Images

Basics of web design: design and color scheme

The basics of web design - part 3: design and colour scheme

Many users are often unaware of what exactly goes into making an aesthetically appealing website. But most successful websites follow some basic principles to ensure that a unified design adheres to a basic theme or message that is to be conveyed to the viewer. These questions and more influence the site’s conception: What effects do certain colours bring about? What should you be mindful of when...

Webdesign trends

The eight web design trends that are important for 2018

What are the web design trends of 2018? A glance into the crystal ball shows us that for web designers key features, such as excellent user friendliness, are at the top of the list this year. Good usability and valuable content build the basic framework for successful website design. We have laid out the most important trends for you here.

Creating a GIF

Making a GIF: tools for animated graphics and short clips

Memes as video clips, snippets from popular shows, animated logos, or banner ads: the practical GIF format has universal appeal, and can be used in many online contexts. GIFs can be found all over the internet, but making a GIF is also a popular option, with the added bonus that whoever makes a GIF using original content avoids legal complications. We show you how to create a GIF using both online...

Graphic file formats: which formats are important?

Graphic file formats: the most important storage formats for images online

Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet...

What can HEIF (High Efficiency Image File Format) do?

HEIF: all you need to know about High Efficiency Image File Format

Apple has replaced JPEG as the standard image format on iOS 11 and macOS High Sierra. The successor HEIF (High Efficiency Image File Format) enables users to save photos in a more space-saving and higher quality format. Since other platforms such as Windows or Linux do not yet support the new format, the MPEG standard’s possibilities are still limited.

How to use Creative Commons correctly

Creative Commons made easy

Whether it’s music, photos, or graphics: an engaging website is full of visual elements and multimedia content. But not every website operator has the means to fill their site with their own professional images or music. A good alternative here are works published under a Creative Commons licence – they’re free to use and some can even be used commercially.

Instagram for businesses: Instagram ads

Advertising on Instagram

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve...

What is a thumbnail?

Thumbnails – little pictures, lots of power

Thumbnails can be found everywhere online. These small images help users to get a preview of web content such as photos or videos, and to select what might interest them. Thumbnails can be seen as teaser, formatted as compressed images. Website operators use the thumbnail images to attract attention and gain clicks. But what exactly are thumbnails? And when are they used?

The best image databases for free images

Databases for licence-free images

You don’t have to look too far when searching for free stock photos and images on the internet. But just because images are free, doesn’t automatically mean that they’re all completely unrestricted for use. This is where special licences come into play. We’ll guide you through an overview of the best sources for licence-free images available online.

Compress images with the help of free tools

Compressing images: an absolute must

Computer storage volume is increasing by the year. But while we have access to more gigabytes and terabytes, it’s best to keep the file sizes down to a minimum–especially if you operate a website. This is because compressed data leads to quicker loading times, happy visitors, and a higher Google ranking. Pictures bound for the internet in particular should be compressed. We’ve compiled some of the...