Rawpixel.comShutterstockWhy use a URL shortener? A well-structured URL reflects a website’s organisation, making it easy to navigate. However, for marketing and social media, these long URLs can be cumbersome. With a URL shortener, you can quickly generate short, easy-to-share links by entering a long…
IONOSby GeminiGenerative AI is taking on an increasing number of tasks in social media management, while established platforms such as Hootsuite and Buffer are adding more AI-powered features of their own. In this social media management tool comparison, we look at the key differences and…
IONOSby GeminiAI can help you create social media content without making it sound generic or impersonal. The key is keeping people in control of the ideas, experiences and final message. Learn how a human-first approach can make AI for social media marketing more authentic, from maintaining a…
IONOSby GeminiSocial media automation can help you create, schedule and adapt content faster, but too much automation can also hurt your reach. Automated social media posting can save teams time, while social media bots and artificial interactions can cause problems. Learn where automation…
IONOSby GeminiAn AI social media manager can help you plan posts, generate ideas, adapt content for different platforms and make sense of performance data. Used well, AI for social media can save time without replacing human judgement. This article shows where AI social media management works…
IONOSby GeminiAI Instagram posts can help small and medium-sized businesses create engaging content without a complicated workflow. Learn how to use AI for Instagram Reel ideas, carousel planning and captions, and discover how an Instagram caption generator can support your content creation…
IONOSby GeminiGood Reels need a strong hook, a clear storyline and an effective ending. We show you how AI for Instagram Reels can help with Reel scripts, storyboards, subtitle text and CTAs, and share practical hook templates you can use straight away for your own content to make planning…
IONOSby GeminiAI Facebook posts are only one way companies can use AI on the platform. AI can also help draft replies, sort comments and flag issues that need attention. This guide explains how AI can support day-to-day Facebook community management, how to set clear rules for Facebook comment…
Jamie GrillShutterstockInstagram Shopping is a feature that allows you to sell products and collections directly through the Instagram app. To do this, simply add product names, prices and corresponding shop links to your photos, turning Instagram into your personal point of sale. We explain how to set…
ShutterOKShutterstockFrom hobby to profitable income source? Many dream of making money with a blog. However, a successful blog project requires time and a loyal readership. Only then do monetisation methods like ads, sponsored posts, or income sources like digital products or memberships become…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.