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Social Buy Button

Turn shares, likes and pins into sales

The streamlined way for micro businesses to sell unique products on social media. Without the hassle of creating and maintaining a website.
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The ultimate marketplace

Start selling on social media

Before we get into the how, let’s crunch some numbers on the why. Over 200 million Instagram users visit at least one business profile on a daily basis. There are 1.47 billion daily active users on Facebook, and 84% of the 300 million active Pinterest users use the channel to decide on what to buy. Isn’t that a market you’d like to double tap into?

As a micro merchant with a small product range, you can reach customers where they already are, offer them a streamlined checkout experience and watch your conversion rate soar. Whether you want to simplify your online sales, or you’re looking to get your trendsetting products out there for the first time, the Social Buy Button is the only tool you need to create a great buying experience.

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Mobile-first eCommerce

You can pretty much manage your whole life on your smartphone, so why not your online shop? The Social Buy Button is designed with mobile-first users in mind. Manage your whole inventory with the mobile app – there's no need for a separate eCommerce site, or even a computer!
The new Social Buy Button enables you to add a buy now button on all your social media accounts, meaning customers can check out there and then. If you’ve already got a website or a blog, that works too – simply integrate a buy button in the same way and you're ready to sell.

Features to fill your basket

Most micro merchants also juggle a full-time job or other commitments. The Social Buy Button includes tools to help sellers give their all on both fronts. Up to ten unique products can be added and sold on Facebook and Instagram via a buy button. You can also share products via Facebook Messenger.

Track sales and products with Pinterest tags, real-time analytics and inventory management. Fast checkout and popular payment options guarantee your customers a great buying experience, while customisable shipping methods give you maximum flexibility.

Package overview

Social Commerce

The fastest way to sell online


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Add up to 10 different products

Sell on Facebook

Sell on Instagram

Sell on Pinterest

Sell on Messenger

Multiple payment options including PayPal and credit card

Multiple shipping options

Buy now button for social media

Store management app

Prices excl. VAT may be subject to change dependent upon your country of residence. Terms and conditions apply.
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Our personal consultant service won gold for Best Customer Engagement Initiative at the European Contact Center & Customer Service Awards, the largest awards programme in the customer contact industry.

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Tailored advice. Tips for online success. Technical support. Available via a direct phone number, chat and email. Free of charge for all IONOS customers.

Social Buy Button

FAQ – Frequently asked questions

To get started, follow our step-by-step guide on how to add your social shopping cart to various platforms and increase your reach.

Step 1 – Use the onboarding wizard: The onboarding wizard for MyWebsite starts up right after you’ve purchased the Social Buy Button. If you’ve skipped the wizard by accident, you can find it again by going to the control panel.

Step 2 – Choose the project title: Insert the name of your website project.

Step 3 – Select the industry: Now, choose the industry that you work in. This is so you receive images, templates and texts for your website tailored to your chosen industry.

Step 4 – Choose the design 1/3: Click on “Choose a Design” to enable the website editor and activate shop management.

Step 5 – Choose the design 2/3: Now it’s time to actually select the design template. Choose whichever colour scheme or pattern suits your project’s needs best.

Step 6 – Choose the design 3/3: Simply apply your selected design.

Step 7 – Activate the shop 1/2: Click on “Shop” in the left-hand tab to open the shop menu.

Step 8 – Activate the shop 2/2: Then click on “Add Online Shop”.

Step 9 – Use shop management: You can now choose to either begin setting up your shop or to take the introduction tour, which familiarises you with the features of your shop.

Step 10 – Set up your shop: Set your shop up to your exact needs and have fun with it!

The Social Buy Button can easily be added to the social media profiles that your business has. This includes four channels: Facebook, Facebook Messenger, Instagram, and Pinterest. With the button, customers can buy directly instead of following a long route to the shopping basket, which may cause you to lose some potential buyers along the way. Note that you need a business account for all four channels in order for the social media shopping cart integration to work. You must also accept the sales processes and policy of the social media platforms.

