Ground PictureShutterstockLinkedIn ads allow companies to reach professional audiences with targeted advertising on LinkedIn. Different campaign objectives and ad formats support various marketing goals and business requirements. Learn what LinkedIn ads are, explore available targeting options and…
KunertusShutterstockAI-powered chat assistants are changing the way businesses provide customer service. But when can AI handle customer enquiries on its own, and when is traditional live chat the better option? This article compares both solutions, their benefits and where each works best. It also…
GajusShutterstockCustomer relationship management (CRM) is important no matter the size of your businesses. CRM for small businesses and startups can help improve workflows and strengthen your connection with customers. We explain what CRM is, what you should look out for in a CRM tool, and…
niroworldShutterstockWhen it comes to asking customers and site visitors for feedback, there’s a wide range of free online survey tools at your disposal. These can support you in creating surveys, sending them to your target market, and analysing your results at the end. But which application is the…
Brian A JacksonShutterstockSurveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you…
mindscannershutterstockCRM (customer relationship management) is an important building block for ensuring long-term, healthy customer relationships. The strategic approach to recording and analysing customer behaviour provides important insights for a wide range of business areas such as marketing,…
lkunlShutterstockContact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and…
GraskoShutterstockNo matter the size of your business, a good customer retention strategy will significantly contribute to your success. There are various strategies and programs that you can adopt to create close connections between your company and customers. Keep reading to find out about the…
mindscannershutterstockThe customer lifecycle plays an important role for companies when it come to their marketing plans. The detailed insights into the business relationships with customers are often invaluable, especially for customer relationship management (CRM). What exactly is the customer…
Rawpixel.comShutterstockWith the right WordPress CRM plugin, it’s easy to maintain your customer databases, interact with your audiences and monitor activities. While there are plenty of tools available, not all of them are recommendable. Our article introduces you to the five best WordPress CRM…