Reacting professionally to complaints and feedback is a central part of customer service and collegiality. Sincerely apologising and taking responsibility for your mistakes can go a long way towards mending fences with upset customers, business partners and co-workers. We tell you everything you need to know about writing a professional apology email and provide a number of example emails for…
Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalised design optimised for smartphones, tablets, and computer screens can ensure your company…
The Zend Framework provides a professional structure for the development of different web applications. For example, you can program e-commerce as well as content projects and SaaS projects using the PHP script collection, saving you lots of time due to the ready-made components. In our guide, you can find out which features you can implement with the framework and which important role the…
User experience design is becoming more and more important among web designers and software developers: a good user experience (UX) is now the goal as well as the standard for serious websites and software. But what exactly is UX design? It is often difficult to define due to the many related terms, such as user interface (UI). Read everything you need to know about user experience design and get…
kozirskyShutterstock We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this…
Web designers are always looking for graphics, icons, and backgrounds that speak to their audiences. Many platforms tout their free vector graphics, but these sometimes come with strings attached. Aside from the price, there are many other things to consider, like terms of use. We’ve put together some of the most important points to watch out for when hunting for free graphics and have included…
ChinnapongShutterstock Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and…
The internet is becoming increasingly more mobile, which is proving challenging for website operators. There are still many websites which haven't been properly optimised for smartphones and tablets and can only be partly displayed. Since Google’s mobile update, these sites can expect significant visibility losses. Separate mobile websites, adaptive and responsive designs, and mobile plugins for…
kozirskyShutterstock An appealing website background can create a positive first impression and entice site visitors to stick around. But how can you pick the perfect background for your website, what’s important when choosing a website background image, and what should you avoid? Here’s the lowdown.
Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web shops with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more…
