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The most useful Photoshop shortcuts

The most useful Photoshop shortcuts

Endless clicking through the many menus when working with Photoshop is a major disadvantage for users of the photo editing software giant. But thanks to certain Photoshop shortcuts, users have the option of employing keyboard combinations to skip straight to certain actions. We’ve compiled the best of these Photoshop tricks for Windows and Mac OS here.

Augmented Reality in e- commerce

Augmented Reality: how Pikachu helps e-commerce

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...

How chatbots are revolutionizing online marketing

Chatbots in online marketing

Mobile advertising, Facebook marketing, and marketing automation: marketers are making their way even closer to the user, trying to understand them so they can show them advertisements tailored to their needs and reach them over the most appropriate channel. Only a few have actually been successful on one level of online communication: private Facebook and WhatsApp chat. This should soon change....

Social commerce

Social commerce – using social media to increase sales

Social commerce connects online shops with social media networks to improve sales. It allows small and medium-sized businesses to expand their customer base and boost revenue. To capitalise on the huge potential of social commerce, retailers need to understand how to use it effectively and develop a long-term strategy.

What is the ROPO effect?

Brick-and-mortar shopping vs. e-commerce: what’s the ROPO effect?

E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...

What is neuromarketing?

Neuromarketing – the way into the consumer’s brain?

‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...

What is Big Data?

Big Data: definition and examples

When we shop online, book holidays, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that is analysed and used for a variety of reasons. But is there reason to be wary of leaving behind...

Creating an online shop with WordPress

Creating an online store with WordPress and WooCommerce: This tutorial shows you how

In order to successfully sell products in the age of mobile internet and digital offers, having a well-functioning online shop is a necessity. But how can you create your own online shop without resorting to expensive help? With WordPress and WooCommerce, you can quickly and easily set up your own web shop. We will show you how to do it with this step by step WooCommerce tutorial.

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

CMS comparison

CMS comparison 2020: The 5 most popular open source systems

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3,...


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