Clubhouse app

Clubhouse app: what’s behind the hype?

 

Clubhouse has caught the attention of users through its new approach. Instead of writing to each other, users talk to one another – at the same time and at eye level. Discussions and lectures run exclusively through audio. There’s no video or texting. So, you can listen to other...

 

What is call to action (CTA)?

CTAs: Turning clicks into customers

 

Optimising your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

 

Digitalisation for local businesses

Why digitalisation is so important for local businesses

 

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalisation itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits...

 

Click and Collect for Restaurants

Successful Click & Collect: 5 Tips for Restaurants

 

Would you like to offer your guests their favourite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra...

 

What is Google Chat?

Google Chat: Communication tool for virtual teamwork

Google Chat facilitates virtual team communication and quick exchange of information and documents. The new tool from Google replaces Google Hangouts and offers a range of features. For example, you can send direct messages, create chat rooms, and connect directly to Google Workspace and Google Meet. In this article, we’ll go over Chat’s most important features and functions.

The best online marketplaces that you should know

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their...

How to create webinars

How to create a webinar: tips on preparation, marketing, and presentation

To create a webinar, you need a computer and a webinar program. However, to ensure your webinar is a success, there are a few things to consider upfront. We’ve rounded up some top tips to help you prepare, structure, and advertise your webinar. And don’t worry if you’re a complete beginner – this guide is for you too!

What is dropshipping?

What is dropshipping?

Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes about, why it is so successful and what you need to do it.

Zoom fatigue

Zoom fatigue: how to avoid getting tired during video conferences

The number of people working from home has increased rapidly since the start of the coronavirus pandemic and so has, of course, the number of online meetings. Video conferencing is an indispensable tool in working remotely, but also comes with drawbacks. Video calls quickly exhaust participants, leading to what is now being called ‘Zoom fatigue’. Keep reading to find out what causes this and which...

Word won’t open

Word won’t open – now what?

When there’s a problem with a program, you’re probably used to seeing an error message, which in turn kick-starts the troubleshooting process. But what should you do if Word won’t open and doesn’t even display an error message? This is a common problem in Word 2013 and 2016 on Windows 10, but also in other versions of Windows and Word. Here are four solutions that can help you find out why Word...

How to change language in Microsoft Word

How to change the language in Word

How do you change the language in Microsoft Word? You can set different languages for the user interface and the spell check in Microsoft Word regardless of the language of your Windows operating system. This is especially useful when working with documents in other languages. In this article, you’ll learn how to change the display and editing language in Word.

YouTube SEO: how to improve your ranking

YouTube SEO: ranking factors and optimisation tips

There’s much more to YouTube videos than ensuring they are available in HD quality. High definition is just one of many criteria that determine the ranking position of your clips in the video platform’s SERPs. Through a mixture of traditional and modern measures of SEO, YouTube videos and channels can be optimised – increasing your ranking and helping you gain viewers.

Google Lighthouse

What is Google Lighthouse?

Progressive web apps are becoming increasingly popular with users, as they don't have to be installed on a computer. With Google Lighthouse, providers now have tools to measure, analyse, and optimise the performance of these web apps. Lighthouse delivers key information in an easy-to-understand manner and also recommends actionable measures to the website provider.

Online marketing

The IONOS Guide to Online Marketing: tips and expertise for all

There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.

Who should use our Online Marketing Guide?

From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).

How the guide is structured

The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing. 


Wait! We’ve got something for you!
Get your .co.uk domain for just £1/1st year.

Enter the web address of your choice in the search bar to check its availability.
12 months for £1
then £10/year