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Domains & Hosting

Set up your shop

Build your eCommerce website, list your products or services and connect your free domain.

Make sales

Easily manage orders and convert your website visitors with vouchers and special offers.

Expand your reach

Link your shop to your social profiles and online marketplaces to gain new customers.

Sell anything, anywhere.

Connect to social media and marketplaces

Want to expand beyond your eCommerce website? No problem. Sell on social platforms and online marketplaces, including:
  • Facebook
  • Instagram
  • Google Shopping
  • Amazon (via Codisto) and many others
A vase being sold on eCommerce platforms and marketplaces: Amazon, eBay, Google and Instagram

Offer products, services and e-goods

Whether you're offering workout kit, fitness classes, or both, it's all possible. Create your IONOS online store with the easy website builder and sell:
  • Physical products
  • Services
  • Digital products
Online shop that offers digital products, physical products and services

Build your shop with ease

Start with a template, then drag and drop modules to create the perfect eCommerce site for your business.

  • Easily insert images and text
  • Mobile-friendly design
  • No programming needed

Want to see how your eCommerce website could look? Check out our demo shop.

AI powered

Automatic text generation

Unleash your creativity with our AI text generator. Enter a few details and produce fresh website content in seconds, saving yourself time and energy.

Everything you need for eCommerce success

Icon: website builder

Setup

  • Domain and email

    Choose a domain name and create a professional email address. SSL encryption is included for secure transactions on your site.
  • Payment options

    Offer your customers a range of payment methods, including credit card, PayPal, direct debit and many more.
  • Shipping options

    Give your customers the choice of same day delivery, standard shipping, click & collect, and a range of courier services.
Icon: Find a store

Admin

  • Mobile app

    Keep on top of things on the go. In the IONOS eCommerce App, you can manage orders and payments, and add new products.
  • Discounts and vouchers

    Need a sales boost? Creating seasonal campaigns, special offers and vouchers can help you win over customers.
  • Track your sales

    Built-in statistics show you how your shop is doing. Create customised reports for easier analysis.
Icon: Flower in different stages of growth

Marketing

  • Social selling

    More customers are buying on social media than ever. Link your store to your Instagram and Facebook profiles and expand your reach.
  • Basket and checkout

    Cross sell on product pages and in the basket. Use abandoned cart recovery to restore lost sales.
  • Search engine optimisation

    Search engine optimisation fields for individual products help improve your online store's Google ranking.

Get organised the easy way

It's hard to think of everything when you're setting up your store, but the Presence Suite is here to help. It's a central dashboard with everything you need for your project, including helpful tips and suggestions for the next steps.
Store Coffeeshop Presence Suite

Track your competitors

Get a competitive edge with automated monitoring. Your store comes with an integrated tool that makes it easy to follow your competitors' social media and Google activity.
Veille concurrentiel à partir du tableau de bord central

Choose your online shop package

No additional transaction fees
24/7 support
Expert tips via email
30-day money-back guarantee

Starter

Sell online fast with our easiest online store builder


6 months £6/monthexcl. VAT then £20/monthexcl. VAT
Continue

Up to 500 physical products

Track your competitors' Google and social media activity with marketingRadar

Domain included for 1 year

Professional email address with 2 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

-

Plus

Choose our most popular package for more customisation options


6 months £1/monthexcl. VAT then £28/monthexcl. VAT
Continue

Up to 5,000 physical products

Track your competitors' Google and social media activity with marketingRadar

Domain included for 1 year

Professional email address with 12 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

SiteAnalytics

Google Ads, Google Ads remarketing and Google Shopping

Mobile app for shop management

Online booking tool

AI text generator BETA version. Create unique text in seconds for any purpose, automatically.

Pro

Boost your visibility and sales with extra features and an SEO tool


6 months £25/monthexcl. VAT then £60/monthexcl. VAT
Continue

Up to 10,000 physical and digital products

Track your competitors' Google and social media activity with marketingRadar

Domain included for 1 year

Professional email address with active syncing on all devices and 50 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

SiteAnalytics Plus

Google Ads, Google Ads remarketing and Google Shopping

Mobile app for shop management

Online booking tool

AI text generator BETA version. Create unique text in seconds for any purpose, automatically.

Favourites, wish lists and product filters

Advanced product SEO

Website SEO with rankingCoach Essential

Expert

Drive sales with advanced options and B2B features


6 months £35/monthexcl. VAT then £90/monthexcl. VAT
Continue

Unlimited physical and digital products

Track your competitors' Google and social media activity with marketingRadar

Domain included for 1 year

Professional email address with active syncing on all devices and 50 GB storage

Integrated payment and shipping methods

Sell directly on Facebook and Instagram

Advertise on TikTok

SiteAnalytics Plus

Google Ads, Google Ads remarketing and Google Shopping

Mobile app for shop management

Online booking tool

AI text generator BETA version. Create unique text in seconds for any purpose, automatically.

Favourites, wish lists and product filters

Advanced product SEO

Website SEO with rankingCoach Essential

Sell on external marketplaces

B2B features like volume discounts and customer groups

All prices exclude VAT charged at 20%. VAT may be subject to change depending on your country of residence. Terms and conditions apply.

Free support and advice

Your single point of contact

Individual support, free of charge

Your personal consultant is here to help you get the most out of your new online shop. They can guide you during setup and beyond.

How-to guides and videos

If you need an answer straightaway, head to the IONOS Help Centre. You'll find information on everything from web design and SEO to store management and marketing.
Online shop owner getting tech support from her IONOS Personal Consultant

What do you want to do with your online store?

