SEO

How does content marketing work?

How content marketing works

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader...

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

Kibana tutorial

Kibana dashboard tutorial for beginners

If large amounts of data have to be indexed and structured, the license-free engine, Elasticsearch, is a popular solution. The Kibana web interface is often used to present the processed data in an appealing form. Together with Elasticsearch and Logstash, this forms the so-called ELK stack. In our Kibana tutorial, we explain step by step how to get the server application Kibana up and running and...

Amazon SEO: Simple means to higher sales

Amazon SEO: Improve your Amazon ranking

Those who want to sell online often can’t avoid going to Amazon with their online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimisation, Amazon SEO has developed into an important success strategy for this reason. If you understand the mechanics...

YouTube SEO: how to improve your ranking

YouTube SEO: ranking factors and optimisation tips

There’s much more to YouTube videos than ensuring they are available in HD quality. High definition is just one of many criteria that determine the ranking position of your clips in the video platform’s SERPs. Through a mixture of traditional and modern measures of SEO, YouTube videos and channels can be optimized – increasing your ranking and helping you gain viewers.

Image SEO: optimising photos and images for Google

Image SEO: improve your Google ranking with image optimisation

There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...

Google Search Console: Things to know before you start

Google Search Console for beginners

Google provides web developers with many free tools, but hardly any are as versatile and valuable to the SEO sector as the Google Search Console. Using the free analyser tool, developers can take their website’s settings and technical optimisations into their own hands, gain access to statistics not visible to the public, and learn to better understand the “Google view” of things. The only...

Performance marketing

Performance marketing: measuring advertising success

Advertising is a science in itself: self-employed people, entrepreneurs, and experienced advertisers know this. How well it’s received by potential customers can’t always be measured accurately. However, when it comes to online advertising, this problem can be countered with performance marketing. Within this subfield, in which the most diverse strategies are used, from SEO and SEA to newsletter...

The best Google AdSense alternatives

The best Google AdSense alternatives

More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...