In the creative industries of artistry and craftsmanship, a high degree of creativity and initiative is also required in terms of marketing and sales – the competition is fierce and, as we all know, doesn’t sleep. An attractive but also cost-effective solution, social commerce allows you to not only market your product, but also to sell it directly. But how does it work on Facebook and Instagram?
Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to ordering or reservation pages.
Instagram Reels is Instagram’s new video feature. Much like Chinese app TikTok, Reels lets users create and share short video clips with added background music. But what exactly is Instagram Reels and what are the differences to TikTok? We’ll show you what the new feature can do.
Could you be prone to FOMO like many other people? When scrolling through Instagram, suddenly your own life can seem dull in comparison. At a family lunch, you might have an irresistible urge to check your phone. And after turning down a barbecue with friends because of a prior commitment, you nervously check Facebook feed for updates. We’ll tell you how to deal with FOMO.
Instagram alternatives don’t have it easy: Ello’s hype, for example, has faded, and Pixlr is a photo editing app at best. A “real” alternative to Instagram should have its own community and, like the market leader, be available free of charge for Android and iOS and as a web application. We’ve picked the best ones for you.
Monitoring success is an indispensable part of advertising, and social media marketing with Instagram is no different. Without analysis, you lose the overview as well as optimisation potential, and your hard-won followers might withdraw. If you want to prevent this, you should keep a close eye on your account - with Instagram statistics or an Instagram follower analysis.
When participating in discussions online, you should be sure to follow the netiquette of the group you’re interacting in. If you violate these rules of politeness, you’ll not only make a bad impression but might even have your post deleted or be banned from the group. But since netiquette is pretty much universal, you can easily avoid landing in these sticky situations.
Fans, followers and likes – these are the currency of social media. But building an active and loyal following on Facebook, Instagram, etc. isn’t always easy - huge competition means it can be hard to attract people to your page. For that reason, buying followers and likes can seem an enticing option. Unfortunately it’s one which rarely proves to be the key to long-term success.
Find success on Instagram! When unknown faces can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures – to gain long-term followers and interactions takes hard work and a lot of planning. So if you want your...
Since Instagram was released in 2010, the photo platform has been steadily growing. After being sold to Facebook, Instagram became one of the most important marketing channels for bloggers, companies, and influencers. Being successful on this social image network, however, isn’t set in stone: Instagram apps help to create content and posts, and aid with time management as well as other things,...
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