PSD2

PSD2: What does the Payment Services Directive mean for you?

 

When it comes to making payments on the internet, customers favour security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a...

 

Best Video editing programs

The 7 best video editing programs of 2019: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other...

 

Microsoft Visio alternatives

Microsoft Visio: Free alternatives for creating diagrams and flow charts

Visio allows you to create industry-standard professional diagrams, which can be seamlessly integrated into Microsoft Office documents. Thanks to a variety of graphic elements, complex information can be visualised efficiently and smoothly. But this visualisation software is quite expensive, so luckily there is no shortage of free Microsoft Visio alternatives.

How does content curation work?

Content curation

“Content is King.” The content marketing battle cry is still relevant. However, for a few years now, there has been a slight shift: further back in the past there was nothing but self-developed contributions, today you also have to rely on distributing external content. Content curation has brought about a contemporary form of online marketing, oriented on social media and traditional cultural...

The best Google Analytics alternatives

The best Google Analytics alternatives

Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. There’s a great selection of web analytics tools – we will examine applications with similar...

What is Reddit?

Somewhere between news and memes: what is Reddit?

“Have you read the news on Reddit today?” Another day, another interesting discussion in r/worldnews. “What is Reddit though?” Oh, it’s just one of the world’s leading social networks. Reddit ranks tenth amongst the most used social media websites in the UK. Here, we will show you how Reddit works and what makes the network so exciting.

Paywall

Paywall – a definition

The internet is no longer a place for open information and free content. If you browse the web today, you’ll very likely be met with access restrictions and payment barriers – so called paywalls. To be able to read digital content, you often have to open your wallet. What implications does paid content have on how we form our opinions and browse the internet, and what kinds of paywalls exist...

Clear Google history

How to delete your Google account’s history

With Google history, the search machine provides a function that enables a personalised experience for users of the Google product range. In doing so, Google lists all the user account’s activity and displays these in a neatly-arranged history log. You can clear this Google history as necessary. We show you how this works.

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a personal assistant who can coordinate your everyday life, if you want it to. But not all of the 10,000 additional...

Open Graph

Open Graph: An Explanation of Tags and Functions

Website operators usually like it whenever their content is shared on social media. However, occasionally the way it is displayed leaves much to be desired. The Open Graph protocol (OGP) allows you to optimise your website’s preview. Using Open Graph tags can help generate more likes and clicks.

Delete Snapchat account

Deleting your Snapchat account: How it’s done

Snapchat’s recipe for success is that images and videos that have been sent are automatically deleted immediately after they have been viewed. However, many people will eventually want to delete their Snapchat account completely. There are several possible reasons for this – the question of data protection could be one. However, this function is not available on the app, you have to go elsewhere...

The best Microsoft PowerPoint alternatives

Free alternatives to Microsoft PowerPoint

It doesn’t matter whether you’re in school, at university, or in an important workplace meeting: a professional presentation can support any point you are making and help give the speaker a clear background to visualize ideas, plans, and perspective. When it comes to the software for this presentation there’s one household name that stands out: Microsoft PowerPoint. But there are numerous free...

Online marketing

The 1&1 IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). 1&1 IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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