If you want your business to be successful online there is no getting around Google. The magic term is search engine optimisation (SEO), and up until a few years ago this marketing knowledge was kept a secret. Now there are many practical tools that can help get you gain a better overview of the keywords, rankings, and performance of your website and can even be used by beginners.
Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimisation of individual...
How do I know whether this size will fit? How can I return an item? And what payment options are available? Customers will always have similar questions when it comes to online purchases. It’s a good idea for companies to answer these common questions on their FAQ page. Find out here how to create an FAQ page, which questions are good questions, and how to identify them.
There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.
For local entrepreneurs and business owners, a Google business registration has become an indispensable marketing tool. But you don’t need to be an expert to take advantage of Google My Business. We’ve summarised the steps to register your business on Google My Business. Read on to find out how to get the most out of the platform.
What is Google My Business? And what benefits do local companies or businesses derive from this increasingly important business platform? Read on to find out more about the possibilities and functions of Google My Business, whether registration is worth it, and how you can manage your company presence on Google.
The world of search engine optimisation revolves around keywords. Website operators looking to optimise their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimisation can’t take place without first conducting keyword research. In the first part of our series, we introduce...
You can find Google Discover reports on the Google app on your tablet or smartphone directly under the Google Search function. In this article, we will tell you about Google Discover and its functions in more detail, as well as the differences from and similarities to a normal Google Search, how you can use Google Discover for search engine optimisation (SEO), and what websites this is helpful...
SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been optimised for search engines.
Increased traffic or visibility in search engines or an improved corporate image are just some of the advantages for setting up a multi language WordPress site. Find out when a multilingual site is suitable and which solutions are available for the implementation of your multilingual WordPress website.