Email Marketing

With our all-in-one email marketing software, you can establish direct contact with your customers and address them both personally and appropriately. All customer contacts can be managed from one central location and you can choose from a host of different design templates (email templates) to design personalised email campaigns or newsletters. These can be tailored, for example, to target groups, customer status, or season. The respective email design can be adjusted in no time at all.

With a 1&1 IONOS email marketing campaign, customers can enjoy total design freedom in addition to responsive web design, allowing your emails to be optimally displayed on every end device. This way, you can reach your target group on their preferred device no matter where they are located. If necessary, you can set up marketing automation, which sends out emails that you have created in advance. Whether a personalised email newsletter or a campaign for the entire customer base, the time-saving aspect of email automation is one of the obvious benefits of the intelligent, reliable email tool – including a personalised address for each contact.

Whether you run your business online or locally, advertising is an important element of sales. Email marketing is a direct communication channel and is therefore one of the most efficient methods of addressing (potential) customers in a targeted and personal way. By creating a mailing service, you can easily target a specific audience and reach many customers in one go.

You can activate existing customers via email marketing by simply reminding them of you and your offers. For example, share news about goods, services and trends or inform your customers about special promotions. This way, prospective customers will also become familiar with your offer or with the respective news that you are promoting with the current email campaign.

In contrast to intrusive banner advertising, personalised emails are an accepted form of marketing: a newsletter is sent out to an email list with the customer's consent and only read if the content sparks interest. This means that all your email campaigns must be customised and both visually and contextually appealing so that they attract attention and do not end up unread or deleted.

Marketing knowledge can of course improve the chances of success of your email marketing campaign. However, the most important thing is that you know your target group well, know what tone to use, and with what content you can best reach and inspire them.

With our mailing software, you will always have a detailed view of the success of your campaigns. Extensive tracking and analysis functions provide important information on opens and click-through rates, including geographical data. You can see in real-time who opens your emails, when they open them, on which device they view them on, and whether or not they click on a call-to-action. This way, you gain valuable insights into which areas you can optimise your campaign. With the 1&1 IONOS email marketing tool, you can easily compare current successes with the results of previous campaigns.

No. The email editor and user interface are so intuitive that you do not need any previous knowledge. Simply select the appropriate design template and tap on it. You can easily insert entire text boxes by using the 'drag and drop' function – the same method can be used with images, videos, buttons, etc. It is possible to move elements of the design template to suit your taste. In no time at all, you can write visually appealing, personalised emails and create entire email campaigns using a modular system. Detailed step-by-step instructions are just a click away at all times.

Thanks to responsive registration forms (double opt-in), which you simply embed on your website as a widget or integrate as a popup, your contact list grows automatically and you gain valuable leads for your email marketing campaigns. You do not require any programming knowledge for this either. The email tool will synchronise the prospective customers with your email list automatically. It is just as easy to import existing contact lists into the email tool (for example as CSV, TXT, or XLS files).

Above all, you should bear in mind the legal conditions of email marketing. Since these change frequently depending on technical capabilities, you should always make an effort to stay up to date. This is the basis for creating and sending email marketing campaigns to both new and existing customers. Otherwise, you run the risk of partaking in unauthorised advertising.

Two general rules always apply:

1. The advertising must be desired by the recipient. Only that what is desired and meets a need is positively received and results in customer loyalty.
2. The recipient must approve the sending of the advertisement in advance according to the double opt-in process. Everything else is considered spam, so make sure that the basis for your email marketing campaign is correct and that your efforts do not end up caught in the spam filter.

Start with a snappy subject and content that will arouse curiosity and prompt them to read further. Address your target group directly and make sure to use the right tone. Consider carefully whether your text should sound more formal or if a relaxed approach is more appropriate. Always bear in mind the age of your target group.

Write short, concise sentences and put yourself in your readers' shoes. What kind of newsletter would you personally like to see in your mailbox? Practical tips, helpful information or news on discounts or special offers are more worth reading than flat advertising slogans. Offer your customers a newsletter with added value – either with interesting information about your products or individualised offers.

Harness the power of appealing images. Make sure your text has a clear layout and space it out with paragraphs and subheadings so that the eyes can focus on the important information easily. In this respect, good newsletter content is similar to good website content.