Google

Using Google Docs offline

Google Docs: working on your documents offline

So, you want to work on your documents on the go, but you will not have access to an internet connection. If you want to use Google Docs offline, all you need is the Google Chrome extension and adequate space on your hard drive to store your documents locally. We will go over how to work on your projects in Google Docs offline.

Fuchsia OS

Fuchsia OS – Google’s operating system of the future?

Since 2016, Google developers have been working on a new open source operating system. Unlike Chrome OS and Android, Fuchsia OS is not based on the Linux kernel. Google is trying out a different path. We introduce you to the software project, take a look at the state of development, and dare to make some initial predictions about what Google has in store for Fuchsia OS.

WDF*IDF: The Formula for better Content

WDF*IDF: What can the SEO miracle formula really do?

One of the most important tasks when it comes to designing your own website is creating and publishing high-quality texts. They shouldn’t just be highly relevant and readable, they should be optimized for search engines to rank highly as well. While the days of using keyword density as a quick path to success are over, semantic analysis methods like WDF*IDF are becoming more and more important to...

Free tools for a successful online keyword research

Keyword research – part 2: research tools

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

Keyword research

Keyword research – part 1: first steps

The world of search engine optimisation revolves around keywords. Website operators looking to optimise their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimisation can’t take place without first conducting keyword research. In the first part of our series, we introduce...

Keyword planner: find and optimize keywords

Keyword planner – using the Google AdWords tool for keyword research

Google provides SEO specialists with some invaluable services for keyword research, with the most important amongst them being the AdWords tool, the Keyword Planner. While the program was originally developed to generate keywords for Google ads, it’s also proved itself to be a useful tool for SEO keyword research – and above all, it can be used for free! So, what are the terms for its use, and how...

Google Sheets: conditional formatting

Google Sheets: conditional formatting explained

Google’s cloud-based spreadsheet program Google Sheets lets you apply automatic formatting for individual or groups of cells. Using conditional formatting, users can neatly arrange their spreadsheets and emphasise important data and entries automatically. But how does conditional formatting in Google Sheets work?

Gmail out of office

Gmail out-of-office: here’s how to set it

An out-of-office message informs others that you’re temporarily unavailable. Setting an out-of-office message in Gmail only takes a few steps. It’s perfectly normal to use a Gmail out-of-office message – holidays, illness, or business trips are just some of the reasons for why you might need to know how to set up an out-of-office reply in Gmail.

Cloaking – a SEO taboo

Cloaking – SEO tactics against Google policy

Cloaking is a technique used by website operators to deceive search engines and in doing so gain a better ranking. By learning about this black hat SEO method, you can make sure to avoid implementing accidental cloaking tactics for your website and so ensure you’re not at risk of being excluded from the index of the leading search engine results pages. This introduction to cloaking will explain...

Image SEO: optimising photos and images for Google

Image SEO: improve your Google ranking with image optimisation

There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...


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