Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

 

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analysed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating...

 

Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Create fillable PDF forms

Create fillable PDF forms – with Acrobat and free software

Almost finished filling in the application form, just need to enter today’s date…fiddlesticks, you made a mistake. And since you don't want to simply cross it out and make the whole form look messy, you'd better start all over again. This wouldn’t have happened with a PDF form. They can be filled in directly on your PC – and any errors can be corrected quickly. We show you how to create a PDF form...

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

Deleting your Facebook account

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing accusations of failing to protect personal information from third-party use. Deleting your Facebook account is the best and most permanent way to protect your data from prying eyes. So how exactly is it done? This guide walks you through the steps to...

Deleting your Instagram account

How to delete your Instagram account

An Instagram account only takes a few seconds to set up and can be deleted just as quickly – provided you know how. The function to delete the Instagram account is not so easy to find. We show you how to permanently remove all your images and videos from the web as well as social signs and comments on your content. Alternatively, Instagram also offers the option to temporarily disable your...

WDF*IDF: The Formula for better Content

WDF*IDF: What can the SEO miracle formula really do?

One of the most important tasks when it comes to designing your own website is creating and publishing high-quality texts. They shouldn’t just be highly relevant and readable, they should be optimized for search engines to rank highly as well. While the days of using keyword density as a quick path to success are over, semantic analysis methods like WDF*IDF are becoming more and more important to...

Excel macros: The useful scripts

Excel macros: How to optimise your work process with the popular spreadsheet programmes

Excel, the spreadsheet software from Microsoft, has been one of the most popular solutions for years when it comes to handling the ever-increasing flow of data. Simple, well-structured tables, meaningful diagrams, or complete budgets can easily be created. For daily office life, many companies can hardly imagine functioning without the Office application. But the more complex the project is, the...

Excel if-then statements

Excel if-then: how the IF function works

Excel’s if-then statement is one of its most helpful formulas. In many situations, you can create a logical comparison: if A is true, then B, otherwise C. To use this useful if-then formula in Excel, you first need to understand how it works and precisely how to use it. For example, which syntax rules does the IF function follow, and how can you extend the formula?

VLOOKUP in Excel

Faster with Excel: the VLOOKUP function explained

It can often be incredibly time-consuming to search for a specific entry in an Excel table by hand, which is where VLOOKUP comes into play. This practical function allows you to find the exact value for a specific search criterion. The VLOOKUP function is indispensable for managing price lists, members directories, and inventory catalogues. To ensure you can benefit from this practical function,...

Best Video editing programs

The 7 best video editing programs of 2019: beginner, advanced, and professional

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you can get the most out of your material. We will show you the 7 best video editing programs, as well as explain what...

Free alternatives to Microsoft Word

What are the free Microsoft Word alternatives?

Without a doubt, Microsoft Word is one of the most popular computer programmes in the world. Practically everyone who’s written a text on a computer has used Word to do so, and the majority of companies work with the programme. Despite the high number of users, the programme doesn’t come cheap. The price can prove a hurdle, especially for private users – so many look for alternative solutions....

Online marketing

The 1&1 IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). 1&1 IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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