How to Write a Professional Email: Tips & best practicesRawpixel.comShutterstock

How to Write a Professional Email: Tips & best practices

  • E-mail marketing

Want to write a professional email but are afraid of putting your foot in it? In this article, we explain how to write an email when you’re at work. What do you need to bear in mind when addressing the recipient? What’s the best way to format it? And what should you write in the subject line? With our advice and helpful examples, you’ll be on the safe side when it comes to writing business emails.

How to Write a Professional Email: Tips & best practices
How to write a business email (15 samples for every occasion)Rawpixel.comShutterstock

How to write a business email (15 samples for every occasion)

  • E-mail marketing

Business email examples can help facilitate communication between customers and companies. Having a repertoire of business email samples on hand ensures the quality of communication remains high and you’re always one step ahead when it comes to customer contact. We’ve put together some templates for the most common business scenarios here.

How to write a business email (15 samples for every occasion)
Which are the best email marketing tools?

Which are the best email marketing tools?

  • E-mail marketing

The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software…

Which are the best email marketing tools?
Email etiquette rules every professional should followChinnapongShutterstock

Email etiquette rules every professional should follow

  • E-mail marketing

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.

Email etiquette rules every professional should follow
How to create a personalised email newsletter

How to create a personalised email newsletter

  • E-mail marketing

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard newsletters, because the recipient will quickly filter out anything that doesn’t immediately catch their attention. So the…

How to create a personalised email newsletter
The ultimate beginner's guide to successful B2B email marketingohenzeShutterstock

The ultimate beginner's guide to successful B2B email marketing

  • E-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into…

The ultimate beginner's guide to successful B2B email marketing
How to write the perfect email subject line for newsletters

How to write the perfect email subject line for newsletters

  • E-mail marketing

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.

How to write the perfect email subject line for newsletters
Email marketing trends: 9 ideas to focus on in 2024

Email marketing trends: 9 ideas to focus on in 2024

  • E-mail marketing

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss out on these email marketing trends in 2024. There are even more automation possibilities, new design options and stricter data protection. In our article on this year’s email trends, we explain what you should look for in your future strategies and how you can enhance your email…

Email marketing trends: 9 ideas to focus on in 2024
Click rate & opening rate – newsletter KPIs in e-mail marketing

Click rate & opening rate – newsletter KPIs in e-mail marketing

  • E-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analysing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

Click rate & opening rate – newsletter KPIs in e-mail marketing
How to design a customised newsletter template

How to design a customised newsletter template

  • E-mail marketing

Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalised design optimised for smartphones, tablets, and computer screens can ensure your company…

How to design a customised newsletter template
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