CRM

5 interesting online survey tools compared

5 interesting online survey tools compared

When it comes to asking customers and site visitors for feedback, there’s a wide range of free online survey tools at your disposal. These can support you in creating surveys, sending them to your target market, and analysing your results at the end. But which application is the…

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Getting customer feedback with online surveys

Getting customer feedback with online surveys

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you…

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What is CRM? Meaning, approaches, and tools

What is CRM? Meaning, approaches, and tools

CRM (customer relationship management) is an important building block for ensuring long-term, healthy customer relationships. The strategic approach to recording and analysing customer behaviour provides important insights for a wide range of business areas such as marketing,…

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What is the customer lifecycle in marketing?

What is the customer lifecycle in marketing?

The customer lifecycle plays an important role for companies when it come to their marketing plans. The detailed insights into the business relationships with customers are often invaluable, especially for customer relationship management (CRM). What exactly is the customer…

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The 10 most common WordPress problems and their solutionsKunst BilderShutterstock

The 10 most common WordPress problems and their solutions

WordPress errors force website operators and visitors to recreate their content. Many people are familiar with the situation in which they want to visit a website, but instead WordPress only displays a white page. Luckily, there is a suitable solution for every typical WordPress…

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Recommendation systems in e-commerce

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online shops can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically.…

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Live chat software – who should use this modern support model?

Live chat software – who should use this modern support model?

Live chat support is becoming an increasingly popular way of offering customer service for online businesses, and all you need is software and a code to get started. However, maintenance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s…

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