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Search Engine Optimisation

Boost your Google ranking

Expand your visibility in search engines with rankingCoach, directing more traffic towards your website.
Check your potential
Find out how search engines see your website, and where rankingCoach can help you to optimise your potential.

Professional search engine optimisation

Master search engine optimisation (SEO) with our in-depth guidance. We understand that SEO can seem like rocket science, but rankingCoach makes it understandable for everyone, with step-by-step videos explaining how to optimise your website.
Watch this video to see how rankingCoach will help increase your website's visitor numbers.

Benefits of SEO with rankingCoach

Like a personal trainer, but without the cost.

Cost-effective

Online marketing and SEO agencies can get expensive fast. Sure, with rankingCoach you might have to do the work yourself, but it will be a great investment if you start to hit the front page on Google.

No expertise required

With rankingCoach, you can start improving your website's search engine rankings even if you've never tried SEO before. rankingCoach will be your guide and mentor, using text and videos to walk you through clearly defined tasks to make your site more visible online, no matter what content management system (CMS) you use.

Tailored to you

Once rankingCoach knows your most important keywords, it will find more that relate to you and your business. It will show you how much competition there is for each term and how many people are searching for it, then guide you in choosing the best ones to focus on. You can also tell it who your competitors are, so that you can always try and stay one step ahead.

SEO is an ongoing process

rankingCoach stays by your side.

Check

rankingCoach checks the on-page and off-page status of your website. "On-page" refers mostly to what you and the search engine can see. "Off-page" refers to conversations about your website, and links leading there.

Optimise

Using the checker's results, rankingCoach takes your keywords and suggests others that might be relevant. Then, with the help of text and videos, it walks you through steps to improve your website ranking. The recommendations are adapted to you - no matter what website builder or CMS you use.

Repeat

SEO is an ongoing, continous process. Improvement may not be immediate, but rankingCoach stays with you until you see results. By analysing your keywords and those of your competitors, you will receive actionable suggestions for an even higher ranking.

Instant results with Google Ads

Go one step further with rankingCoach Plus. You only pay when someone clicks on your ad.

Targeted advertising

Advertise with Google Ads and attract the right people in the right moment. Search engine ads appear above or below Google search results when users search for your products or services.

Automated texts

Your SEO keywords will be used to generate ads that will appear on Google whenever users search for terms relating to your business.

Budget limit

Google Ads is pay per click, which means you only have to pay if someone clicks through to your website. You can set a fixed budget limit that rankingCoach will then use to maximise your exposure on Google.
Package overview

Essential


£10/monthexcl. VAT
Continue

Search engine optimisation
Rank higher on Google by optimising your website without prior knowledge.

Plus


£20/monthexcl. VAT
Continue

Search engine optimisation
Rank higher on Google by optimising your website without prior knowledge.

Search engine advertising
In addition to SEO, target the right customers with Google Ads, and set your flexible advertising budget.

Prices excl. VAT may be subject to change dependent upon your country of residence. Terms and conditions apply.
By your side: your personal consultant

At 1&1 IONOS, we believe that high-end products and tailored advice belong together. That’s why we offer every customer their very own personal consultant free of charge.

More information
Customers choose 1&1 IONOS rankingCoach to keep their business ahead of the competition. It's the easiest way to reach as many potential customers as possible through SEO without surpassing your budget.

Improve your Google ranking

FAQ - Frequently asked questions
Google optimisation is referred to by industry experts as search engine optimisation (SEO). When looking at how to rank higher on Google, the most important factors to consider are the content of your website (text, images, etc.), backlinks—links on other websites that lead to your website—and the snippet. The snippet refers to the four-line entry which appears on the Google search results page. It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards. Otherwise, Google will automatically create the snippet using text from your website—meaning, for the site description, Google would simply display the first line of text from the relevant webpage. In leaving Google to determine the site description, you are giving away a crucial opportunity to improve SEO and increase your search engine ranking. It is essential that internet users are able to see from the entry title and description which products or services are behind the search result.

Backlinks refers to links on other websites which lead to your company page. Google counts these as recommendations for your site from third parties. If several such recommendations accrue, the reward is a higher website ranking. In order to get the most out of Google optimisation, you should take the building up of backlinks into consideration. Use your contacts and pay attention to the credibility of the link giving pages. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website. Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose webhosting with 1&1 IONOS and we'll take care of the optimisation of these elements for you.
Google always strives to give users the best possible search results. The company works diligently to distinguish high-quality websites from those which are untrustworthy or not as rich in content. With 1&1 IONOS Hosting and the associated website and shop solutions, you are on the safe side from the very beginning. Websites hosted with us have the best possible load time, and the page layout makes it easy to optimise for Google. We cannot create the texts for your products and services, however, we want to support you to write text that will help to improve search engine rankings.

That's why we created a text optimisation tool which can be used by every SEO beginner. When it comes to understanding how to improve Google rankings, the most crucial component is the logical distribution of the keyword—the term that your target group uses to search Google—as well as its synonyms. For example, if you sell natural cosmetics, this is the keyword that must appear several times in your text. SEO experts consider optimal keyword weight to be 2-4% of the entire text. Our tool analyses your texts and shows you which search terms would bring up the corresponding page on Google. This enables you to quickly and easily identify the keyword to which you can adapt the rest of your website text. The content of your text also affects your Google ranking: gear your text towards the needs of your readers and potential customers, offer useful information, purchasing advice, or whatever fits your website to help you get found online that much easier.
Google optimisation is included in the competitive monthly price of 1&1 IONOS rankingCoach. The tool has been designed so simply that you will quickly get your bearings. What's more, it focuses only on the most important SEO measures that are known to increase search engine ranking. These include text optimisation, snippet optimisation (optimisation of the search result entry) and the building of backlinks.

There are SEO tools (both free and paid for) which anyone can use to optimise their website themselves. The most well-known are SISTRIX or Searchmetrics. Majestic SEO or Ahrefs, and they're used specifically for backlink analysis. However, these tools are not so easy for SEO beginners. As a practical and affordable alternative for inexperienced web operators, we suggest Google optimisation via our SEO tool. For one, it should noticeably improve your Google ranking. Furthermore, you save on the time that would be needed for training if you were to use a more extensive SEO tool—not to mention the money you save in comparison to paying an SEO agency.
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