Image: What is BCC and how does it work in emails?Chin­na­pongShut­ter­stock

What is BCC and how does it work in emails?

With the Bcc function, you can send emails to multiple re­cip­i­ents without revealing their email addresses. This protects the privacy of the re­cip­i­ents and prevents dis­tri­bu­tion lists from being un­in­ten­tion­ally shared. In this guide, you’ll learn what Bcc means, how the Blind…

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Image: How do you write company Christmas cards for customers the right way?Vic­tori­aArtShut­ter­stock

How do you write company Christmas cards for customers the right way?

Christmas wishes to customers offer a valuable op­por­tun­ity to express ap­pre­ci­ation, reflect on a suc­cess­ful year with gratitude, and convey con­fid­ence in the future. We outline what makes company Christmas cards effective, what to consider and avoid, and when the best time is to…

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Image: How do you set up an out-of-office message in Thunderbird?sebraShut­ter­stock

How do you set up an out-of-office message in Thun­der­bird?

An out-of-office reply reliably informs your contacts about holiday times or other absences. Our guide shows you step by step how to set up an out-of-office message in Thun­der­bird and high­lights the key points to keep in mind. Ad­di­tion­ally, we explain how to activate…

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Image: What makes B2B email marketing successful?ohenzeShut­ter­stock

What makes B2B email marketing suc­cess­ful?

B2B email marketing is now much more than the tra­di­tion­al news­let­ter. With AI-driven per­son­al­isa­tion, automated workflows, and targeted seg­ment­a­tion, email marketing remains one of the most effective and powerful tools for customer ac­quis­i­tion, retention, and lead nurturing –…

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Image: When is the best time to send newsletter campaigns?Maksim KabakouShut­ter­stock

When is the best time to send news­let­ter campaigns?

Timing plays a key role in the success of news­let­ter campaigns. While there’s no one-size-fits-all best time to send, data-driven insights reveal when readers are most active, such as on weekday mornings or evenings. By analysing your audience and con­duct­ing A/B testing, you can…

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Image: What is Microsoft Exchange Server? Microsoft’s Groupware explainedBack­ground­StoreShut­ter­stock

What is Microsoft Exchange Server? Microsoft’s Groupware explained

Microsoft Exchange Server is an es­tab­lished solution for internal business email and col­lab­or­a­tion. This article explains how the groupware works, outlines the available editions and de­ploy­ment models, and shows what options remain after support ends for older Exchange versions,…

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Image: How much does AI cost?IONOSbyGemini

How much does AI cost?

How much does AI cost in practice? In our AI pricing com­par­is­on, you’ll learn how free, sub­scrip­tion and usage-based plans differ, when paying for AI makes sense and which plan best fits your needs. We also explain the hidden costs busi­nesses often overlook, including VAT, extra…

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Image: What are the benefits of automating customer service?stockfourShut­ter­stock

What are the benefits of auto­mat­ing customer service?

AI is trans­form­ing the way companies handle customer service. It automates routine inquiries, shortens response times and takes the pressure off support teams—without sac­ri­fi­cing quality. In this article, we explore how customer service auto­ma­tion works, which tools are available…

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Image: How to send large files for free with these providersstu­di­ostock­artShut­ter­stock

How to send large files for free with these providers

Many free email providers, such as Gmail and Outlook, set limits on sending large at­tach­ments. However, if you need to send big files, you can use free file-sharing services. These platforms allow you to share large files by gen­er­at­ing download links and using cloud storage. We…

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Image: What is an AI employee and how can you use one?

What is an AI employee and how can you use one?

An AI employee can take re­pet­it­ive tasks off your team’s hands while leaving important decisions up to people. Choosing the right AI assistant for business use, setting clear rules for what it can and cannot do and in­tro­du­cing it gradually are key to making it work. For SMEs,…

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E-mail

IONOS E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to com­mu­nic­ate for business or personal reasons, e-mails have prac­tic­ally replaced tra­di­tion­al letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security re­quire­ments to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more ex­per­i­enced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide read­er­ship, from hobbyists and novices to IT and e-mail marketing pro­fes­sion­als. Owners of small and medium-sized companies can also benefit from articles that provide in­form­a­tion on how to create business e-mails and build suc­cess­ful e-mail marketing campaigns. The e-mail guide takes into con­sid­er­a­tion that readers have different levels of IT knowledge; as well as in­tro­duct­ory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail en­cryp­tion with PGP’ or ‘Creating in­di­vidu­al news­let­ter templates’.

The E-mail Guide’s structure and topics

In IONOS’s Digital Guide, the E-mail Guide offers three different sub­cat­egor­ies. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ sub­cat­egory mainly deals with e-mail en­cryp­tion and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the cor­res­pond­ing software. In our guide, we provide detailed in­form­a­tion on everything to do with e-mails, presented to you in a clear and un­der­stand­able way.