Thanakorn.PShutterstockGoogle Ads (formerly Google AdWords) is one of the leading search engine advertising platforms, enabling businesses to run ads in Google Search, on the Google Display Network, and on YouTube. But which ad formats are available today? How does Google Ads work in the ad auction?…
bluebayShutterstockGetting started in digital marketing isn’t easy – especially when you’re launching your first campaigns. But running a successful Google Ads campaign takes more than just setting up ads. You need a clear strategy, realistic goals, and a basic understanding of tracking and budget…
metamorworksshutterstockGoogle Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…
I AM NIKOMShutterstockResponsive search ads optimise the placement of Google ads and improve the size of your reach, click rate and conversions. When creating an ad, they offer more elements to show different headlines and descriptions. Responsive search ads use Google Machine Learning and successful…
AI-generatedThe success of a Google Ads campaign doesn’t rest solely on the size of a budget. There are plenty of tools and tricks to help you achieve promising results with a relatively low click cost, provided you take the time to maintain your campaign regularly. Read on to find out just…
AI-generatedIn order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords…
Venomous VectorShutterstockGoogle is the most popular search engine in the world and a highly effective advertising platform. One reason is how well Google carries out quality evaluations for each ad in its network. In order to present users with the advertising that’s most relevant to them, the AdWords…