More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...
With the Web Vitals, Google provides meaningful key figures for search engine optimisation. Using key figures from real user data, you can improve a user’s first impression of your own website and in doing so increase visitor satisfaction. In turn, Google rewards these efforts with a good ranking in its search results.
To offer a website in several languages is a challenge in every respect. Apart from the translation and preparation of the navigation elements and content, other aspects such as networking and search engine optimisation of the different versions require effort and a planned approach. To make sure that all your efforts are not in vain, and that search engines like Google can identify all the...
The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, online shop operators who fail to notice the trend and optimise their site accordingly can lose out on potential customers, and therefore, a...
By sharing your Google Calendar, you provide others with a useful overview of your schedule. This can be extremely helpful for family members or work colleagues. When a Google Calendar is shared with another person, that person can then modify the calendar and add appointments. This makes it much easier to organise appointments and meetings.
Secured your Google account with the Google Authenticator app and now want to switch phones? No problem. You can simply move the app or account link. Read on to find out how to transfer Google Authenticator to your new phone and what you need to consider when moving to a new number or keeping your existing one.
Whether emails or online banking, two-factor authentication has become a security standard when accessing user accounts online. Entering a password alone is no longer sufficient to log in. To secure your Google account, the Internet giant provides its own Google Authenticator app, which generates a unique code every time you log in. Read on to find out how to set it up.
Boolean operators work in almost all search engines. They are named after English mathematician George Boole. As online search tools have evolved, further operators have been added to make online searches more efficient. How do these search operators work? And how can you use and combine them to get better search results?
Have you ever been visiting a new city and wanted to learn more about a particular landmark or building? Well, now you can. Simply take a photograph of it and try to find it using Google’s reverse image search. Google can take a photograph and use it to find similar images and corresponding information, so almost like an image search backwards. You can do this either through your browser or with...
For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their starting point and key areas of focus often differ greatly from the SEO tactics that work best for small businesses. That is...
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