Display Advertising

Promote your website

Promoting your website: crash course for beginners

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

Programmatic Advertising

Programmatic Advertising: An Efficient Method for Placing Online Ads

It’s one of the biggest buzzwords in online marketing: programmatic advertising. Companies that seek a more efficient way to acquire new customers via online advertising can achieve a significant increase in efficiency with this form of display advertising. In the USA, programmatic advertising is already the new standard, and it has reached the mainstream in other areas globally as well.

Tips for Google AdWords campaigns

5 tips for your first Google AdWords campaign

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimisation (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...

An introduction to clickbait

What is clickbait?

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so...

Performance marketing

Performance marketing: measuring advertising success

Advertising is a science in itself: self-employed people, entrepreneurs, and experienced advertisers know this. How well it’s received by potential customers can’t always be measured accurately. However, when it comes to online advertising, this problem can be countered with performance marketing. Within this subfield, in which the most diverse strategies are used, from SEO and SEA to newsletter...

Malvertising: what’s behind the cruel scam

Malvertising: how to protect your computer

Malvertising is a growing problem for webmasters, online marketers and, last but not least, the millions of people who are affected every year. Behind this term is a sneaky method in which advertising banners are used to spread malicious software. No website is safe from this deceit – even well-known websites with millions of visitors have been compromised by these viruses. There are, however,...

Adblockers’ impact on web development

Adblockers’ impact on web design and web development

Approximately a quarter of all internet users in the UK use adblockers in order to circumvent pop-ups or ad banners. And while it may be nice to peruse through your favourite content unhampered by advertising, these extensions cut into the profits of both advertisers as well as those running ads on their brand or company. However, only few seem to be aware of the fact that it’s precisely these ads...

Native advertising: the right context

Native Advertising

Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.

What is affinity marketing? Definition and overview

Affinity marketing: Advertising through reference groups

What is affinity marketing? This form of online marketing is relevant to all of us, whether we want it to be or not. The techniques of affinity-based advertising are particularly successful in e-commerce. This article defines the term affinity marketing, and provides information about the methods and relevance of this marketing technique.

What is display marketing?

Marketing basics: what is display marketing?

Display marketing is among the best-performing advertising channels in online marketing. Those who immediately think of irritating banner advertisements and obnoxious pop-ups have fallen behind the times. This is because display advertising has experienced some changes in recent years. In order to adapt to recent developments, like banner blindness, new strategies for gaining viewers’ attention...


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