Here’s how to integrate the Social Buy Button for each channel:

Facebook: Your business must have a Facebook page and you must be the admin of it. After selecting the Facebook business page where you want to sell your products, click on “Save” and accept the Facebook Merchant Commerce terms and conditions. Facebook will have to review and accept your store before selling and advertising is possible. All enabled products will then be synced to a new Facebook tab and will appear in your shop as soon as the setup process is complete.

Facebook Messenger: Adding Messenger to your online shop makes it easier for customers to contact you. They can simply click on the “Message Us” button and write their query in the chat. To enable Messenger for your shop, click on “Connect Facebook Page”, choose the business page from which you want to contact customers, then click “Next”. Allow the requested permissions and click “Done”. Click “Save” to connect the selected Facebook page, enter the shop’s URL and click “Save” once again. The “Message Us” button will now appear on every page of your online shop.

Instagram: Since Instagram is part of the Facebook group, you first need to set up a Facebook shop before you can proceed. You also need to convert your shop’s Instagram account into a business profile in order to sell. Once approved, you can enable the product-tagging feature on Instagram. In “Settings”, click on “Shopping” to confirm your Facebook account, then select the product catalogue you want to connect to your business profile, then click on “Done”. Once your account is approved by the Instagram team, you simply need to turn on the product-tagging feature. Then you can start tagging products in your stories and images.

Pinterest: First, you need a Pinterest business account. You can either convert your personal account to a business one, or you can add a business account to your personal profile and switch between the two. Pinterest doesn’t enable button integration as such, but you can track visitors’ behaviour with the Pinterest Tag. You need to ‘claim’ your website on Pinterest in order to track which images or products are shared from your website. In the “Settings” section, enter your website’s URL and click “Claim”. Then select “Add HTML tag”, which you should copy, then click on “Next”. Open a new tab in your browser and go to the shop dashboard section. This code should then be added in the SEO settings and then simply click “Add Code” in the “Header meta tags and site verification” section. Paste the meta tag into this field and click to save. Return to the Pinterest browser tab and click “Submit”. Within the next 24 hours, you should receive an email confirming that your website has successfully been claimed.

The vast majority of product categories are suitable for selling with social media shopping carts. How popular your products will be, however, is a different matter. The best-selling categories on social media are electronics, beauty, films, music, retails, travel, and hotels, but sometimes products that are a little out of the ordinary catch shoppers’ attention most. According to several trend analyses, interest for niche products such as pet beds and minimalistic jewellery is on the rise in 2020. You can see an example of selling this kind of product with the Social Buy Button here.

Trending products can help to increase your sales so you could consider selling what people are looking for, or simply add these sought-after products to your already existing product range if it makes sense to do so. Alternatively, you may decide to steer away from the crowd and do your own thing in order to stand out.

The payment process depends on which payment solution or provider you choose. When a customer purchases through the Social Buy Button, the transactions are processed by third-party payment providers e.g. PayPal. The funds are paid into the account that you have with this payment provider, which you can then withdraw at any time.

Customers can also pay using offline payment methods e.g. cash on delivery, bank transfer, phone order. To do this, they should pay you outside of the shop using the payment instructions you’ve provided them with either at checkout or after the order has been placed (for example, by email or in a phone conversation).

PayPal Express Checkout is the most frequently used payment option. One reason is that customers want to progress from the social shopping cart to order confirmation as quickly as possible. Another reason for its popularity is that the buyer is able to skip the part where they normally have to insert their data in the checkout process. Payment and shipment data is delivered by PayPal, which saves them having to enter all this information.

Customers also frequently choose Stripe and Square payment methods due to its quick payment transactions.

In order to select the payment options for your business, follow these steps:

  1. Open a business account with the payment solution provider of your choice.
  2. Go to the shop dashboard and click on the payment options.
  3. Choose your payment method from these options.
  4. Connect the payment option to your business account to begin receiving payments.

Need more info?

Our friendly team would love to help you find the right product, or support you with your existing products.

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