In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimisation measures based on KPI's as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...
Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. There’s a great selection of web analytics tools – we will examine applications with similar...
Tracking tools can provide website operators with a useful indication on how to adapt an online project to suit a target group. These tools focus on user profiles, which reveal how users find the website, and which content provokes interactions. This information is based on user data, which can be subject to stringent data protection guidelines in some countries within the European Union. Find out...
For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimise pages for customers. But many users have since caught on to this questionable method of data collection and analysis, now deciding to block these investigative text snippets. But a new method of online tracking is on...
Google provides web developers with many free tools, but hardly any are as versatile and valuable to the SEO sector as the Google Search Console. Using the free analyser tool, developers can take their website’s settings and technical optimisations into their own hands, gain access to statistics not visible to the public, and learn to better understand the “Google view” of things. The only...
The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a...
Throughout the internet, users leave behind digital footprints: whether it’s while browsing your favourite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to connect the dots and find relationships. Marketers are able to extract important information from these findings in...
Google is the search engine of choice for an overwhelming majority of internet users around the world. Around 3 billion user requests are answered each day by the market leader. This is partially thanks to a self-learning AI system known as RankBrain. Normally, Google lays low when it comes to revealing its search algorithms but this time the company has been quite open. We explain how RankBrain...
There are lots of tools for bloggers – and anyone who runs a blog can certainly use some good tools. But it’s difficult to decide on the right blogging tools, especially for beginners. In our guide you’ll find an overview of the most popular applications for bloggers with comprehensive explanations of their functions, so that you can start your personal blog right away.
With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarised the key learning points of the 2016 study for...
