Big Data

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a personal assistant who can coordinate your everyday life, if you want it to. But not all of the 10,000 additional...

What is Process mining?

Process Mining

Process mining applications provide methods with which you can reconstruct and visualise processes using event data. The goal is to prepare implicit process knowledge in such a way that you make it available to employees and applications as explicit knowledge. Read how this works and what advantages and disadvantages are associated with it.

The best online backup services

Comparing the best online backup services

Many people use several devices and have data stored on them. What should you do if your data carrier fails or the data gets lost? Backing up data is extremely important and an online backup makes perfect sense. By doing this, you don’t risk losing your important files due to a system crash or criminal activitiy. What is the best option? Here is a comparison of online backup service providers.

Customer journey mapping: targeting the customer

Customer journey mapping: the company from the customer perspective

Use customer journey mapping in order keep track of your customer’s behaviour. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimising the buying decision process.

Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analysed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

In-memory databases

In-memory databases: the storage of big data

In-memory databases enable big data to be analysed and made available in real time. The quick access speeds are made possible by storing the data on the working memory – hence the name in-memory database. Traditional databases, on the other hand, are based on the method of storing data on the hard disk. How do in-memory databases differ from traditional database systems? And what are the go-to...

clear cookies

Deleting cookies: how to clear stored data

Some cookies can be very helpful – they let you sleep on those impulse purchases and keep them from disappearing out of your shopping cart, or log into social media sites with just one click. But not all cookies make surfing the web easier, and some may even forward unwanted information to third parties. It is a good idea to learn how to clear cookies, and this guide will show you how to clear...

What is file storage?

File storage: An explanation of the classic file system

Not all memory is the same: Different methods may be particularly suitable for companies, and each of them has different characteristics. Classic file storage has its disadvantages, but the system is still popular – despite more modern competitors. How does file storage work and what are the advantages of the method?

What is Object Storage?

Object storage: The modern storage solution

Which storage method is the best solution for you or your company? You have several options to choose from. Object storage is relatively new, but already very popular. Data is turned into objects. Instead of using folders, everything is on the same level. How does object-based storage work? And what are the advantages?

Conversational Marketing

What is Conversational Marketing?

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.


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