A suitable Internet address is the be-all and end-all when it comes to being found online. Thanks to new, modern top-level domains such as .beauty or .blog, the possibilities for finding a suitable name for your own web project have increased considerably in recent years. How do you buy a domain once you have found the right name? And how do you secure a domain with a TLD that is not yet...
In recent years, many online shops have received warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising to see an increase in companies that specialise in identifying legal violations and then fining the operator. Therefore, it’s all the more important to understand the legal basics of your web shop to ensure you’re on the...
Think setting up a successful online shop is just about providing a selection of cool products and nailing a good search engine ranking? Think again. As you start receiving your first orders, you should already have given some thought to how you’re going to distribute your wares. When it comes to keeping up with your competition, a well-organized sales strategy is just as vital as making money....
Instead of creating a website yourself, buying a ready-made website is also an option. This way you can reduce your workload and receive a complete web presence including existing visitors and customer base. But what risks are associated with buying a ready-made website? And what costs can you expect?
Digital photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snaps with friends via social media platforms and listen to our favourite songs while on the go. The paperless office is the workplace equivalent, and although the number of companies turning digital seems to be...
Jack Conte and Sam Yam founded the crowd-funding platform Patreon because Conte, a musician, could no longer accept that he earned so little on YouTube. This was in spite of the fact that he had a few million subscribers. Nowadays, Patreon is a reliable income source for many creatives. However, not every user benefits from the business model, which requires expertise and certain qualifications.
Slack is a cloud-based communication tool for businesses. It is best known for its user-friendliness and its instant rise to success on the market. Many Slack alternatives are just as intuitive in their design – and many have the advantage of meeting Euripean data protection standards. With self-hosted and open source options, some of the best alternatives to Slack provide businesses with full...
Whether you’re a dab hand or a total novice, web designers are spoilt for choice when it comes to creating their web presence. Even with minimal knowledge of HTML and JavaScript, creating websites on Mac computers can be a simple process; you just need a web editor and a great idea. It’s also easier than ever to realise more complex projects thanks to a wide range of user-friendly, professional...
The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimisation for mobile devices. PrestaShop was developed especially for...
Any member of the economy has the right to apply for trademark registration for products or services that they use in the course of their trade. Whether these rights are granted depends on evaluation by the federal authorities and the application’s compliance with the legal requirements. Here we show how this process unfolds in the context of trademark registration, the registration costs...
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