Excel cells often contain only a few numerical values or short text. But when you’re dealing with lengthy contents, the Microsoft application often hides a portion of the information. You can prevent this by wrapping text, which Excel allows you to do in two different ways. In this article, you’ll learn everything you need to know about this feature.
Excel is a powerful tool for formatting, analysing and presenting your data. Excel lets you create tables that perfectly organise groups of data and provide useful features like sorting and filtering functions, for example. In this tutorial, you’ll learn how to create Excel tables and tailor them to your individual needs.
There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...
Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...
Mobile payment is on the advance worldwide. The leading providers of mobile payment alternatives have also gained a foothold in the United Kingdom, with London being the biggest adopter of mobile payments. We give you an overview of the most frequently used mobile payment apps in the UK, their functionality, and security features.
Practically every successful company has a Twitter account, and for good reason: the service is instant and interactive, making it a great way to keep your finger on the pulse. The social media platform can monitor trends and developments in real time, which can be both a brilliant opportunity and a monumental challenge for building a strong marketing campaign. So how does Twitter work, and what’s...
Facebook's messaging function has long become indispensable as a means for many people to keep in touch with friends and colleagues – even on the move. Using Facebook Messenger app on your phone tends to use up a lot of battery power and internet data. Fortunately, there are good alternatives that allow you to navigate Facebook chats just as easily and quickly, and that often also help to protect...
The phenomenon known as “loss aversion” is believed to be as old as humankind itself. This type of cognitive distortion was studied in 1979 by the psychologists Kahneman and Tversky. In 2002, they were awarded the Nobel Prize in Economics for their work on the “prospect theory,” which the description and definition of loss aversion played an important role.
Human impartiality is an illusion when it comes to selecting samples or test subjects. The question is not whether selection bias has occurred in the data but rather whether one is aware of it, and if statistical bias has been accounted for to the best of one’s abilities. Examples of selection bias show just how far-reaching its consequences can be.
The standard format for Microsoft Word documents has been .docx since 2007. But what exactly does the file extension refer to and how does it differ from the previous .doc format? Learn about the special characteristics of this file type and which programs can save and store .docx files apart from Microsoft Word.
The IONOS Guide to Online Marketing: tips and expertise for all
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
Who should use our Online Marketing Guide?
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
How the guide is structured
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.