Selling crafts online: Make money with your hobby

If you enjoy making crafts, creating jewellery, or doing needlework, you might have wished that you could share your work with the world. Classic sales channels like flea markets and boutiques can be a good option for selling your crafts. But selling your crafts online comes with a variety of options for presenting your products: from special platforms for handmade items like Etsy to online marketplaces like Amazon Handmade to social media and your very own website, the options are plenty.

Keep reading to learn about the best ways for beginners to sell crafts online.

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How to sell crafts online: Basic questions

If you want to sell your crafts, you should put some thought into which channels – online and offline – best suit you and your products. Here are some of the most important questions to ask:

  • How many people can I reach with the channel in question?
  • How much does this channel cost (in terms of effort, listing fees, and commission)?
  • How much time do I need to spend on selling?
  • How much do I want to earn?
  • And finally, will my hobby still be fun once I turn it into a business?

Selling crafts online: Pros and cons

The Internet offers many opportunities to reach customers worldwide. But it’s not always necessary to sell your products online. When it comes to selling crafts, ‘real world’ locations have plenty to offer. Flea markets, farmer’s markets, the small boutique around the corner, or even a wholesaler are good options for getting your goods to the consumer. So, what are the pros and cons of selling crafts online and offline?

Differences between selling crafts online and offline

Both, traditional sales in shops and flea markets and online sales, require resources, mostly in the form of time and money. If you’re selling in person, you’ll need cash to rent a stall and commit the time to talk to customers or shop owners. If you opt for online selling, you should expect to spend a lot of time setting up your chosen platform and filling it in with information and products; and of course, it does cost money to sell online too – most online sales channels ask for commissions or a monthly fee. Both forms require knowledge of your customers and the competition. But aside from these basic similarities, there are significant differences:

Selling crafts offline Selling crafts online
Personal contact with buyers (customers, distributors) Sales are impersonal and often automated
Personalised buying advice, sales talks Standardised, abstract information online
Often receive personal and direct feedback from customers More impersonal feedback, categorised reviews
Personal relationships and emotions play a much bigger role in a purchase Personal relationships and emotions play a smaller role in making a purchasing decision
The seller or reseller needs to be present in person during business hours, which gives rise to costs Worldwide sales independent of time and location are possible; comparatively low costs for website/online stores
Competition is usually minimal Worldwide competition, especially on popular platforms
Comparing products is only possible in person Global comparison of products possible
A product can be inspected, picked up, and bought The customer won’t see the product in person until the product has been delivered

Selling online: Beginner-friendly with special considerations

There are several good reasons for why online sales have grown rapidly in recent years regardless of external factors like political or economic shifts. Selling crafts online is an affordable, fast, and relatively easy way to reach many potential customers. If you already own a steady business selling your crafts in person, taking things online will open up whole new groups of buyers. Just keep in mind that knowledge of how purchase decisions are made online is vital and then use that understanding to offer your customers the information they need to make that decision.

Take note of the following ten points:

  • The clearer and more concrete the product information is, the more trust a customer will have – leading to higher sales.
  • The more personal information you share, the easier it is for customers to trust you improving customer loyalty.
  • Big, recognisable brands stand for safety and reliability. That’s why many people shop at online giants such as Amazon, despite widespread criticism of them.
  • Advising customers is of the utmost importance online: Show your customers that you’re available and offer them the chance to ask questions about your products. Reply as fast as possible.
  • Build a fan base, invite your offline customers to follow you online.
  • Broadcast your success: The more people trust your products, the more trust you’ll be met with. Just make sure to maintain a certain air of exclusivity around your crafts.
  • Pay attention to your reviews in online forums and ensure you get good reviews. A generous dose of goodwill and flexibility will take you further in the long run than insisting you’re right.
  • Get to know your online customers using analytics tools like Google Analytics.
  • Try to get your customers to recommend you to their networks.
  • Try to manage your sales channels yourself. You can set up your own website or online store and gain some independence from online marketplaces and their conditions.

You can find more detailed information in our article on online sales.

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Easy entry: How to sell crafts online with online marketplaces

Online platforms are the easiest way to sell your crafts online with little effort. The best-known online marketplace for arts and crafts, jewellery, and other creative products is Etsy. For a symbolic listing fee of 20 cents and commission on each item sold, you gain access to millions of shoppers. However, the downside of big online marketplaces is that the competition can be stiff in certain branches. This is one reason to consider testing various platforms when you’re getting started and then sticking with the one where you see the highest success. If you’re looking to sell crafts, the following platforms are must-knows:

  • Etsy – Probably the biggest platform worldwide for creators and their crafts.
  • Amazon Handmade – The section of Amazon for handmade products and crafts.
  • Not on the high street – An online marketplace with plenty of creative items and curation.
  • Folksy – Folksy is an online craft fair for handmade gifts and items.
  • NuMonday – Online sales platform that lists high quality handmade goods to support independent sellers.

