Before you get your business up and running, the first step is to register your company name. If you wish to start your business as a limited company you need to be sure that your name isn’t the same or similar to an existing business otherwise you will have to change it. The name must end in 'Limited' or 'Ltd'. 'Cyfyngedig' and 'Cyf' are also accepted if you registered the company in Wales.
If you’re a sole trader, you can trade under your own name, or choose another name in order to differentiate the business from your person. Your name and business name must be included on all official paperwork and invoices. The name cannot include Ltd, limited, limited liability partnership, LLP, public limited company, or plc. There are strict rules on the names and words you can actually use for your sole trader business.
When it comes to partnerships, just like with sole trading, you can trade using your own names, or alternatively choose another name. You also don’t need to register your name, but you must ensure you use all the partners’ names and the business name on all official documents such as invoices.
When considering which business name to register, you may also want to ensure that a corresponding domain name is available for any potential online presence you may need. To ensure that your brand is protected, you should register your trademark.