SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been optimised for search engines.
Christmas isn’t just a time to put up a tree and decorate your home. During the winter season, website owners can get creative and upgrade their website design to make their page more festive. That way customers can get into the Christmas spirit too. If you’re looking to make your website more Christmas-friendly, read on to explore our practical and creative tips. Only Christmas dinner will be...
To offer a website in several languages is a challenge in every respect. Apart from the translation and preparation of the navigation elements and content, other aspects such as networking and search engine optimisation of the different versions require effort and a planned approach. To make sure that all your efforts are not in vain, and that search engines like Google can identify all the...
With a well-designed website, photographers can get a good audience for their images without having to put in a lot of work. In this article, we’ll give you an overview of what components a website for photographers should have, what systems you can use to create a professional photography website cost-effectively, and how to get as many visitors as possible to your site.
The WordPress directory contains a huge number of SEO plug-ins that offer a large variety of features and functions. But what should a good WordPress SEO plug-in be able to do? And how do you decide which one best suits your needs? If you’re looking for answers to those questions, you’re in the right place. We’re going to take a look at three plug-ins that make optimising your site for search...
If you run an online shop, you’ll want users to not only browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your store.
If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly...
For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their starting point and key areas of focus often differ greatly from the SEO tactics that work best for small businesses. That is...
There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.
The .com domain extension is the most used domain ending to specify web addresses. But what is .com and when did the top-level domain emerge? Find out what a .com domain is, why it is popular, and how you can register your own domain with .com.
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