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Social Buy Button

Turn shares, likes and pins into sales

The streamlined way for micro businesses to sell unique products on social media. Without the hassle of creating and maintaining a website.
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The ultimate marketplace

Start selling on social media

Before we get into the how, let’s crunch some numbers on the why. Over 200 million Instagram users visit at least one business profile on a daily basis. There are 1.47 billion daily active users on Facebook, and 84% of the 300 million active Pinterest users use the channel to decide on what to buy. Isn’t that a market you’d like to double tap into?
As a micro merchant with a small product range, you can reach customers where they already are, offer them a streamlined checkout experience and watch your conversion rate soar. Whether you want to simplify your online sales, or you’re looking to get your trendsetting products out there for the first time, the Social Buy Button is the only tool you need to create a great buying experience.

Mobile-first eCommerce

You can pretty much manage your whole life on your smartphone, so why not your online shop? The Social Buy Button is designed with mobile-first users in mind. Manage your whole inventory with the mobile app – there's no need for a separate eCommerce site, or even a computer!
The new Social Buy Button enables you to add a buy now button on all your social media accounts, meaning customers can check out there and then. If you’ve already got a website or a blog, that works too – simply integrate a buy button in the same way and you're ready to sell.

Features to fill your basket

Most micro merchants also juggle a full-time job or other commitments. The Social Buy Button includes tools to help sellers give their all on both fronts. Up to ten unique products can be added and sold on Facebook and Instagram via a buy button. You can also share products via Facebook Messenger.
Track sales and products with Pinterest tags, real-time analytics and inventory management. Fast checkout and popular payment options guarantee your customers a great buying experience, while customisable shipping methods give you maximum flexibility.

Package overview

Social Commerce

The fastest way to sell online


Add up to 10 different products

Sell on Facebook

Sell on Instagram

Sell on Pinterest

Sell on Messenger

Multiple payment options including PayPal and credit card

Multiple shipping options

Buy now button for social media

Store management app

Prices excl. VAT may be subject to change dependent upon your country of residence. Terms and conditions apply.
Award-winning support

Our personal consultant service won gold for Best Customer Engagement Initiative at the European Contact Center & Customer Service Awards, the largest awards programme in the customer contact industry.

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Tailored advice. Tips for online success. Technical support. Available via a direct phone number, chat and email. Free of charge for all IONOS customers.


We'd be happy to help you choose the right product or provide support for existing customers.

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