Google Home vs. Amazon Echo – A comparative study

The best smart speakers: Google Home vs Amazon Echo

 

Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the...

 

Paperless office: the advantages of digital archiving

Paperless office: can you really digitise everything?

 

Digital photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snaps with friends via social media platforms and listen to our favourite songs while on the...

 

The Google evolution: Mobile search results

Google mobile search: the evolution of the Google search

 

In the modern world you don’t just have your smartphone on you at all times – you have Google as your daily companion as well. Through its broad range of services and applications for mobile devices the search engine market leader has taken a firm grip of the mobile phone...

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Best Video editing programs

The 7 best video editing programs of 2019: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other...

 

Google Home vs. Amazon Echo – A comparative study

The best smart speakers: Google Home vs Amazon Echo

Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers.

Sharing economy

The sharing economy

Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the centre of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...

Paperless office: the advantages of digital archiving

Paperless office: can you really digitise everything?

Digital photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snaps with friends via social media platforms and listen to our favourite songs while on the go. The paperless office is the workplace equivalent, and although the number of companies turning digital seems to be...

The Google evolution: Mobile search results

Google mobile search: the evolution of the Google search

In the modern world you don’t just have your smartphone on you at all times – you have Google as your daily companion as well. Through its broad range of services and applications for mobile devices the search engine market leader has taken a firm grip of the mobile phone industry with the help of its many partners. Google offers more than just a mere mobile search, the company provides personal...

Open Graph

Open Graph: An Explanation of Tags and Functions

Website operators usually like it whenever their content is shared on social media. However, occasionally the way it is displayed leaves much to be desired. The Open Graph protocol (OGP) allows you to optimise your website’s preview. Using Open Graph tags can help generate more likes and clicks.

Doxing

Doxxing: The Danger of Being Too Open

Personal data that you carelessly make available on the Internet can later cause considerable harm. If you are the victim of a doxxing attack, your most private information is picked up on the web and disseminated with lightning speed. This can result in insults, threats, and defamations – offline as well as online. Why do perpetrators resort to this sinister method?

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

What is RankBrain?

RankBrain: the evolution of the Google algorithm

Google is the search engine of choice for an overwhelming majority of internet users around the world. Around 3 billion user requests are answered each day by the market leader. This is partially thanks to a self-learning AI system known as RankBrain. Normally, Google lays low when it comes to revealing its search algorithms but this time the company has been quite open. We explain how RankBrain...

What is Process mining?

Process Mining

Process mining applications provide methods with which you can reconstruct and visualise processes using event data. The goal is to prepare implicit process knowledge in such a way that you make it available to employees and applications as explicit knowledge. Read how this works and what advantages and disadvantages are associated with it.

FOMO

Fear of missing out (FOMO): Definition, causes and ways out

Could you be prone to FOMO like many other people? When scrolling through Instagram, suddenly your own life can seem dull in comparison. At a family lunch, you might have an irresistible urge to check your phone. And after turning down a barbecue with friends because of a prior commitment, you nervously check Facebook feed for updates. We’ll tell you how to deal with FOMO.

Online marketing

The 1&1 IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). 1&1 IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


Wait! We’ve got something for you!
Get your .co.uk domain now, the first year is free.

Enter the web address of your choice in the search bar to check its availability.
12 month for £0/year
then £10/year