Shop Starter
Get everything you need to start an online business.
  • Stunning designs for your shop
  • Wide range of payment methods and flexible shipping options
  • Marketing tools including discounts, vouchers and abandoned cart recovery
6 months £6/month then £20/monthexcl. VAT
Get it
Shop Plus
Access extra features for eCommerce success.
  • Sell up to 5,000 products
  • Templates with extensive customisation options including HTML/CSS editing
  • Integrated Google Ads and Google Analytics
6 months £1/month then £28/monthexcl. VAT
Get it
Shop Pro
Make your online sales even more efficient.
  • Sell physical and digital products
  • Offer digital products up to 1 GB each
  • Use the mobile app and allow customers to create wish lists
6 months £25/month then £60/monthexcl. VAT
Get it
Shop Expert
Sell higher volumes, use different platforms and sell B2B.
  • Add multiple channels, such as Amazon, eBay, and price/product comparison sites
  • Wholesale selling
  • B2B features including a customer portal, multiple price lists, and client groups
6 months £35/month then £90/monthexcl. VAT
Get it

Other eCommerce platforms

Icon: Instagram Shopping

Social Buy Button

Focus on social selling

Don't want a website? Sell on social platforms with the Social Buy Button. It's perfect if you have a small product range or want to try out a new idea. You can always upgrade if you decide to expand.
Icon: shopping bag

Shoplement

Add a shop to your website

If you've already got a website or blog, turn it into a shop with Shoplement. You'll keep your domain name, content and everything else – and you'll be able to sell your products easily.
Icon: Online store

eCommerce Design Service

Get your shop built for you

No time to make the move to eCommerce? Leave it to the experts. Our design team will set up and maintain your online shop. Get started with a free, no-obligation consultation.

Online shop builder

FAQ – Frequently asked questions

An ecommerce website is a fantastic option for professional sellers with an eye on gaining new customers online and extending their reach. Nonetheless, it's so easy to set up a website builder with an online store nowadays that beginners can start selling online without any prior experience. Anything from rare collectors’ items and custom-made T-shirts, to your own paintings can be sold once you’ve decided to set up an online store as your website.

An ecommerce website builder essentially does all the hard work for you and no programming, coding, or extensive technical know-how is necessary. You can choose a design template, upload product images and descriptions, and start reaching potential customers right away. After setting up your shop with an ecommerce website builder, you have the freedom over how you choose to run things and even save on sales commissions that other major ecommerce platforms will charge.

For professionals and newbies alike, creating an ecommerce website is always worthwhile for those looking to sell their products and/or services to customers online. Keep in mind you can also sell online on social platforms like Facebook and Instagram. Learn about social selling with the Social Buy Button.

Although an attractive website and intuitive navigation are important when it comes to an online shop builder, not to mention great deals and savvy marketing, the way you present your products should always be the main focus of your site. This means that your images must be high-quality with good lighting and must present the product in a positive way. Interesting and engaging product descriptions with as much detail as possible are also helpful for motivating potential customers to buy online from your eshop. For example, if you’re selling packs of items such as napkins or plates, then state exactly how many the customer will receive in the description.

Furthermore, it helps to have an easy-to-read and memorable URL, a simple and logical page structure, and attention-grabbing headlines to make your eshop stand out from the crowd. In general, don’t forget about developing a clear website structure, with informative descriptions and sharp images that detail exactly what your product is all about. Images with good titles and descriptions are also important for practising useful SEO (search engine optimisation) methods, so too is adding meaningful keywords to help shoppers find your website shop via Google and other search engines.

Depending on the package, there are many online store builder tools from IONOS that help you with advanced SEO features. Make sure you visit our page with a checklist for creating a professional online shop to help with making your ecommerce website look its best.

It depends which package you choose. The more expensive packages offer more customisation options and built-in marketing tools within the eCommerce website builder.

The website builder is easy to use and suitable for all levels. Depending on the number of products in your shop, you can be online in anywhere between a few hours and a day.

Adding as many payment methods as possible is incredibly beneficial and can often sway a customer towards purchasing from your ecommerce shop. In addition to classic options like PayPal and credit/debit cards, there are several newer methods to choose from depending on your location and market. There are also payment methods like direct debit, purchase on account, and even Stripe and Bitcoin. PayPal Express Checkout is becoming a favoured option for customers to shop online quickly by avoiding the need to enter log-in data.

Help build trust for your customers by providing convenient and flexible payment methods when setting up a store with an ecommerce website builder. It’s worth bearing in mind that it’s not entirely necessary to set up all payment options when you first use an online store builder, as you can add other methods later down the line. Some options are immediately available with your own business bank account, while others require you to create a separate account with the specific provider.

You can only select one currency for your shop. The selection is independent of your location.

The highest package allows you to connect your shop to the Square POS system, where users can manage online and offline inventory with the help of the Square POS App.

Of course. In the highest package you have the option of defining different customer groups and different pricing categories for each group.

Preview Guide: How to sell more on Facebook

How to sell more on Facebook

Facebook is the perfect platform for boosting sales and learning about your target market. Get started or skill up with our free guide.
Preview Guide: How to sell on social media

How to sell on social media

Social media has huge potential for driving sales. Find out how to boost customer engagement, build relationships and win new customers in this free guide.
Tablet with eCommerce checklist on the screen

How to start selling online

Thinking about launching your own online store? Set yourself up for success with our handy checklist. It covers designing, launching and maintaining your store.