Mobile Commerce

What is SMS marketing?

What is SMS marketing?

  • Online sales

For many companies, SMS marketing is a worthy addition to their advertising strategy. The method is highly targeted, has a superior engagement rate, and can be used in a variety of ways. Learn all about SMS marketing, its benefits and challenges, and explore a few useful platforms for the strategy in our dedicated article.

What is SMS marketing?
Hybrid Apps

Hybrid Apps

  • Web development

With the ever-increasing use of mobile devices such as smartphones or tablets, it’s no surprise that the number of available applications is also growing and that app development is thriving. But not all apps are the same: over the years, various formats have emerged. One of these is the hybrid app, which combines the strengths of native and web apps. But there are also disadvantages to these…

Hybrid Apps
What is a Web App?

What is a Web App?

  • Web development

Apps come in all shapes and sizes nowadays – from native mobile apps designed for smartphones and tablets, to desktop installations for office management. And now, there’s a new form of application that works on all operating systems and devices: web apps. But what are web apps, what are their specific features, and how to they differ from native apps or indeed traditional websites? Let’s take a…

What is a Web App?
Responsive Navigation

Responsive Navigation

  • Web design

Web design is an increasingly demanding and complex art, especially when it comes to adaptability. Websites must now satisfy far more requirements: they must look appealing on devices of all sizes, be easy for visitors of a wide range of abilities to navigate, and most importantly of all, the user experience must be perfect, regardless of the device used. Responsive design ensures that the content…

Responsive Navigation
Graphical User Interface

Graphical User Interface

  • Web design

User interface is one of the most important keywords in modern web design and software development. Graphical user interfaces are currently relevant for both disciplines. Besides these, there are also numerous other interfaces — ranging from voice user interfaces to brain-computer interfaces. These interfaces enable interactions to take place between man and machine. Here, we provide an overview…

Graphical User Interface
What is AMP (Accelerated Mobile Pages)?

What is AMP (Accelerated Mobile Pages)?

  • Website creation

A major concern on all web developers’ to-do lists is making sure their website is user-friendly. Responsive web design and accessibility measures enable you to respond to increasing global mobile traffic without neglecting layout and design. From data published in February 2016, it is obvious that Google’s Accelerated Mobile Pages now provide a new tool in the fight for fast loading times and…

What is AMP (Accelerated Mobile Pages)?
Magento

Magento

  • CMS

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web shops with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more…

Magento
PrestaShop

PrestaShop

  • CMS

The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimisation for mobile devices. PrestaShop was developed especially for…

PrestaShop
The right marketing mix: online vs. offline

The right marketing mix: online vs. offline

  • Online sales

Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalise online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so…

The right marketing mix: online vs. offline
Marketing automation

Marketing automation

  • Online sales

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Marketing automation
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