Build a landing page and get more traffic to your site

Q: What is a landing page?

A landing page is part of a website, and its goal is to convert visitors into regular customers. This works by encouraging visitors to carry out actions such as purchasing or downloading products or services. Therefore, a successful landing page’s design is one that quickly gets to the point, looks appealing, and incorporates a call to action.

Q: What should a landing page include?

The best structure includes a compelling headline, followed by a visually appealing hero shot (and additional images if needed) and then text advertising your product or service. Include positive customer feedback to impress potential new customers. The call to action (CTA) is essential and should be placed in an optimal location. Check out examples of landing pages from other companies and get inspired.

Q: How do I build a landing page?

There are three possible options when building your own landing page: Website builder The easiest method is to use a website/landing page builder that offers a selection of templates. Choose a suitable landing page template and create the landing page while bearing in mind the six steps mentioned above. Content Management System (CMS) Another option is to make use of a content management system such as WordPress. There is a wide range of themes to choose from as well as numerous additional functions in the form of plugins. It’s also possible to integrate a shop . Shop system The last option is a shop system, which is usually used to create your own online shop . However, these systems can also be used as landing page creators via a plugin or via the backend.

Easy steps to more leads and conversions
Great landing page designs, content and photo library
Domain, SSL and email included

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What makes the perfect landing page?

The aim of a landing page is to encourage users to complete an action and to generate leads. In order for this to work, it has to look engaging, provide value-added content and have an intuitive layout through:

Mobile-friendliness – the page has to look good on any device
A social share button – this helps make your site more visible on social media
Web design – successful landing pages are attractive and user-friendly
Tracking tool – so you can enhance the site’s performance
Call to action – integrate a button and/or contact form to animate visitors
Email marketing software – automatic lead capture makes work processes easier
A/B testing – compare different website versions to build the best possible landing page

Build a successful landing page in 6 steps

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Write an attention-grabbing headline

The headline is the first thing users will see when they click on your landing page. The more compelling it is, the more likely visitors are to read on.

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Use images for optimal design

Photos and images can make all the difference to your landing page and are a great way to optimise it. They add value to the content and often express more than plain text can.

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Emphasise unique selling points

Stand out from the competition and convince visitors that they should choose you over other businesses. You can do this by highlighting your unique selling points (USPs).

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Incorporate positive customer reviews

Adding ratings and reviews to your landing page is the best way to show customer satisfaction and convince visitors that you’re the right company for them.

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Only include meaningful content

Keep your texts short but sweet. As long as all the important information is included, that’s all that matters. Long blocks of text will only discourage the reader.

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Animate visitors with a call to action

An eye-catching button with a short CTA will encourage visitors to complete an action, like buying a product or entering their data.

How to choose the right website design

When you build your landing page, the design should match your company’s aesthetic and your taste. For inspiration, check out our landing page templates that can easily be tailored to meet your needs.

We also offer a Favicon Generator so you can increase the recognition value of your website.

Stuck for a company name? Our Business Name Generator is just what you need to find the perfect name. Then check if the matching domain name is still available and snap it up!

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Choose how you want to build your website

Responsive design

All the webspace you need

Personal consultant

Tips via email

Starter

The intuitive editor for beginners who want to get online quickly

6 months £6/monthexcl. VAT then £10/monthexcl. VAT

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From idea to website in record time with our AI Website Builder

Intuitive website editing with simple design options

10 GB webspace & 10 pages

Pro

A powerful editor and a search engine optimisation tool

6 months £10/monthexcl. VAT then £28/monthexcl. VAT

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From idea to website in record time with our AI Website Builder

Unlimited webspace & pages

Search engine optimisation with rankingCoach Essential

All prices exclude VAT charged at 20%. VAT may be subject to change depending on your country of residence. Terms and conditions apply.

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Website Design Service S

Ideal for a straightforward website with minimal edits

Only £40/monthexcl. VAT Setup £199

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Design consultation and a website with 3 customised pages

Website Design Service L

The best choice if you want a large website and frequent edits

Special offer

Only £70/monthexcl. VAT

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Website Design Service contract details

Minimum contract duration

12 months / Contract renews for one month

Billing

Monthly

Cancellation

Cancel at the end of the minimum contract term, then anytime afterwards.

