The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other...

 

Buyer personas for optimal targeting

Buyer personas: get to know individual customers better

 

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you've been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and put...

 

Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Second screen: when one just isn’t enough anymore

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this channel to their advantage as a means of winning over potential customers. Find out how the wall...

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on the market. But this networking comes with its disadvantages too: the main one being that WhatsApp shares user data...

How to recover unsaved Word documents

If either Word or your PC crashes while working on a Word document, don’t panic! Recovering unsaved Word documents is easy to do; even damaged or deleted files are not always lost. Microsoft has numerous tools built into its popular text program which allow you to retrieve the edited or in-progress file. And if these tools don’t work, Windows and special repair and recovery tools offer plenty of...

Using, creating and customising Word styles

It’s often very time consuming to format each and every heading of a document individually, especially for lengthy, complex documents. Font, font size, font colour – these features, among others, must be consistent within a document to achieve a uniform layout. Word styles allow you to easily format and edit a text, making significant and otherwise tedious adjustments to features such as a table...

Malvertising: how to protect your computer

Malvertising is a growing problem for webmasters, online marketers and, last but not least, the millions of people who are affected every year. Behind this term is a sneaky method in which advertising banners are used to spread malicious software. No website is safe from this deceit – even well-known websites with millions of visitors have been compromised by these viruses. There are, however,...

Cryptocurrencies: What’s behind these digital currency systems?

Ever since the unparalleled Bitcoin boom in 2017, which was to be followed by a no less spectacular drop, cryptocurrencies have been both an exciting and controversial topic. The billions of dollars traded by speculators on bitcoins and alternatives such as Ethereum are often not even considered in the providers’ plans – revealing a glimpse of the foundations of cryptocurrencies.

What is natural language processing?

The language errors and mistranslations on Google Translate might often be good for a funny anecdote, but behind this slightly error-prone translation tool lies one of the most complex computer technologies ever developed. Natural language processing may still be in a relatively primitive stage, but its complex technology already enables computers to translate from one language into another, carry...

Content marketing tools

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content...

Buyer personas: get to know individual customers better

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you've been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and put the focus on them. Creating concrete buyer personas helps to ensure that your carefully planned-out marketing measures...

Local SEO: how local search engine optimisation works

Small and medium-sized companies are often hesitant about taking their first steps into the world of online business: the competition is too big, they don’t have enough online experience, etc. Even if you’ve decided against selling online and have instead chosen to go for brick and mortar trade, you still can’t afford to neglect online marketing. An increasing number of people go online to look...

Online marketing

The 1&1 IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). 1&1 IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.