For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their starting point and key areas of focus often differ greatly from the SEO tactics that work best for small businesses. That is...
Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialised commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable...
With the free “Contacts” application, Google provides a first-rate address book for storing all your important contact information. Anyone who, for backup purposes, would like to store their contact data in another location or have it transferred to a mail program other than Gmail, can export their personal Google contacts at any time. We’ll show you how it’s done.
In this article, you will learn the best practices for creating URLs that rank well on Google and help search engine crawlers to find your articles. By the end of this article, you will know how to create evergreen URLs that Google recognises with keywords that can boost your rankings and generate more traffic.
The cloud storage service Google Drive is one of the most popular solutions of its kind. Users appreciate the large amount of free storage and the proximity to various other Google services. Nevertheless, the search for a Google Drive alternative can pay off: Many alternative services are quite convincing in terms of data protection, security, and especially in their price-performance package.
There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...
For local entrepreneurs and business owners, a Google business registration has become an indispensable marketing tool. But you don’t need to be an expert to take advantage of Google My Business. We’ve summarised the steps to register your business on Google My Business. Read on to find out how to get the most out of the platform.
As the saying goes: 'The customer is king'. This principle is emphasised online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be...
Small and medium-sized companies are often hesitant about taking their first steps into the world of online business: the competition is too big, they don’t have enough online experience, etc. Even if you’ve decided against selling online and have instead chosen to go for brick and mortar trade, you still can’t afford to neglect online marketing. An increasing number of people go online to look...
What is Google My Business? And what benefits do local companies or businesses derive from this increasingly important business platform? Read on to find out more about the possibilities and functions of Google My Business, whether registration is worth it, and how you can manage your company presence on Google.
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