Reduced setup fee

One-off payment of £199

Option

At the end of the minimum contract term, you can choose to keep using the MyWebsite website builder for a small fee, without the Design Service.

All prices exclude VAT charged at 20%. VAT may be subject to change depending on your country of residence. Terms and conditions apply.

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Website builder comparison

Usage
	Starter	Plus	Pro
	Continue Continue	Continue Continue	Continue Continue
Now	6 months £6/monthexcl. VAT	6 months £1/monthexcl. VAT	6 months £10/monthexcl. VAT
Regular price	£10/monthexcl. VAT	£16/monthexcl. VAT	£28/monthexcl. VAT
Who it's for	MyWebsite Now Starter is perfect for beginners and anyone looking to get online quickly. Simply choose a template, then add your own content. Quickly adjust shapes, colours and fonts, and add images.	If you want more creative freedom and online bookings, choose MyWebsite Now Plus. Customise how your texts, images and videos are displayed on your website and integrate a booking form.	Build your website with all the features of the Plus package. Climb the search rankings with tailored search engine optimisation tips from rankingCoach.
Website basics
Webspace (storage)	10 GB	50 GB	Unlimited
Webpages	10	200	Unlimited
Free domain for one year Your domain is free for 1 year when selected with your initial order.	1	1	1
Professional email Promote your website and build your brand with an email address matching your domain (e.g. yourname@yourdomain.co.uk)	1	1	1
Email inbox storage Add mailboxes and extra storage at any time.	2 GB	12 GB	50 GB
Wildcard SSL certificate An SSL certificate encrypts data transmitted to and from your website. It also improves your Google ranking.
Statistics and analytics			SiteAnalytics Plus
Tips via email Get helpful emails with website building tips after purchase.
GDPR compliant Your website has a optional cookie notice built in. This is required if your website is accessed by visitors from the European Union.
Ad-free
24/7 multi-channel support Get support via email, chat, phone and social media
IONOS personal consultant Your personal consultant is here with advice on building and growing your online presence.
Website design & content
AI Website Builder Describe your business in a few words, and the AI Website Builder will create a website for you. You can customise your site further afterwards.
AI Text Generator & AI Text Improver Instant text generation within seconds, tailored to your input. Each auto-generated text is unique and editable.	–
High-quality, professional templates Start with a template and customise it to your needs.
Pre-designed colour schemes and text styles Create professional webpages with high-contrast colours and fonts.
Pre-designed sections and layouts Easily add your own text and images to different content blocks.
Flexibility to add and re-arrange elements within sections Add and arrange every element in your sections with an easy-to-use grid.	–
Over 17,000 royalty-free images Find high-quality images to match your business.
AI Image Generator Our AI Image Generator crafts creative visuals aligned with your brand image and helps ensure a consistent visual identity, all based on your specifications.	–
Social media integration Link to your social media profiles from your website.
Contact form Add a contact form to your website. You'll get an email whenever a visitor reaches out.
Optimised for all mobile devices Responsive design means your website will display perfectly on different devices, like PCs, tablets and smartphones.
Photo galleries Present your images in a professional way with photo galleries.
Automatic image optimisation Thanks to automatic scaling, your images will look great no matter what device your visitors view them on.
Adjustable design styles If the pre-designed colour schemes aren't right for you, create your own.
SEO ready Get found faster on search machines with Google PageSpeed optimisation. Customise headlines, meta descriptions, title tags, and more.
AI SEO Text Generator Instantly generate page titles and descriptions for improved visibility on Google and other search engines.	–
Online marketing
Project guidance dashboard Get a quick overview of your project, with easy access to any integrated apps and marketing tools.
Online booking tool Receive and manage appointment bookings via your website anytime.	–
Competitor tracking Stay one step ahead with updates on your competitors' Google ranking, reviews, and social media activity.
rankingCoach Essential rankingCoach checks your website's SEO and offers clear step-by-step guidance for enhancing your search engine rankings.	–	–
Recommended actions Recommended actions guide you through the whole website building process.
	Continue Continue	Continue Continue	Continue Continue