SEO

How to optimise your website with AI SEOAndrii OrlovShutterstock

How to optimise your website with AI SEO

  • Search engine marketing

AI SEO is a type of search engine optimisation that uses AI-based tools. These tools make use of the strengths of artificial intelligence and help website operators optimise their sites for Google and other search engines. Which areas can AI SEO give the most support in? And which AI SEO tools are worth taking a look at? Let’s find out.

How to optimise your website with AI SEO
What does Google know about me?

What does Google know about me?

  • Search engine marketing

What does Google know about me? Because billions of people use YouTube, Gmail, Google Maps, and Search every day, the answer is ‘quite a lot’. Google collects and analyses tons of user data to hone their adverts. But what exactly does Google know about you, specifically? This simple guide will give you some idea of how much personal data Google has on you.

What does Google know about me?
How to write an effective meta descriptionvectorfusionartShutterstock

How to write an effective meta description

  • Search engine marketing

A meta description provides information about the content of a webpage and plays an important role in the overall visibility of a webpage. In this article, we’ll go over why meta descriptions are important for navigating online content and how to write one. At the end of the article, we’ll also take a look at three tools that can help you to write effective meta descriptions.

How to write an effective meta description
Promoting your website: crash course for beginners

Promoting your website: crash course for beginners

  • Search engine marketing

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

Promoting your website: crash course for beginners
Graphical User Interface

Graphical User Interface

  • Web design

User interface is one of the most important keywords in modern web design and software development. Graphical user interfaces are currently relevant for both disciplines. Besides these, there are also numerous other interfaces — ranging from voice user interfaces to brain-computer interfaces. These interfaces enable interactions to take place between man and machine. Here, we provide an overview…

Graphical User Interface
Footer

Footer

  • Website creation

The website footer is the visual end point of a website. A footer summarises important and legally relevant information in the form of links. Where the content is well-considered, a footer seriously enhances the usability of a website, fosters user loyalty, and boosts a site’s SEO status. So, what information should be included in a footer?

Footer
Sitemaps

Sitemaps

  • Website creation

Sitemaps belong to the standard features of a website, but they seem to be gradually disappearing from the World Wide Web. Some online presences hide the navigation file or even forgo it completely. We explain why search engines like Google still give sitemaps a lot of attention, how important sitemaps are for SEO as a result, and how you can create sitemaps yourself – manually or with a sitemap…

Sitemaps
Information Architecture

Information Architecture

  • Website creation

The successful information architecture of a website ensures that users and search engines can quickly and easily orient themselves within a website. Anyone who categorises page content in a sensible way and structures it efficiently facilitates both daily work on the page and later expansion of the website. As a basic framework of the website, information architecture is an important factor in…

Information Architecture
How to add a Facebook like and share button

How to add a Facebook like and share button

  • Website creation

If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly…

How to add a Facebook like and share button
How to create a Handyman Website

How to create a Handyman Website

  • Website creation

A tradesman website is the signboard for a handicraft enterprise. With the right tools, a homepage for tradesmen can be created quickly and legally compliant. With a dedicated website for your tradesman business, you can be found quickly and offer potential customers a quick overview of your company's competencies and services. A handyman website gives you a leg up over the competition.

How to create a Handyman Website
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