Market your webshop with the new .shop domain extension

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Convince your customers to buy with .shop

What are the advantages of registering a .shop domain?

It takes a lot of work to establish a strong position for yourself within the competitive eCommerce market. It also requires constant innovation in order to maintain your company image. While things may be going successfully for your business and you may not see the need to update your domains, it is anyone's guess as to how the soon-to-be-available top-level domains could impact your position. Secure top-level domains with your company name to protect your brand and to retain your position within the market.

Graphical display: Shopping online via a smartphone

Pre-register a new top-level domain and set yourself apart from the rest

There is nothing worse than being left behind by innovative and evolving competitors. Make sure you are the one step ahead with IONOS. With a huge online milestone just around the corner and hundreds of top-level domains soon being made available, why not establish yourself with a competitive advantage by being one of the first to pre-register for top-level domains like .shop or .buy. With the help of IONOS you can be sure to pre-register catchy, concise and sought-after domains before they are taken by your competitors. Not only at the forefront when purchasing a .shop domain, you will be certain to show your customers that you are on top of the latest online trends.

Pre-Register for a .shop domain to guarantee a clearer branding message

Have your website listed with a .shop domain so potential visitors can identify your website as a retailer when listed on search engine or price comparison results. With websites such as, and, URLs are now self-explanatory. With a clearer branding message, potential visitors will know the exact purpose of your website before even visiting the page. For eCommerce sites, traffic received will be from visitors with a higher chance of making a purchase, potentially increasing revenues. Buying a .shop domain also provides clearer, concise URLs that are memorable for both potential and existing visitors, allowing for easier referrals through word of mouth.

.shop is operated by GMO Registry. Based in Tokyo, Japan, the company was established in 2009 with a vision of building the global home of ecommerce. a secure meaningful and trusted namespace for ecommerce and indeed all shops both online and off.
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