Hashtags

The most popular hashtags: extend your reach

Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...

Social networks: dangers of social media

Social networks: the 5 most common dangers and which actions to take

Social media brings millions of people together from around the world. They chat, send pictures and videos, and share information with each other. Companies like to use these platforms to extend their reach, but the more popular a network is, the more likely it is for dangers to be lurking. Tragedies, PR scandals, or an emptied bank account can be the result. We reveal which social network risks...

How companies use social selling

Social selling: business relations on the social net

Purchasing decisions are rarely made out of the blue. Customers usually go through a decision-making phase, during which it’s up to the company to convince the customer of their need for the product. This is most effective when you present yourself and your products as trustworthy and honest as possible – particularly on social networks, where your target group conducts research, asks for...

Skype alternatives

The best alternatives to Skype: 14 free applications for video calls

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is by far the leader of the pack. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market, which are also available free of charge. Some of...

PR nightmares | Stirring up a digital frenzy

PR nightmares: when complaints go viral

With the prominence of social media and viral videos and posts, PR nightmares can occur far faster and on a far larger scale than ever before. These are caused by a flood of negative comments on social networks or websites, resulting in a large crowd of people turning against individuals, corporations or organisations. Dissatisfied consumers target social media channels to put pressure on...

How to make money on YouTube

Making money on YouTube – turning a hobby into a job

The video portal YouTube connects people the world over. Operators of these video channels entertain and influence millions of subscribers with their innovative ideas; in some cases, this can fund their entire lifestyle. So how do professional YouTubers actually make money on the platform? Could uploading videos and earning income from YouTube also be something for you?

Delete Snapchat account

Deleting your Snapchat account: How it’s done

Snapchat’s recipe for success is that images and videos that have been sent are automatically deleted immediately after they have been viewed. However, many people will eventually want to delete their Snapchat account completely. There are several possible reasons for this – the question of data protection could be one. However, this function is not available on the app, you have to go elsewhere...

Snapchat stories vs. Instagram Stories – a comparison

Instagram stories vs. Snapchat stories: is Instagram Snapchat’s biggest competition?

When comparing ‘My Story’ by Snapchat with Instagram’s new story feature, several similarities immediately become apparent. With the addition of stories, Instagram has extended its range of functions to include a clone of Snapchat's signature feature. But they didn’t stop there: Instagram has swiped a whole host of features from Snapchat in order to establish itself firmly as the largest...

Vero

Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year. Numerous influencers and companies have jumped on the bandwagon and more than 3 million users have followed suit. Vero’s greatest strength is its completely ad-free and chronologically-ordered timeline. However, the app has attracted controversy...

WhatsApp marketing for your company

WhatsApp marketing: how to set it up for your company

With 1.3 billion active users per month, WhatsApp is the most popular messenger app worldwide. The service has replaced SMS as a means of communication for smartphone users across generations. This is a good reason for companies to look more closely at using the app as a marketing channel. WhatsApp marketing isn’t yet a very widely implemented way to get in touch with customers.


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