Image: What happens when you send an email?ESB Pro­fes­sion­alShut­ter­stock

What happens when you send an email?

Emails make it possible to send messages and files anywhere in the world within seconds. But how does sending an email work? Every message travels through several systems that prepare, check and route it before delivery. Behind this simple click lies a complex process of…

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Image: What is the double opt-in process and how does it work?kentohShut­ter­stock

What is the double opt-in process and how does it work?

Too many marketers try to worm their way into potential customers’ inboxes without per­mis­sion — which is annoying. In the UK you must obtain valid consent before sending marketing emails to in­di­vidu­als, and you must always provide a clear opt-out option. To avoid upsetting…

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Image: What is DMARC and how can you set it up?TierneyMJTierneyMJ

What is DMARC and how can you set it up?

How can you recognise fraud­u­lent email messages when they appear to come from trusted senders? DMARC helps identify fake messages and auto­mat­ic­ally takes action when a message fails au­then­tic­a­tion. It adds an important layer of pro­tec­tion against phishing, spoofing and other…

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Image: What is an OST file?Per­spect­ive JetaShut­ter­stock

What is an OST file?

PST or OST? The dif­fer­ence shows how Outlook stores your data. A PST file saves your emails and at­tach­ments only on your computer, while an OST file syn­chron­ises with the mail server so you can access your mailbox offline. Knowing which file type Outlook uses can affect how you…

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Image: What is a PST file in Outlook and what is it used for?UndreyShut­ter­stock

What is a PST file in Outlook and what is it used for?

What is a PST file? A PST file in Outlook is a type of data container that locally stores user-specific in­form­a­tion from emails, contact lists, and calendars on your computer. Many users are unsure whether files with a PST extension are important or can be deleted. We explain…

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Image: What’s the difference between Microsoft Office 2019 and 2021?UndreyShut­ter­stock

What’s the dif­fer­ence between Microsoft Office 2019 and 2021?

Microsoft Office is the top ap­plic­a­tion for working on texts, spread­sheets and present­a­tions. However, new digital re­quire­ments in the workplace demand more from Office. Office 2019 and 2021 are very different, es­pe­cially when it comes to teamwork functions. We explain why and…

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Image: What is AI telephony and how can it be of benefit?stockfourShut­ter­stock

What is AI telephony and how can it be of benefit?

AI telephony is changing how busi­nesses handle phone calls. Instead of hold music and rigid menus, in­tel­li­gent phone as­sist­ants can answer calls around the clock and respond to requests auto­mat­ic­ally. This article explains how AI works in telephony, what ad­vant­ages it offers, and…

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Image: What are AI phone announcements and how can they help your business?stockfourShut­ter­stock

What are AI phone an­nounce­ments and how can they help your business?

AI phone an­nounce­ments auto­mat­ic­ally answer calls, respond to common questions, and capture caller requests. Busi­nesses use them to ensure enquiries are handled even outside business hours. They also help reduce missed calls, improve how easy it is to reach your business, and…

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Image: What is an AI translator and how does it work?cybrainShut­ter­stock

What is an AI trans­lat­or and how does it work?

AI trans­lat­ors are a practical tool when content is needed quickly in multiple languages, whether for emails, websites, documents, support chats or in­ter­na­tion­al com­mu­nic­a­tion. Modern AI trans­la­tion tools not only translate but, depending on the ap­plic­a­tion, can also adjust style…

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E-mail

IONOS E-mail Guide: everything need to know about e-mails

Most people couldn’t imagine a life without e-mails. Whether you use them to com­mu­nic­ate for business or personal reasons, e-mails have prac­tic­ally replaced tra­di­tion­al letters. Over 200 billion e-mails are sent around the world each day and despite the rise in social media and instant messaging, they show no sign of slowing down. Our E-mail Guide forms part of the IONOS Digital Guide and is dedicated to the basic framework of the e-mail–from the technical security re­quire­ments to marketing strategies you should use when sending business e-mails. The contents of this E-mail Guide cater for both beginners as well as more ex­per­i­enced computer users.

The E-mail Guide’s target audience

The numerous e-mail tips in the guide are aimed at a wide read­er­ship, from hobbyists and novices to IT and e-mail marketing pro­fes­sion­als. Owners of small and medium-sized companies can also benefit from articles that provide in­form­a­tion on how to create business e-mails and build suc­cess­ful e-mail marketing campaigns. The e-mail guide takes into con­sid­er­a­tion that readers have different levels of IT knowledge; as well as in­tro­duct­ory articles on FAQs (e.g. ‘How is an e-mail sent?’ or ‘What should an e-mail header contain?’) there are also more detailed and specific articles such as ‘E-mail en­cryp­tion with PGP’ or ‘Creating in­di­vidu­al news­let­ter templates’.

The E-mail Guide’s structure and topics

In IONOS’s Digital Guide, the E-mail Guide offers three different sub­cat­egor­ies. Under ‘E-mail marketing’ you can read about marketing trends as well as tips on direct marketing via e-mail. The ‘E-mail security’ sub­cat­egory mainly deals with e-mail en­cryp­tion and how to handle spam and phishing e-mails. Lastly, under ‘Technical matters’, you’ll find various articles about structure, operation and storage of e-mails and the cor­res­pond­ing software. In our guide, we provide detailed in­form­a­tion on everything to do with e-mails, presented to you in a clear and un­der­stand­able way.