For a site to position well in the search results, there are many technical, strategic, and content-related requirements that need to be fulfilled. The problem is that these factors – over 200 of them in total – are not all known. Google keeps many of them a secret in order to prevent manipulation and deception of their search engine. Is the domain name a factor? Is there such as thing as the...
It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...
With the Web Vitals, Google provides meaningful key figures for search engine optimisation. Using key figures from real user data, you can improve a user’s first impression of your own website and in doing so increase visitor satisfaction. In turn, Google rewards these efforts with a good ranking in its search results.
With a well-designed website, photographers can get a good audience for their images without having to put in a lot of work. In this article, we’ll give you an overview of what components a website for photographers should have, what systems you can use to create a professional photography website cost-effectively, and how to get as many visitors as possible to your site.
Few businesses get away without an online presence nowadays. This also applies to hairdressers, irrespective of whether you’re a mobile one-person team or manage a larger salon. We’ll show you how to quickly, easily and affordably create a professional hair salon website and what you need to look out for.
Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...
More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...
With Christmas just weeks away and shoppers dashing to their devices to try and beat the Christmas rush, it is important to ensure that your web presence is ready to take on the challenge. Whether it is a blog or an online shop, here are a few tips and tricks to ensure that your website is ready to hit the road running as the festive season kicks in!
Across many industry sectors, a company homepage is vital these days – and the same applies to the restaurant industry. But every industry has different needs when it comes to creating an impactful website. A homepage for a restaurant has to whet a page visitor’s appetite and be informative at the same time. It should include the menu, opening times, route map, and a reservation system so that you...
The real estate market is more competitive than ever – both offline and online. With a real estate website, you can set yourself apart from the competition. But what kind of content should you include? And what options do you have for taking care of the programming and design of your site? Keep reading to find out the essentials of building your real estate website.
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