Illia UriadnikovShutterstockConversion optimisation turns existing traffic into more enquiries, sign-ups and sales. It goes beyond A/B tests, CTAs and load times to cover mobile user flows, personalised content, and live or AI chat at the right moment. Remove friction from the conversion path, and you'll…
lkunlShutterstockSuccessful lead generation helps you attract qualified prospects, build the foundation for long-term customer relationships and support sustainable business growth well into the long term. This article explains which strategies and channels are most effective and how AI-powered…
IONOSby GeminiUsing AI to support your Facebook shop makes it easier to create and optimise sales content. AI helps you write clear product descriptions, develop targeted offers and plan effective campaign setups. This article explains how to use AI for Facebook sales, improve your shop…
Will FalconShutterstockWhat is a bot and what is it used for? Bots automate digital tasks, from crawling websites for search engines and responding through chatbots to carrying out complex processes as AI agents. Learn about the different types of bots, how they work and the benefits and risks of using…
Vintage ToneShutterstockIf you want your marketing to be successful, you need to understand and define your target audiences. This helps you create clearer messages, focus your marketing activities and achieve better results. But what exactly are target audiences, why are they important for businesses…
Rawpixel.comShutterstockIf you want your marketing to be successful, you need a clearly defined target audience. Knowing who you want to reach helps you create clearer messages, choose more effective marketing activities and achieve better results. But what exactly is a target audience, what does it…
Roman SamborskyiShutterstockA good team consists of more than a handful of employees: openness, exchange and the right framework conditions are just some of the decisive factors for successful working in a team. Once a team is established, it’s not just the individual staff that benefit, but the company as…
Feng YuShutterstockMarketing and advertising are often used interchangeably, but the terms have distinct meanings. Marketing encompasses a wide range of strategies, processes and activities designed to promote and sell a brand, product or service. Advertising, by contrast, is one specific area of…
G-Stock StudioShutterstockSelling products online opens up significant revenue opportunities. E-commerce is a rapidly growing market that attracts not only full-time entrepreneurs but also those running a business on the side. In particular, physical products offer a lucrative way to enter online business…
Rawpixel.comShutterstockWhy use a URL shortener? A well-structured URL reflects a website’s organisation, making it easy to navigate. However, for marketing and social media, these long URLs can be cumbersome. With a URL shortener, you can quickly generate short, easy-to-share links by entering a long…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.