How to start an Etsy shop step by step

On Etsy, you can create an online shop for selling homemade items quickly and easily. Opening an Etsy shop takes a few steps and it starts with your registration on Etsy, ending with the customisation of your shop. Keep in mind that there are potential fees before and during the operation of an Etsy shop.

The quick guide on how to make an Etsy shop


  • Consider what your shop’s name and logo will be
  • Check which local and federal laws may apply when running an online shop as a small business. You don’t need a business license to sell on Etsy in the USA.
  • Open a business bank account if you think it’s necessary

Steps to Etsy your shop:

  1. Register on Etsy and create your profile.
  2. Go to ‘Sell on Etsy’.
  3. Set the language, country and currency.
  4. Give your shop a name.
  5. Fill in the information about the product you are selling.
  6. Set permitted payment methods.
  7. Design your shop in terms of branding and content.

Wondering how to create an Etsy shop and what to sell?

Etsy is an e-commerce platform where people have been buying and selling handmade or vintage items and much more since 2005. Artists are often a key group of individuals to open their own Etsy shop to sell their art online.

If you want to start selling products on Etsy yourself, then you will need an Etsy account, products to sell, and some money for additional fees. Once all the necessary settings have been created, and you have opened your Etsy shop, people can view your range of goods from anywhere. After a sale, you will automatically receive all order details and can initiate shipping. You will get your money depending on the payment method you have set.


If you a general guide for how to ‘set up an online shop’, we can recommend our article in the IONOS Startup Guide.

Requirements and initial work for opening an Etsy shop

Ideally, you will already have created a business plan before you enter the world of e-commerce. Then there are few more requirements to consider before creating an Etsy shop:

Before your business can take off, you’ll need a name for it. To pick a suitable shop name or choose a company name, consider the theme and products offered by your business. The same applies to creating a logo.

Registering a business is not a requirement for Etsy UK

In the UK, it is not a requirement to register as a business to sell on Etsy. You do still have to follow the requirements set out for small businesses by local laws, though. As a rule, an Etsy shop counts as a small business. If you think it is the right thing for your business, can register your shop as a side business. If you are in any way unsure of your status as a business when selling on Etsy, check with a local professional adviser.


If you are employed full-time or an employee and self-employed on the side and you want to open an Etsy shop, then you may have to inform your employer about it. Please double check your contract.

Business bank account

You might find it helpful to set up a new business bank account to keep track of your business’ income and expenses. This could make it easier to estimate material and packaging costs, for example, in comparison to the profit you earn.


Looking for inspiration? The IONOS Business Name Generator is free and will generate a list of diverse name options for your business in seconds. After that, visit the IONOS Logo Generator to create a logo that suits the name.

A step by step guide on how to set up an Etsy shop

Step 1: Register and create a profile

Step one is to create an Etsy account. To do this, go to the Etsy’s website and select ‘Login’ in the upper right corner. A window will open where you can sign in via Mail, Facebook or Apple under ‘Register’. Etsy will also ask for your first name. You can set up your profile after registration.

Screenshot of the account creation window on Etsy
Click “Login” and “Register” to create your account on Etsy. / Source:

In addition to its desktop version, Etsy also offers two apps: a traditional one and one specifically for sellers. This allows you to manage your online shop completely mobile. The ‘Sell on Etsy’ app is available in both the App Store and Google Play.

Step 2: Open the page ‘Sell on Etsy’

After you’ve created your account, go to the ‘Selling on Etsy’ page and select the ‘Get Started’ option.

Screenshot of the introduction page for sale on Etsy
See “Selling on Etsy” for all the important info before you create your Etsy online store. / Source:

Step 3. Set the language, country, and currency options

You’ll be prompted to enter lots of details when setting up you shop. For example, selecting the language of your shop (this will be the one you write your product descriptions in). Then enter where your shop is located (in terms of country). After that, only the information about the currency you use is missing. This is only important to you when setting prices. The currency is automatically exchanged for customers looking on Etsy at your items.

Screenshot of basic store settings of an Etsy store
Set the language of your Etsy store. Its location, and your preferred currency in the store settings. / Source: Etsy Shop Manager

Step 4: Pick your shop’s name

Next, you will be asked to name your shop. As outlined above, it can be a good idea to have this set up beforehand. That way, you’ll already have a suitable one. If not, or if you don’t have a good idea, it doesn’t matter because the shop name can be changed later. It is important that the name is between 4 and 20 characters long and does not contain spaces, special characters or accented letters.

Screenshot of page to name an Etsy store
Give your Etsy store a (temporary) name of your choice. / Source: Etsy store manager

Step 5: Enter product information

Now it’s time to upload to information for the first item you list in your Etsy shop. Upload product images and possibly an item video to show off your item. After that, add all the relevant product details such as the title, categories and description text. Include the price, quantity and shipping options so your customers have easy access to that information. When you have entered all the information, you can preview it or click on ‘Save and continue’.

Screenshot of item creation of an Etsy store
Upload photos of the item you plan to sell and provide all relevant information about it. / Source: Etsy Shop Manager

If you want tips for how to upload successful pictures of your items, take a look at our guide ‘Product photography for your online shop’.

Step 6: Set up payment settings

Next, you’ll pick whether you’re selling as an individual or as a business. ‘Individual’ is, surprisingly, for individuals, while ‘Business’ refers to a shop. Most people who use Etsy fall under the first category. Next, you’ll need to provide all the requested data about your identity and tax address. Etsy needs information regarding the bank account to be linked to your shop. The last step is that you just need to set up billing and shop security.

Screenshot of payment methods of an Etsy store
Determine what type of seller or vendor you are and set the payment methods of your Etsy store. / Source: Shop Manager of Etsy

Step 7: Design your shop’s content and appearance

You’ve completed the most important parts of opening an Etsy shop, but it is far from finished. You can make further adjustments in the Shop Manager. Add a banner and logo to your shop that match your branding. Your seller profile, which is displayed on the right, should also be designed to match your shop. Take your time to fill out all the important points such as your shop profile, the terms and conditions and so on. Afterwards, your Etsy shop can celebrate its official opening!

Screenshot of the store manager on Etsy
Once you have made the final adjustments in your Etsy store manager, your Etsy store is ready. / Source: Etsy Shop Manager

Predicted costs before and after opening your Etsy shop

There are a few costs to consider when listing and selling items in your Etsy shop. Other fees that come your way specifically with Etsy are for the following:

  • Article listing: For each item you offer in your shop, there is a £0.20 listing fee. The item will remain posted for four months. After that, the same amount will be charged upon renewal.
  • Shipping labels: You can buy them directly on Etsy or from another provider. The cost depends on the weight, size, etc. of your item to be shipped.
  • Transactions: This fee is 6.5 percent of the full price of an ordered item. Users of Pattern (a website creation tool) and the Etsy Payments payment method can expect to encounter at least some additional costs. Don’t forget to include your Etsy shop in your tax return!

Open your own online shop as an alternative to Etsy

Etsy is far from the only way to sell your products on the Internet. There are various Etsy-alternatives and shop applications that can be used to create your own web shop. However, one of the simplest methods is a shop construction kit. Things to think about if you take this route are that you’ll need to:

  1. Design your shop (with the help of templates)
  2. Offer a clear product range
  3. Link your web shop with social media and sales channels
  4. Set up payment and shipping options
  5. Advertise well and make use of B2C marketing

It is easy enough to create an online shop in a few steps with IONOS. Benefit from a variety of payment and shipping options.

Additionally, you can direct your focus on marketing your business online by making use of tools like List Local and rankingCoach. It is also possible to connect your domain to Etsy.

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