Online Store

What does the '404 Not Found' error mean?

Error 404: what the error page means and how to use it

How often have you stumbled upon a dead end while surfing the net? HTTP 404 error pages are commonplace online to inform users that the requested page isn’t available. As well as being annoying for visitors, they spell bad news for website owners since a dead link may have a bad influence on a website’s search engine ranking. In this article, we’ll demonstrate the importance of 404 pages and...

A/B testing: statistic problems and other obstacles

Statistic problems and other obstacles with A/B testing

Website usability tests are a common method of optimising your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analysing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimisation.

Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

KPIs in online marketing

KPIs (key performance indicators) in online marketing

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimisation measures based on KPI's as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

CMS comparison

CMS comparison 2019: The 5 most popular open source systems

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...

The best online marketplaces that you should know

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their...

Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analysed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

Alchemy CMS: the CMS based on Ruby

Alchemy CMS: the open source project based on Ruby on Rails

While most content management systems are based on the PHP scripting language, Alchemy CMS uses a less common but more dynamic programming language: Ruby. There are also countless add-ons available from Ruby on Rails that can help to extend your web framework to create complex projects like company websites or online shops. Find out what makes this intuitive CMS a good bet for beginners.

Augmented Reality in e- commerce

Augmented Reality: how Pikachu helps e-commerce

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...

Product photography for your online store

Product photography: the best tips for shop owners

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to...


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