VictoriaArtShutterstockChristmas wishes to customers offer a valuable opportunity to express appreciation, reflect on a successful year with gratitude, and convey confidence in the future. We outline what makes company Christmas cards effective, what to consider and avoid, and when the best time is to…
ohenzeShutterstockB2B email marketing is now much more than the traditional newsletter. With AI-driven personalisation, automated workflows, and targeted segmentation, email marketing remains one of the most effective and powerful tools for customer acquisition, retention, and lead nurturing –…
Maksim KabakouShutterstockTiming plays a key role in the success of newsletter campaigns. While there’s no one-size-fits-all best time to send, data-driven insights reveal when readers are most active, such as on weekday mornings or evenings. By analysing your audience and conducting A/B testing, you can…
StockEUShutterstockThe classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Find…
Roy F WylamShutterstockA professional email signature is essential in business communication, but also beneficial for personal users. What details should be included in a good signature? And what information is required for companies and freelancers when emailing clients or business partners? We…
enterlinedesignShutterstockTo ensure that your newsletter campaigns continue to be effective in the future, you shouldn't miss out on these email marketing trends. There are even more automation possibilities, new design options and stricter data protection. In our article on this year's newsletter email…
Rawpixel.comShutterstockAI-based email marketing is revolutionising the way that companies interact with their customers. Marketing teams can use AI to automate, personalise and optimise their email campaigns. AI offers a variety of possibilities for more efficient and targeted email marketing. In this…
Rawpixel.comShutterstockUsing AI to write emails can provide numerous benefits in both professional and personal contexts. With automated text creation and optimisation, the writing process is streamlined, and the quality of messages improves. However, you should also be aware of the potential drawbacks…
marekuliaszShutterstockWe all receive a multitude of emails every day. Many emails seem to just randomly land in our inboxes and don’t exactly make us want to read them. Drip campaigns aim to gradually win the attention of users and get them interested in purchasing a product or service. Keep reading…
S_PhotoShutterstockA good email address is like a memorable brand or company name: It’s easy to understand, original and makes a lasting impression. It’s important to find the right balance between being creative and professional when it comes to thinking up a business email address. In this…