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What makes a great news­let­ter subject line stand out?

A great news­let­ter subject line can make the dif­fer­ence between your email being opened or ignored. In this article, you’ll explore how creative and targeted subject lines can capture your readers’ attention, boost open rates, and drive con­ver­sions. Learn essential tips and best…

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How can you create a digital signature for email?

Phishing emails can appear con­vin­cing and may even carry a valid digital signature. A valid signature alone does not establish that a message is trust­worthy. By digitally signing your emails, you help re­cip­i­ents check the signing key and detect changes to the signed content. How…

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Image: How to protect your email address on your website from spamal­phaspir­it.itShut­ter­stock

How to protect your email address on your website from spam

Spam robots, so-called har­vesters, con­sist­ently search the internet for e-mail addresses that can be used for unlawful ad­vert­ising, phishing e-mails, and spreading viruses, worms, and Trojans. You’re re­com­men­ded to have your contact details on your website, but how do you stop…

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Image: Which European AI providers are worth considering?IONOSby Geminy

Which European AI providers are worth con­sid­er­ing?

Looking for a European al­tern­at­ive to US AI tools? This guide compares leading European AI providers for everyday business use, content creation, research, coding and regulated en­vir­on­ments. See how their hosting, privacy safe­guards, features and target users differ – and find…

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Image: How to write a business email (15 samples for every occasion)Rawpixel.comShut­ter­stock

How to write a business email (15 samples for every occasion)

Business email examples can help fa­cil­it­ate com­mu­nic­a­tion between customers and companies. Having a rep­er­toire of business email samples on hand ensures the quality of com­mu­nic­a­tion remains high and you’re always one step ahead when it comes to customer contact. We’ve put…

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Image: The perfect out of office message: examples and helpful tipsMarkus MainkaShut­ter­stock

The perfect out of office message: examples and helpful tips

The out of office message is a crucial part of email com­mu­nic­a­tion in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be rep­res­en­ted by someone else in your absence. An out of office reply may be…

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Image: How to use AI in the workplaceAI-generated

How to use AI in the workplace

AI in the workplace can help SMEs save time on everyday tasks, from drafting content and re­search­ing in­form­a­tion to analysing documents and answering customer enquiries. This guide explains where ar­ti­fi­cial in­tel­li­gence in the workplace adds real value, what risks to consider and…

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Image: How to implement AI in your businessSergey NivensShut­ter­stock

How to implement AI in your business

Small and medium-sized busi­nesses can implement AI without a large IT team or major upfront in­vest­ment. The key to adopting AI suc­cess­fully is to choose a clear use case, find the right tool and start with a low-risk pilot. Learn how to implement AI in your business step by step…

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What is an AI employee and how can you use one?

An AI employee can take re­pet­it­ive tasks off your team’s hands while leaving important decisions up to people. Choosing the right AI assistant for business use, setting clear rules for what it can and cannot do and in­tro­du­cing it gradually are key to making it work. For SMEs,…

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What are the benefits of auto­mat­ing customer service?

AI is trans­form­ing the way companies handle customer service. It automates routine inquiries, shortens response times and takes the pressure off support teams—without sac­ri­fi­cing quality. In this article, we explore how customer service auto­ma­tion works, which tools are available…

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E-mail

IONOS E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to com­mu­nic­ate for business or personal reasons, e-mails have prac­tic­ally replaced tra­di­tion­al letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security re­quire­ments to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more ex­per­i­enced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide read­er­ship, from hobbyists and novices to IT and e-mail marketing pro­fes­sion­als. Owners of small and medium-sized companies can also benefit from articles that provide in­form­a­tion on how to create business e-mails and build suc­cess­ful e-mail marketing campaigns. The e-mail guide takes into con­sid­er­a­tion that readers have different levels of IT knowledge; as well as in­tro­duct­ory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail en­cryp­tion with PGP’ or ‘Creating in­di­vidu­al news­let­ter templates’.

The E-mail Guide’s structure and topics

In IONOS’s Digital Guide, the E-mail Guide offers three different sub­cat­egor­ies. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ sub­cat­egory mainly deals with e-mail en­cryp­tion and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the cor­res­pond­ing software. In our guide, we provide detailed in­form­a­tion on everything to do with e-mails, presented to you in a clear and un­der­stand­able way.