Before a website can be fully optimised for search engines, website operators must first see which areas have room for improvement. Analysis and evaluation of link profiles, meta tags, PageRank and many other factors is part of everyday life for SEO specialists. With the help of a variety of SEO tools, you can save yourself a lot of time and stress in SEO. Many of the best tools come as practical...
If you want to draw lots of visitors to your website, you first have to understand their online behavior. Ask questions such as: who are they? Where are they from? What are they searching for? And will they find the answer on my site? By using different Google SEO tools you can analyse these parameters and adjust your website accordingly.
Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are...
More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...
With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals.
Some cookies can be very helpful – they let you sleep on those impulse purchases and keep them from disappearing out of your shopping cart, or log into social media sites with just one click. But not all cookies make surfing the web easier, and some may even forward unwanted information to third parties. It is a good idea to learn how to clear cookies, and this guide will show you how to clear...
There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.
What distinguishes good SEO content from average website content? Why is it so important to optimise SEO texts on your homepage for search engines? These ten tips on topics such as keyword optimisation, duplicate content, and internal links show you how to customise your site content to meet the demands of the modern web search. Don’t forget that a good writer first writes for the reader and then...
It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...
With Christmas just weeks away and shoppers dashing to their devices to try and beat the Christmas rush, it is important to ensure that your web presence is ready to take on the challenge. Whether it is a blog or an online shop, here are a few tips and tricks to ensure that your website is ready to hit the road running as the festive season kicks in!
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