For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their starting point and key areas of focus often differ greatly from the SEO tactics that work best for small businesses. That is...
There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.
Across many industry sectors, a company homepage is vital these days – and the same applies to the restaurant industry. But every industry has different needs when it comes to creating an impactful website. A homepage for a restaurant has to whet a page visitor’s appetite and be informative at the same time. It should include the menu, opening times, route map, and a reservation system so that you...
It can be tough to stand out from the crowd when searching for jobs. But you can improve your chances by creating a resume website. A resume or CV website is a unique and useful way to show your motivation, CV, personality, and skills. Find out how to make a resume website and how you can use it as your digital business card.
This article will show you the key SEO mistakes beginners and experts make that can stop your site from ranking well on search engines. Find out how to avoid these common SEO mistakes and maximise your visibility on search engines.
In this article, you will learn the best practices for creating URLs that rank well on Google and help search engine crawlers to find your articles. By the end of this article, you will know how to create evergreen URLs that Google recognises with keywords that can boost your rankings and generate more traffic.
The WordPress directory contains a huge number of SEO plug-ins that offer a large variety of features and functions. But what should a good WordPress SEO plug-in be able to do? And how do you decide which one best suits your needs? If you’re looking for answers to those questions, you’re in the right place. We’re going to take a look at three plug-ins that make optimising your site for search...
There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...
A dental office website is a digital business card. When you’re using the right tools, it’s simple enough to create your own dentist website, which means that patients can easily find you online and gain an overview of your clinic’s services and offers. A dental clinic website is also an important tool to market your practice and establish trust with potential new customers.
Few businesses get away without an online presence nowadays. This also applies to hairdressers, irrespective of whether you’re a mobile one-person team or manage a larger salon. We’ll show you how to quickly, easily and affordably create a professional hair salon website and what you need to look out for.
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