.

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List Local Essential
Local business listing
Get found in the 26 most important online directories such as Google, Facebook, Foursquare, Waze, and MyLocalServices within minutes.

Plus + List Local Essential


6 months £5/monthexcl. VAT then £25/monthexcl. VAT
Continue

MyWebsite Creator
Our most powerful website builder for individual and dynamic websites.

Responsive design for optimised display on smartphones, tablets and PCs

Free domain for 1 year First year domain offer only valid on initial purchase of a 12-month contract. Included free domain extensions: .

Free SSL certificate MyWebsite Creator includes an SSL certificate that automatically encrypts traffic to and from your website, so your visitors know your site is secure.

Email included Create a professional email address based on your domain. For example: contact@my-domain.co.uk.

Multilingual option

Social media and business widgets

List Local Essential
Local business listing
Get found in the 26 most important online directories such as Google, Facebook, Foursquare, Waze, and MyLocalServices within minutes.

All prices exclude VAT charged at 20%. VAT may be subject to change depending on your country of residence. Terms and conditions apply.

Landing page – FAQ

Frequently asked questions about landing pages

A landing page is part of a website, and its goal is to convert visitors into regular customers. This works by encouraging visitors to carry out actions such as purchasing or downloading products or services. Therefore, a successful landing page’s design is one that quickly gets to the point, looks appealing, and incorporates a call to action.

The best structure includes a compelling headline, followed by a visually appealing hero shot (and additional images if needed) and then text advertising your product or service. Include positive customer feedback to impress potential new customers. The call to action (CTA) is essential and should be placed in an optimal location. Check out examples of landing pages from other companies and get inspired.

There are three possible options when building your own landing page:

Website builder

The easiest method is to use a website/landing page builder that offers a selection of templates. Choose a suitable landing page template and create the landing page while bearing in mind the six steps mentioned above.

Content Management System (CMS)

Another option is to make use of a content management system such as WordPress. There is a wide range of themes to choose from as well as numerous additional functions in the form of plugins. It’s also possible to integrate a shop.

Shop system

The last option is a shop system, which is usually used to create your own online shop. However, these systems can also be used as landing page creators via a plugin or via the backend.