You can find detailed information about other online marketplaces for crafts and handmade products in our article on Etsy alternatives. To find out more general information about online sales platforms, look at our article on the best online marketplaces.

Social media: Key to success

Social networks like Facebook, Instagram, and Pinterest originally weren’t meant to be sales channels, but they actually work very well in this capacity. So, well that Facebook, for example, set up its own Marketplace for private sales. Users can also set up their own shops for presenting their products on Facebook and Instagram. Purchases can even be completed on outside websites.

You should see social media primarily as a communications channel. It can be a great way to develop your business – from gaining exposure and keeping in touch with regular customers to building a fan base and keeping your customers up to date.

When using social media for sales, it’s of the utmost importance that you don’t violate the rules of platforms like Facebook, Pinterest, and Instagram. You should learn how to use their features and mechanisms to your advantage. The number of people who set eyes on your posts depends largely on the algorithm. Good content and a large follower base are key elements in making sure you reach as large an audience as possible. When it comes to selling products directly on social media, you likely won’t get around paid ads. Luckily, they tend to be relatively affordable and give you the chance to select a target group based on their areas of interest.

Ideally, a sale begins on social media but ends on your own website. That way you maintain control of your customers’ data and can also reach out to them on other channels (depending on the relevant data privacy terms).


IONOS offers a variety of tools for successful online marketing, including social media. If you already have your own website, you’ll want to check out the social buy button and shop integration.

Your website – your shop: How to sell crafts online independently

If you’re still testing the waters, online marketplaces and social media will likely satisfy your needs. But if you’re ready to regularly sell your crafts online, you won’t get around having a website, preferably with its own online store. Here are some of the reasons that it’s important to have your own online presence:

  • Your website serves as a business card, a catalogue, and a sales platform all at once.
  • You alone are in charge of its design and content.
  • You can act autonomously and aren’t subject to the changing terms and conditions of larger platforms.
  • Your website is the base from which you can conduct all of your online business.
  • If you have your own online store, you end up with 100% of the profits. You won’t pay any commissions or listing fees.
  • You can link directly to your website and online store on social media.

Creating your own website with an online store is easier than ever. With a good website builder, you can design your web presence quickly, affordably, and without any special technical knowledge. You’ll be able to choose your own domain name and find a design template that suits you and your products. Good website builders also offer comprehensive online store templates and e-commerce features.


You can find more information and solutions for creating a website with an online shop at IONOS on the pages ‘Find the right way to create your website’, ‘Build your website’, and ‘eCommerce Website builder’.

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Do you need to register a business in order to sell crafts?

When starting any business, you should get the legal side sorted straight away and selling crafts online is no different. First, it makes sense to choose which legal structure you want. Many craft businesses in the UK are run by sole traders, but a limited company is also an option. There are advantages and disadvantages to all types of legal structure, so make sure you do your research and determine whether a sole trader or a limited company option is best for you.

As a new business owner, you’ll have a lot to do with HM Revenue and Customs (HMRC) so it makes sense to

register your business. However, if you are self-employed and simply using your legal name, it isn’t necessary for you to register. Although, it is worth bearing in mind that if you don’t register your small business, it could mean not being able to access personal liability protection or legal advantages, as well as having fewer benefits when it comes to taxation.

If your business has fewer than 500 employees and has an annual turnover of less than £100 million, it is classed as a

small business. Luckily, it’s relatively straightforward to register your small business as it’s just a case of registering the name of the business with Companies House and HMRC. Depending on how you register, you can also protect your business name by applying to register a trademark so that no one else can operate under the same name.

What else is there to do?

It’s crucial that you keep up with all tax deadlines for your business and pay your taxes correctly. All self-employed people must submit yearly self-assessment tax returns to ensure that their National Insurance and income taxes are being paid. To do this, you are required to submit an SA100 form.

Tips for small business owners

In addition to these legal steps, there are a couple of other things you can do to set yourself up for success. You should consider opening a separate bank account for your business. That way you can build credit history and will protect yourself better against liability. It will also lend you a more professional appearance with clients and customers.

Getting insurance for your business is not only a good idea but actually a requirement in some cases. However, even if it’s not required, insurance can protect you from accidents and unforeseen events. Public liability insurance, product liability insurance, and stock insurance are just three useful insurances that those that sell crafts could take out.

Please note the legal disclaimer relating to this article.

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