WordPress SEO tips

WordPress SEO for beginners

 

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

Nonprofit marketing: Success with social marketing

Nonprofit marketing: marketing for a good cause

Nonprofit organisations use advertising to successfully market their products. In contrast to profit organisations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own...

Import Excel to Google Sheets

Import Excel document into Google Sheets: a tutorial

Want to import Excel spreadsheets into Google Sheets or open CSV in Google Docs? It takes just five steps to edit, convert, and save Excel spreadsheets in Google Drive directly in your web browser – without Microsoft 365. All you need is a personal Google account and an active Internet connection.

Creating a YouTube channel

How to create a YouTube channel

Greater reach, higher traffic, better visibility. YouTube has huge marketing potential not only for individuals, but also for artists and brands globally. Creating and setting up your own YouTube channel takes just a few minutes. Find out how to make a YouTube channel that suits your brand and lets you reach your target audience more effectively.

The best Facebook alternatives

What are the best alternatives to Facebook?

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalised and carried out almost entirely online. That is why we must pay more attention to our data protection and privacy settings. Facebook, the kingpin of social media, has been constantly criticised in this regard – so we’ve compiled a list of alternatives to Facebook for...

Inserting pictures in Excel cells

Inserting pictures in Excel cells

Pictures in Excel can help to make tables clearer. However, if a picture is not aligned and pinned to its cell, it can shift when changes are made to the table. This can cause chaos in your documents. In this guide, you will find out how to insert a picture in an Excel cell and other ways to deal with pictures in Excel.

XMATCH in Excel

XMATCH in Excel explained through examples

If you want to search through a range or a specific array of cells for data in Excel, the XMATCH function can come in handy. The Excel XMATCH function lets you find specific data responses from ranges of cells and gives you the result’s relative position. We will use examples to show you how XMATCH works and how it differs from MATCH.

Blockchain

Blockchain

Blockchains are a rather hot topic right now. Though the term is far less common than Bitcoin itself, its significance in today’s world far exceeds that of the latter. After all, cryptocurrencies are run entirely on blockchain technology, which combines peer-to-peer networks with cryptographic methods and various assumptions of game theory. The result: reliable infrastructures tailored for...

Twitch overlay

How do you create your own Twitch overlay?

A distinct Twitch overlay ensures that your own channel stands out and that content can be shared quickly and easily with followers. For streamers, the design of a broadcast is part of the brand. As such, in addition to ready-made stream overlays, there is also the option of creating a personal Twitch overlay. We’ll explain to you what you’ll need.

Glitches

What are Glitches in gaming?

In video games, various forms of bugs or errors can occur, which can be very frustrating. A glitch, on the other hand, is a bug that doesn’t necessarily have to spoil the players’ gaming experience. In fact, these small errors are sometimes amusing and can even provide gamers with unexpected help in tricky game situations.

LibreOffice vs. OpenOffice

LibreOffice vs. OpenOffice: Which free office suite is best?

Are you looking for a comprehensive and at the same time free office solution for word processing, to design presentations or to create spreadsheets? Then LibreOffice or OpenOffice are real alternatives to the top dog from Microsoft. But which office suite is suitable for your needs? We compare the two application packages and present the most important features.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


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