Instagram

Restaurants selling on Facebook and Instagram

Cafes and restaurants on Instagram and Facebook

Social media profiles are worthwhile for companies in various ways. In addition to the extra marketing, Instagram and Facebook can be used to sell products directly. Restaurants and cafes can also take advantage of this. Convenient buttons on the platforms point customers to ordering or reservation pages.

Instagram images sizes

Instagram image sizes & video formats

From its beginnings as a popular photo app, Instagram has grown into a popular social network. With a focus on visual content, users can post photos, videos as well as Instagram stories, and use IGTV and Instagram Live for their content. If you want to post content in a visually appealing way and generate interaction, you should know Instagram’s image photo and video formats.

Deleting your Instagram account

How to delete your Instagram account

An Instagram account only takes a few seconds to set up and can be deleted just as quickly – provided you know how. The function to delete the Instagram account is not so easy to find. We show you how to permanently remove all your images and videos from the web as well as social signs and comments on your content. Alternatively, Instagram also offers the option to temporarily disable your...

What is an influencer?

What is an influencer? Definitions and examples

Influencers have a large reach and a direct effect on their followers. They can influence the opinions of their followers and change their consumption habits. That’s why businesses are increasingly turning to influencer marketing. Keep reading to find out more about how you can use influencers to promote your products and brands to the public.

Netiquette

Netiquette: What you need to know for discussions online

When participating in discussions online, you should be sure to follow the netiquette of the group you’re interacting in. If you violate these rules of politeness, you’ll not only make a bad impression but might even have your post deleted or be banned from the group. But since netiquette is pretty much universal, you can easily avoid landing in these sticky situations.

Trolling

Trolling: How to take action against online bullies

Abstruse theories about epidemics and politicians or personal insults against individuals: online things can quickly turn hurtful. Some users deliberately engage in what is known as trolling. Read on to find out what the goals of online bullies are, how you can recognise a genuine troll, and how to deal with hate speech correctly.

Social selling for artists and craftspeople on Facebook and Instagram

Social selling for artists and craftspeople on Facebook and Instagram

In the creative industries of artistry and craftsmanship, a high degree of creativity and initiative is also required in terms of marketing and sales – the competition is fierce and, as we all know, doesn’t sleep. An attractive but also cost-effective solution, social commerce allows you to not only market your product, but also to sell it directly. But how does it work on Facebook and Instagram?

Instagram profile picture

Instagram: How to add a new profile picture

There are a few things you should take into account for your new Instagram profile picture. By using a professional design, the perfect picture size, and the right cropping, you're sure to get the ultimate profile picture. This way, users will instantly recognise your company and your content and will be encouraged to follow you.

What is Instagram Reels?

Instagram Reels: video clips a la TikTok

Instagram Reels is Instagram’s new video feature. Much like Chinese app TikTok, Reels lets users create and share short video clips with added background music. But what exactly is Instagram Reels and what are the differences to TikTok? We’ll show you what the new feature can do.

FOMO

Fear of missing out (FOMO): Definition, causes and ways out

Could you be prone to FOMO like many other people? When scrolling through Instagram, suddenly your own life can seem dull in comparison. At a family lunch, you might have an irresistible urge to check your phone. And after turning down a barbecue with friends because of a prior commitment, you nervously check Facebook feed for updates. We’ll tell you how to deal with FOMO.


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