Build a landing page and get more traffic to your site
Easy steps to more leads and conversions- Great landing page designs, content and photo library
- Domain, SSL and email included
What makes the perfect landing page?
The aim of a landing page is to encourage users to complete an action and to generate leads. In order for this to work, it has to look engaging, provide value-added content and have an intuitive layout through:
Mobile-friendliness – the page has to look good on any device
A social share button – this helps make your site more visible on social media
Web design – successful landing pages are attractive and user-friendly
Tracking tool – so you can enhance the site’s performance
Call to action – integrate a button and/or contact form to animate visitors
Email marketing software – automatic lead capture makes work processes easier
A/B testing – compare different website versions to build the best possible landing page
Build a successful landing page in 6 steps
1
Write an attention-grabbing headline
2
Use images for optimal design
3
Emphasise unique selling points
4
Incorporate positive customer reviews
5
Only include meaningful content
6
Animate visitors with a call to action
How to choose the right website design
When you build your landing page, the design should match your company’s aesthetic and your taste. For inspiration, check out our landing page templates that can easily be tailored to meet your needs.
We also offer a Favicon Generator and a Logo Generator so you can increase the recognition value of your website.
Stuck for a company name? Our Business Name Generator is just what you need to find the perfect name. Then check if the matching domain name is still available and snap it up!
Choose how you want to build your website
From idea to website in record time with our AI Website Builder
Intuitive website editing with simple design options
Free domain for 1 year 0
Professional email address with 2 GB storage 0
10 GB webspace & 10 pages
Competitor tracking with marketingRadar 0
From idea to website in record time with our AI Website Builder
Intuitive website editing with advanced design options 0
Free domain for 1 year 0
Professional email address with 12 GB storage 0
50 GB webspace & 200 pages
Competitor tracking with marketingRadar 0
SiteAnalytics 0
Online booking tool 0
AI Text Generator & AI Text Improver 0
Professional design with the AI Image Generator 0
AI SEO Text Generator 0
From idea to website in record time with our AI Website Builder
Intuitive website editing with advanced design options 0
Free domain for 1 year 0
Professional email address with active syncing on all devices and 50 GB storage 0
Unlimited webspace & pages
Competitor tracking with marketingRadar 0
SiteAnalytics Plus 0
Online booking tool 0
AI Text Generator & AI Text Improver 0
Professional design with the AI Image Generator 0
AI SEO Text Generator 0
Search engine optimisation with rankingCoach Standard
All prices exclude VAT charged at 20%. VAT may be subject to change depending on your country of residence. Terms and conditions apply.
Starter
Plus
Pro
Free domain for one year 0
Professional email 0
Email inbox storage 0
Wildcard SSL certificate 0
Tips via email 0
GDPR compliant 0
24/7 multi-channel support 0
IONOS personal consultant 0
AI Website Builder 0
AI Text Generator & AI Text Improver 0
High-quality, professional templates 0
Pre-designed colour schemes and text styles 0
Pre-designed sections and layouts 0
Flexibility to add and re-arrange elements within sections 0
Over 17,000 royalty-free images 0
AI Image Generator 0
Website Translator 0
Social media integration 0
Contact form 0
Optimised for all mobile devices 0
Photo galleries 0
Automatic image optimisation 0
Adjustable design styles 0
SEO ready 0
AI SEO Text Generator 0
Project guidance dashboard 0
Online booking tool 0
Competitor tracking 0
rankingCoach Advanced 0
Recommended actions 0
Landing page – FAQ
A landing page is part of a website, and its goal is to convert visitors into regular customers. This works by encouraging visitors to carry out actions such as purchasing or downloading products or services. Therefore, a successful landing page’s design is one that quickly gets to the point, looks appealing, and incorporates a call to action.
A landing page is part of a website, and its goal is to convert visitors into regular customers. This works by encouraging visitors to carry out actions such as purchasing or downloading products or services. Therefore, a successful landing page’s design is one that quickly gets to the point, looks appealing, and incorporates a call to action.
The best structure includes a compelling headline, followed by a visually appealing hero shot (and additional images if needed) and then text advertising your product or service. Include positive customer feedback to impress potential new customers. The call to action (CTA) is essential and should be placed in an optimal location. Check out examples of landing pages from other companies and get inspired.
The best structure includes a compelling headline, followed by a visually appealing hero shot (and additional images if needed) and then text advertising your product or service. Include positive customer feedback to impress potential new customers. The call to action (CTA) is essential and should be placed in an optimal location. Check out examples of landing pages from other companies and get inspired.
There are three possible options when building your own landing page:
Website builder
The easiest method is to use a website/landing page builder that offers a selection of templates. Choose a suitable landing page template and create the landing page while bearing in mind the six steps mentioned above.
Content Management System (CMS)
Another option is to make use of a content management system such as WordPress. There is a wide range of themes to choose from as well as numerous additional functions in the form of plugins. It’s also possible to integrate a shop.
Shop system
The last option is a shop system, which is usually used to create your own online shop. However, these systems can also be used as landing page creators via a plugin or via the backend.
There are three possible options when building your own landing page:
Website builder
The easiest method is to use a website/landing page builder that offers a selection of templates. Choose a suitable landing page template and create the landing page while bearing in mind the six steps mentioned above.
Content Management System (CMS)
Another option is to make use of a content management system such as WordPress. There is a wide range of themes to choose from as well as numerous additional functions in the form of plugins. It’s also possible to integrate a shop.
Shop system
The last option is a shop system, which is usually used to create your own online shop. However, these systems can also be used as landing page creators via a plugin or via the backend.
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