Big Data

Customer journey mapping: targeting the customer

Customer journey mapping: the company from the customer perspective

Use customer journey mapping in order keep track of your customer’s behaviour. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimising the buying decision process.

Best Android cloud apps

The best Android cloud apps – securing your smartphone data

As Android smartphone users will know, a complete backup of the operating system can only be created with the internal backup function that leaves a lot to be desired. The solution? Using a cloud storage solution like Google Drive. However, if you don’t feel comfortable handing all your data over to Google, you will have to search for another online Android storage option to back- up your personal...

WDF*IDF: The Formula for better Content

WDF*IDF: What can the SEO miracle formula really do?

One of the most important tasks when it comes to designing your own website is creating and publishing high-quality texts. They shouldn’t just be highly relevant and readable, they should be optimized for search engines to rank highly as well. While the days of using keyword density as a quick path to success are over, semantic analysis methods like WDF*IDF are becoming more and more important to...

What is Big Data?

Big Data: definition and examples

When we shop online, book holidays, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that is analysed and used for a variety of reasons. But is there reason to be wary of leaving behind...

clear cookies

Deleting cookies: how to clear stored data

Some cookies can be very helpful – they let you sleep on those impulse purchases and keep them from disappearing out of your shopping cart, or log into social media sites with just one click. But not all cookies make surfing the web easier, and some may even forward unwanted information to third parties. It is a good idea to learn how to clear cookies, and this guide will show you how to clear...

The best online backup services

Comparing the best online backup services

Many people use several devices and have data stored on them. What should you do if your data carrier fails or the data gets lost? Backing up data is extremely important and an online backup makes perfect sense. By doing this, you don’t risk losing your important files due to a system crash or criminal activitiy. What is the best option? Here is a comparison of online backup service providers.

What is data-driven marketing?

Data-driven marketing: from big data to smart data

Throughout the internet, users leave behind digital footprints: whether it’s while browsing your favourite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to connect the dots and find relationships. Marketers are able to extract important information from these findings in...

Data mining: analysis methods for big data

Data mining: analysis methods for big data

The total amount of data generated worldwide increases by 40% every year. Many companies seek to make use of the constantly increasing mountain of data in order to increase their e-commerce business. But making use of such Big Data alone doesn’t add any value — enter data mining. Below you can find a discussion of the various analysis approaches involved in data mining, to give you an idea of how...

Kibana tutorial

Kibana dashboard tutorial for beginners

If large amounts of data have to be indexed and structured, the license-free engine, Elasticsearch, is a popular solution. The Kibana web interface is often used to present the processed data in an appealing form. Together with Elasticsearch and Logstash, this forms the so-called ELK stack. In our Kibana tutorial, we explain step by step how to get the server application Kibana up and running and...

Internet of Things

The internet of things: The era of networked things

The internet of things (IoT) is driving digital change. Smart household appliances and self-driving cars are already available. More and more everyday devices are being connected to form a comprehensive network that will eventually penetrate all areas of life. The 5G mobile communications standard will soon be implemented, which will help IoT achieve a breakthrough in the foreseeable future. Smart...


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